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However, exclusive launches and deep discounts on e-commerce platforms like Flipkart<\/a> and Amazon could become a thing of the past as new rules for online marketplaces with new rules coming into effect in February.
According to experts, 2018 was a vibrant year for smartphone companies in India as shipments grew by an estimated 11 per cent to about 150 million units. And the growth streak is expected to get a bit better at 12 per cent in 2019.
The stellar growth saw India uprooting the US as the the world's second largest mobile phone market by volume -- ranking behind China but handset prices have been skewed towards lower-end of the market.
\"This is likely to change fast. We expect that mid-range smartphones, those with wholesale prices in the range of USD 200-400, will grow 20 per cent year-on-year in 2018 and by almost four times during the next five years to make it one of the most important smartphone segments,\" Counterpoint Research Associate Director Tarun Pathak told PTI.
He said the sales volume sweet spot is moving from sub-USD 150 segment towards mid-tier as many features and capabilities common among flagship models, progressively diffuse through to these lower price bands.
Also, with features like full-screen displays, dual-cameras, biometric security and support for artificial intelligence being made available in more mid-range devices<\/a>, customers don't seem to mind paying more for the latest technologies.
The 4G<\/a> feature phones -- designed to bring new users online -- continued to gain traction among users during 2018 with Reliance Jio<\/a> making a strong push for these devices.
Xiaomi<\/a>, which held onto the numero uno spot in a hyper-competitive market, said it expects the average selling increasing gradually.
The company has already expanded its product range to include televisions and said it will continue to focus on bringing more categories and more innovative products to India. Premium players like OnePlus<\/a> and Apple also expect strong growth in sales in 2019.
OPPO, which has recently set up a research and development facility in India, is focussed on localising products and creating consumer centric devices for consumers in the coming year. The Chinese player, much like its peers, expects the premium segment market to grow and shape out well in 2019.
For Transsion -- which operates multiple brands in India including itel, Infinix and Tecno -- the Rs 7,000-15,000 segment of smartphones is expected to contribute highest in 2019.
Globally, new innovations like 5G and even foldable screens are trends that consumers are keenly awaiting. However, it may be some time before new gadgets with these new features make inroads in the Indian market.
Interestingly, high demand -- coupled with increased customs duties -- prompted many vendors to ramp up production in the country.
From being entirely dependent on imports to meeting almost 100 per cent of the domestic requirement, India has come a long way.
According to India Cellular and Electronics Association (ICEA), the mobile handset manufacturing in terms of value for 2018-19 is expected to touch a whopping Rs 1.65 lakh crore with a volume turnover of about 29 crore units.
\"The resurgent mobile handset manufacturing eco-system in India has saved the country of approximately Rs 3 lakh crore through replacement of complete build unit imports and the growing domestic assembling or manufacturing of handsets,\" ICEA Chairman Pankaj Mohindroo said.
He added that India's mobile handset and components manufacturing industry has successfully established 268 manufacturing units, generating employment for over 6.7 lakh across the nation.
An ICEA-McKinsey report said if India extends its ambitions to the export market, it could manufacture around 1,250 million handsets by 2025 and create an industry worth around USD 230 billion.
The onslaught of the Chinese giants like Xiaomi, Vivo and Oppo continued during the year with these three players alone accounting for over 44 per cent of the shipment in the July-September quarter.
Despite the intense competition, domestic players like Micromax and Lava remain upbeat. Lava International Head (Product) Tejinder Singh said brands engaged in short-term strategies in India would fail.
\"...brands like Lava, which have invested heavily in R&D will deliver products rich in quality and provide the best consumer experience to its customers. We feel that this cut throat competition is actually good for the industry as it pushes everyone to improve consistently, rethink strategies and optimise costs for the consumers,\" he explained.
According to Micromax co-founder Vikas Jain, further 'consolidation' could be seen in the industry that has seen exit of players like Comio and HTC<\/a> this year.
\"Consolidation is likely to be seen in the market with some smaller players exiting. Quality of products and services, across price bands, are important factors for customers. It's not cheap phones, but value for money that they seek,\" he said.
The industry also saw the entry of new players like Realme in the country. Realme India CEO Madhav Sheth believes competition will continue to be intense, especially in the mid-range.
While smartphone launches may hog limelight through the year, the PC industry remains also remains upbeat on 2019. HP India Senior Director (Personal Systems) Vickram Bedi said the PC market in India is going through a transformative phase wherein the premium and gaming segment are leading the growth momentum of the entire category.
