\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: With the premium segment unlikely to face any slowdown in sales, Apple’s launch of its latest iPhone 12 series<\/a>, which includes four new smartphones, will force other brands to be more aggressive in the country, analysts said. They say that established brands like Samsung and OnePlus will be more aggressive in their approach leading to a fierce battle with Apple.

According to
Counterpoint Research<\/a>, 40% of premium sales of 2020 in the Rs 30,000 and above segment will happen in Q4 2020 alone, resulting in a 16% yearly growth compared to 8% decline in the overall smartphone market in India.

“This year, India’s premium smartphone segment has seen traction with Chinese brands like
Xiaomi<\/a>, Oppo and Vivo launching their premium models. In addition, Samsung has changed strategy with its Light and FE series for Galaxy smartphones. The market will see more action after the iPhone<\/a> 12 series launch,” Tarun Pathak, associate director at Counterpoint Research<\/a> said.

“All brands have capability to showcase their technology expertise. Also, they can make up lost revenue in the entry level through the premium segment,\" Pathak said, adding there is no impact of Covid on premium and ultra-premium buyers in India and they will buy smartphones.

Navkendar Singh, research director at IDC, however sees challenges for the premium segment this year and said that the economic conditions are resulting in demand for Rs 20,000 and less price segment.

“Apple’s
iPhone 12 series<\/a> launch will result in action in the Rs 50,000 plus segment in India for a few months post the availability of newer iPhone<\/a> models,” Singh said.

Read also<\/h4>
<\/a><\/figure>
iPhone 12 to outperform iPhone 11 despite a delayed launch: Counterpoint<\/a><\/h5><\/div>
<\/a><\/figure>
iPhone 12 Mini, older models to drive growth for Apple in 2020; Pro models steeply priced: Analysts<\/a><\/h5><\/div><\/div><\/div>
Pathak said that Samsung and OnePlus are direct competition to Apple and they will be more aggressive with their premium phones. “OnePlus is launching 8T and we expect them to be more aggressive than before.”

Apple is better placed to compete with these brands with its
iPhone SE<\/a>, XR and 11 models which will be available with bank offers and discounts coupled with buybacks. “OnePlus and Samsung will be competing with Apple’s minus one models than their flagship,” Pathak said.

Samsung already has a slew of smartphones in the premium and ultra-premium segment inc including S20 and Note 20 series along with the Galaxy Fold 2.

Madhumita Chaudhary, an independent analyst said that the iPhone 12 is at par in terms of the price point in the premium segment compared to the recently launched Samsung Galaxy Note 20 and OnePlus 8 Pro.

“However, when we look at the Indian market, I believe the competition is intense across the premium segment. Considering brand perception and recent on-going discounts on iPhone 11, consumers will primarily opt for Apple phones against the Samsung or OnePlus 8 smartphones,” she said.

Prabhu Ram, Head - Industry Intelligence Group, CMR said that the aspirational premium smartphone segment is still wide open and the battle for the high-end premium segment between Samsung and Apple will get fiercer. “Given that Apple is the aspirational brand of choice, smartphone brands in the aspirational premium segment will need to bolster their market offerings.”

<\/body>","next_sibling":[{"msid":78655861,"title":"Liberty Global clears way for Sunrise takeover after being offered 82% shares","entity_type":"ARTICLE","link":"\/news\/liberty-global-clears-way-for-sunrise-takeover-after-being-offered-82-shares\/78655861","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78656193,"entity_type":"ARTICLE","title":"Premium smartphone battle to heat up in India with Apple\u2019s iPhone 12 series launch: Analysts","synopsis":"With the premium segment unlikely to face any slowdown in sales, Apple\u2019s launch of its latest iPhone 12 series, which includes four new smartphones, will force other brands to be more aggressive in the country, analysts said. ","titleseo":"telecomnews\/premium-smartphone-battle-to-heat-up-in-india-with-apples-iphone-12-series-launch-analysts","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}},{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1653,"shares":0,"engagementtimems":8188000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-14 13:03:16","lastupd":"2020-10-14 13:07:14","breadcrumbTags":["apple iphone 12","Xiaomi","Devices","counterpoint research","apple iPhone 12 series Launch","iPhone 12 Series","iPhone","iPhone SE","Canalys"],"secinfo":{"seolocation":"telecomnews\/premium-smartphone-battle-to-heat-up-in-india-with-apples-iphone-12-series-launch-analysts"}}" data-authors="[" danish khan","himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-10-14" data-index="article_1">

高端智能手机战升温与苹果的iPhone在印度12系列推出:分析师

的溢价部分可能面临任何销售放缓,苹果公司推出其最新版的iPhone 12系列,其中包括四个新智能手机,将迫使其他品牌更积极地,分析师表示。

丹麦汗 Himanshi Lohchab
  • 更新2020年10月14日01:07点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
新德里:高端市场可能面临任何销售放缓,苹果推出其最新的iPhone 12系列,其中包括四个新智能手机,将迫使其他品牌更积极地,分析师表示。他们说,成熟品牌像三星和OnePlus将更积极地与苹果的方法导致了激烈的战斗。

