MUMBAI\/NEW DELHI: Over the past two decades, the adult industry has often been credited globally with the mainstreaming of innovations in consumer technology, such as video formats, Web searches, and discreet chat rooms. The latest in that swelling list appears to be mobile data: Porn-viewing on the hand-phone seems to have surged as data costs plunged in India’s telecom industry. 观看成人内容上涨75%以来的数据率垮了,最近一个会计年度下半年面临严峻的竞争压力,据视频收视率追踪Vidooly的发现,只等。 孟买和新德里:过去20年,全球成人产业经常被认为与创新的主流消费技术,如视频格式、网络搜索和谨慎的聊天室。肿胀的最新名单似乎移动数据:色情文学的高速上似乎已经飙升在印度的电信行业数据成本下降。
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The viewing of adult content<\/a> soared 75% since data rates<\/a> came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly<\/a>’s findings, available exclusively with ET. New entrant Reliance Jio<\/a>’s aggressive pricing forced incumbents Bharti Airtel, Vodafone, and Idea Cellular to sharply cut data rates, even as porn<\/a> viewing surged - primarily in the tier 2 and tier 3 towns.
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\n![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Streaming of adult content appears to have been more popular than downloads, Vidooly data showed. This is a period that saw data consumption jump to about 1300 million GB a month at March end, up more than nine times from June last year, according to the Internet Trends Report 2017 by Kleiner Perkins.
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\n“There is an increase of 75% online video viewership and 60% spike in watch time from India within the adult content category,” Subrat Kar, co-founder and CEO of Vidooly told ET. His firm tracks video viewership across Facebook, YouTube, Twitter, and Instagram.
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\nHe added that video streaming was more popular as most of this traffic comes from low-storage mobile devices from tier 2 and tier 3 towns. What’s more interesting is that about 80% of the content is in short form, and tier 2 and 3 towns contribute 60% of all viewership.
\n
\nBesides adult content, music, entertainment, news (regional), and comedy shows are consumed more in 18-34 age groups. “There is an overall 30-40% increase of viewership and watch time in these 4 categories,” said Kar.
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\nThe surge in video consumption coincides with the falling price of smartphones that support 3G and 4G, combined with the sharply lower data prices. Average cost of a GB of data per month by March end has slumped to $0.33, taking into account Jio’s cost of $0.17.
\n
\nWhile telcos declined to comment on the surge in porn viewing, there is unanimity that video contributes about 80% to the data play. An official at one of the top telecom firms said that there definitely has been a rise in adult viewership since one does not need 8-10 GB of data for it.
\n
\nWhat is also clear is that most content – regardless of its genre – is being viewed on mobile phones. Kantar IMRB reveals that people are spending 28 hours per week on their smartphones - 7 times more than the time spent on television - of which 45% of the time is dedicated toward entertainment.
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\nWith India’s mobile Internet user-base estimated to increase further to reach 410-420 million users by June 2017, with rural consumption fast outpacing urban demand and data rates far from firming, the trend is only likely to continue, say experts.
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色情观看智能手机在印度随着数据速率的下降75%
的查看成人内容以来上涨75%数据速率垮了,最近一个会计年度下半年面临严峻的竞争压力,据视频收视率追踪Vidooly的发现,只等。新加入者依赖Jio激进的定价策略迫使公司Bharti Airtel,沃达丰(Vodafone)和想法蜂窝数据大幅削减利率,即使色情查看飙升——主要是在二、三线城镇。
流的成人内容似乎是更受欢迎比下载,Vidooly数据显示。这是看到一段数据消费跳到大约每月13亿GB 3月结束,从去年6月9倍以上,根据Kleiner Perkins的互联网趋势报告2017。
“有在线视频收视率增加了75%和60%激增钟表时间从印度在成人内容类别,“Subrat凹地,Vidooly告诉ET的联合创始人兼首席执行官。他的公司跟踪视频收视率在Facebook, YouTube, Twitter和Instagram。
他补充说,视频更受欢迎,大部分的流量来自low-storage移动设备从二、三线城市。更有趣的是,大约80%的内容都是简而言之形式,和第2层和第3层城镇贡献60%的收视率。
除了成人内容,音乐,娱乐,新闻(地区)和喜剧节目消耗更多的- 34岁组。乐动扑克”有一个总体增加30 - 40%的收视率,看着时间在这四个类别,“凹地说。
视频消费的激增的同时,智能手机价格的下降,3 g和4 g的支持,结合数据价格大幅走低。平均成本3 GB的每月数据的结束已经跌至0.33美元,考虑Jio 0.17美元的成本。
而电信公司拒绝评论的激增色情观看,有一致的视频数据发挥贡献约80%。一位官员在一个顶尖的电信公司表示,绝对以来成人收视率上升一个不需要8 - 10 GB的数据。
同样明显的是,大多数内容——无论其流派——正在用手机查看。坎塔尔IMRB显示,人们每周花费28小时智能手机- 7倍以上的时间花在电视上——45%的时间是专注于娱乐。
与印度的移动互联网用户基础估计增加进一步达到410 - 420用户在2017年6月,与农村消费快速超过城市需求和数据速率远紧肤,这种趋势只会继续下去,专家说。
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MUMBAI\/NEW DELHI: Over the past two decades, the adult industry has often been credited globally with the mainstreaming of innovations in consumer technology, such as video formats, Web searches, and discreet chat rooms. The latest in that swelling list appears to be mobile data: Porn-viewing on the hand-phone seems to have surged as data costs plunged in India’s telecom industry.