Arnold Su, PC and ROG Head at Asus<\/a> India shared similar views. \"The 'thin and light' segment is expected to dominate 2019. The objective is to build powerful laptops which are easy to carry at an affordable price point,\" he said.<\/body>","next_sibling":[{"msid":67318289,"title":"Everything Apple released and not released in 2018","entity_type":"ARTICLE","link":"\/news\/everything-apple-released-and-not-released-in-2018\/67318289","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"67319726","title":"Untitled-3","entity_type":"IMAGES","seopath":"tech\/hardware\/premium-mobiles-to-eye-customer-attention-in-2019-sans-e-commerce-deep-discounts\/untitled-3","category_name":"Premium mobiles to eye customer attention in 2019, sans e-commerce deep discounts","synopsis":"The onslaught of the Chinese giants like Xiaomi, Vivo and Oppo continued during the year with these three players alone accounting for over 44 per cent of the shipment in the July-September quarter.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-150555\/67319726.cms?width=150&height=112","link":"\/image\/tech\/hardware\/premium-mobiles-to-eye-customer-attention-in-2019-sans-e-commerce-deep-discounts\/untitled-3\/67319726"}],"msid":67320457,"entity_type":"ARTICLE","title":"Premium mobiles to eye customer attention in 2019, sans e-commerce deep discounts","synopsis":"Deep discounts could become a thing of the past as new rules for online marketplaces with new rules coming into effect in February.\n","titleseo":"telecomnews\/premium-mobiles-to-eye-customer-attention-in-2019-sans-e-commerce-deep-discounts","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-12-31 12:38:38","lastupd":"2018-12-31 12:38:38","breadcrumbTags":["Jio","Xiaomi","4G","amazon video","Devices","HTC","Flipkart","oneplus","ASUS","Indian mobile phone"],"secinfo":{"seolocation":"telecomnews\/premium-mobiles-to-eye-customer-attention-in-2019-sans-e-commerce-deep-discounts"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2018-12-31" data-index="article_1">
然而,独家推出和折扣等电子商务平台Flipkart公司和亚马逊将成为过去作为在线市场的新规则,新规则2月份生效。
专家表示,2018年是一个充满活力的一年智能手机公司在印度发货量增长了约11%,至约1.5亿辆。和这一增长势头有望得到更好地在2019年的12%。
恒星增长看到印度连根拔起美国,成为全球第二大手机市场销量排在中国但手机价格一直偏向于低端市场。
“这可能会迅速变化。我们预计,中档智能手机,那些批发价格在200 - 400美元的范围,将在2018年同比增长20%,几乎四倍在未来五年智能手机最重要的一个部分,“对比研究副主任塔伦帕沙克告诉PTI说。
他说,销量甜点从sub-USD 150段对中间层中尽可能多的特性和功能普遍旗舰模型,逐步扩散到这些低的价格带。
全屏显示等功能,双摄像头,生物安全,支持人工智能被提供更多的中档设备,客户似乎不介意付出更多的最新技术。
的4 g功能手机——旨在将新用户在线继续获得牵引用户在2018年与依赖Jio强势推动这些设备。
小米,到第一流的现货在激烈竞争的市场中,表示,预计平均销售逐渐增加。
该公司已扩大其产品范围包括电视和表示将继续关注让更多的类别和印度更多的创新产品。高端玩家喜欢OnePlus和苹果还预计2019年销售的强劲增长。
朋友,最近在印度设立了一个研发中心,致力于本土化产品,为消费者创造消费为中心的设备。中国球员,就像同行,预计的溢价市场增长和形状在2019年。
Transsion——经营多个品牌在印度包括itel Infinix Tecno——智能手机的Rs 7000 - 15000段预计贡献最高的2019年。
全球创新5 g甚至可折叠屏幕趋势,消费者正急切地等待。然而,它可能需要一段时间与这些新功能新产品打入印度市场。
有趣的是,高需求——加上关税增加,促使许多供应商提高产量。
从完全依赖进口的会议几乎100%的国内需求,印度还有很长的路要走。
据印度细胞和电子协会(ICEA),手机制造业的价值预计2018 - 19摸高达1.65十万的卢比体积营业额约29卢比的单位。
“手机制造业的复兴生态系统在印度挽救国家大约3十万的卢比通过更换完整的构建单位进口和日益增长的国内组装或制造手机,“ICEA主席Pankaj Mohindroo说。
他补充说,印度的手机和组件制造行业已成功建立了268个制造业单位,全国多数产生了就业超过6.7。
ICEA-McKinsey报告说,如果印度扩展出口市场的野心,它可以制造约12.5亿部,2025年创建一个行业价值约2300亿美元。
中国巨头的冲击和小米一样,体内和相对应的人继续在今年这三名球员仅占超过44%的7 - 9月当季装运。
尽管竞争激烈,国内球员Micromax和熔岩保持乐观。熔岩国际头(产品)Tejinder辛格说品牌在印度从事短期策略会失败。
“…熔岩等品牌,投入巨资研发将交付的产品质量和丰富的客户提供最好的用户体验。我们觉得这个害人的竞争实际上是有利于行业推动每个人持续改善,考虑消费者的策略和优化成本,”他解释说。
根据Micromax Vikas耆那教的创始人之一,进一步整合的行业中可以看到,退出的球员像Comio和宏达电今年。
“整合可能会看到与一些较小的球员退出市场。质量的产品和服务,为客户在价格乐队,是重要的因素。这不是廉价手机,但物有所值,他们寻求,”他说。
该行业也看到新玩家的进入像Realme。Realme印度首席执行官Madhav Sheth认为竞争将继续激烈,尤其是在中档。
而推出的智能手机可能猪聚光灯下通过,个人电脑行业仍然仍看好2019年。惠普印度高级主管(个人系统)说Vickram很大程度上个人电脑市场在印度正在经历一场变革阶段,优质和游戏领域引领整个类别的增长势头。
阿诺苏,PC和罗格主管华硕印度共享相似的看法。”“轻薄”段2019年预计将占主导地位。的目标是构建功能强大的笔记本电脑携带方便在一个负担得起的价格点,”他说。
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