\n
The viewing of adult content<\/a> soared 75% since data rates<\/a> came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly<\/a>’s findings, available exclusively with ET. New entrant Reliance Jio<\/a>’s aggressive pricing forced incumbents Bharti Airtel, Vodafone, and Idea Cellular to sharply cut data rates, even as porn<\/a> viewing surged - primarily in the tier 2 and tier 3 towns.
\n
\nStreaming of adult content appears to have been more popular than downloads, Vidooly data showed. This is a period that saw data consumption jump to about 1300 million GB a month at March end, up more than nine times from June last year, according to the Internet Trends Report 2017 by Kleiner Perkins.
\n
\n“There is an increase of 75% online video viewership and 60% spike in watch time from India within the adult content category,” Subrat Kar, co-founder and CEO of Vidooly told ET. His firm tracks video viewership across Facebook, YouTube, Twitter, and Instagram.
\n
\nHe added that video streaming was more popular as most of this traffic comes from low-storage mobile devices from tier 2 and tier 3 towns. What’s more interesting is that about 80% of the content is in short form, and tier 2 and 3 towns contribute 60% of all viewership.
\n
\nBesides adult content, music, entertainment, news (regional), and comedy shows are consumed more in 18-34 age groups. “There is an overall 30-40% increase of viewership and watch time in these 4 categories,” said Kar.
\n
\nThe surge in video consumption coincides with the falling price of smartphones that support 3G and 4G, combined with the sharply lower data prices. Average cost of a GB of data per month by March end has slumped to $0.33, taking into account Jio’s cost of $0.17.
\n
\nWhile telcos declined to comment on the surge in porn viewing, there is unanimity that video contributes about 80% to the data play. An official at one of the top telecom firms said that there definitely has been a rise in adult viewership since one does not need 8-10 GB of data for it.
\n
\nWhat is also clear is that most content – regardless of its genre – is being viewed on mobile phones. Kantar IMRB reveals that people are spending 28 hours per week on their smartphones - 7 times more than the time spent on television - of which 45% of the time is dedicated toward entertainment.
\n
\nWith India’s mobile Internet user-base estimated to increase further to reach 410-420 million users by June 2017, with rural consumption fast outpacing urban demand and data rates far from firming, the trend is only likely to continue, say experts.
\n\n<\/p><\/body>","next_sibling":[{"msid":58967000,"title":"Mobile Internet services restored in Kashmir valley","entity_type":"ARTICLE","link":"\/news\/mobile-internet-services-restored-in-kashmir-valley\/58967000","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58966755,"entity_type":"ARTICLE","title":"Porn viewing on smartphones up 75% as data rates drop in India","synopsis":"The viewing of adult content soared 75% since data rates came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly\u2019s findings, available exclusively with ET.","titleseo":"telecomnews\/porn-viewing-on-smartphones-surges-75-as-data-rates-drop-in-india","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}},{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":833,"shares":0,"engagementtimems":1928000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-06-02 22:47:58","lastupd":"2017-06-02 22:56:15","breadcrumbTags":["Porn","adult content","Reliance Jio","Vidooly","Data rates","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/porn-viewing-on-smartphones-surges-75-as-data-rates-drop-in-india"}}" data-news_link="//www.iser-br.com/news/porn-viewing-on-smartphones-surges-75-as-data-rates-drop-in-india/58966755">
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