根据对比研究2020年,40%的溢价销售的Rs 30000以上段会发生仅在2020年第四季度,导致每年增长16%相比下降8%在整个智能手机市场在印度。

广告
“今年,印度的高端智能手机市场牵引等与中国品牌小米相对应的人,体内发射他们的溢价模型。此外,三星已经改变了战略与星系的光和FE系列智能手机。市场后将会看到更多的行动iPhone12系列推出,”塔伦帕沙克,副主管对比研究说。

“所有的品牌都有能力展示他们的技术专长。此外,他们可以通过溢价收入损失在入门级段,”帕沙克说,没有Covid对保费的影响,极品买家在印度,他们会购买智能手机。

Navkendar辛格,IDC研究主管,然而看到高端品味的挑战,说今年的经济条件是导致对Rs 20000和更少的价格段的需求。

“苹果的iPhone 12系列发射将导致行动在印度的Rs 50000 +段几个月后更新的可用性iPhone模型,”辛格说。

读也


帕沙克说,三星和OnePlus苹果直接竞争,他们会更积极的与他们的高端手机。“OnePlus推出8 t和我们期望他们比以往更加积极。”

广告
苹果是更好地与这些品牌的竞争iPhone SEXR和11个模型,可以和银行提供折扣加上回购。“OnePlus和三星将与苹果的竞争比他们的旗舰- 1模型,”帕沙克说。

三星的智能手机已经有大量溢价和极品段公司包括S20银河系和注意20系列折叠2。

独立分析师Madhumita Chaudhary说,iPhone 12是平价的高档车市场中的价格点相比,最近推出了三星Galaxy注意20和OnePlus 8 Pro。

“然而,当我们看印度市场,我相信在高端市场竞争激烈。考虑品牌认知和最近正在进行的iPhone 11折扣,消费者将会主要选择苹果手机对三星智能手机或者OnePlus 8,”她说。

您正在Ram,行业情报组织,CMR说的高端智能手机市场仍然是敞开的,争夺高端三星和苹果之间的溢价部分会更激烈。“鉴于苹果是有抱负的品牌选择,智能手机品牌的溢价部分需要提高他们的市场产品。”

  • 发布于2020年10月14日01:03点坚持

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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: With the premium segment unlikely to face any slowdown in sales, Apple’s launch of its latest iPhone 12 series<\/a>, which includes four new smartphones, will force other brands to be more aggressive in the country, analysts said. They say that established brands like Samsung and OnePlus will be more aggressive in their approach leading to a fierce battle with Apple.

According to
Counterpoint Research<\/a>, 40% of premium sales of 2020 in the Rs 30,000 and above segment will happen in Q4 2020 alone, resulting in a 16% yearly growth compared to 8% decline in the overall smartphone market in India.

“This year, India’s premium smartphone segment has seen traction with Chinese brands like
Xiaomi<\/a>, Oppo and Vivo launching their premium models. In addition, Samsung has changed strategy with its Light and FE series for Galaxy smartphones. The market will see more action after the iPhone<\/a> 12 series launch,” Tarun Pathak, associate director at Counterpoint Research<\/a> said.

“All brands have capability to showcase their technology expertise. Also, they can make up lost revenue in the entry level through the premium segment,\" Pathak said, adding there is no impact of Covid on premium and ultra-premium buyers in India and they will buy smartphones.

Navkendar Singh, research director at IDC, however sees challenges for the premium segment this year and said that the economic conditions are resulting in demand for Rs 20,000 and less price segment.

“Apple’s
iPhone 12 series<\/a> launch will result in action in the Rs 50,000 plus segment in India for a few months post the availability of newer iPhone<\/a> models,” Singh said.

Read also<\/h4>
<\/a><\/figure>
iPhone 12 to outperform iPhone 11 despite a delayed launch: Counterpoint<\/a><\/h5><\/div>
<\/a><\/figure>
iPhone 12 Mini, older models to drive growth for Apple in 2020; Pro models steeply priced: Analysts<\/a><\/h5><\/div><\/div><\/div>
Pathak said that Samsung and OnePlus are direct competition to Apple and they will be more aggressive with their premium phones. “OnePlus is launching 8T and we expect them to be more aggressive than before.”

Apple is better placed to compete with these brands with its
iPhone SE<\/a>, XR and 11 models which will be available with bank offers and discounts coupled with buybacks. “OnePlus and Samsung will be competing with Apple’s minus one models than their flagship,” Pathak said.

Samsung already has a slew of smartphones in the premium and ultra-premium segment inc including S20 and Note 20 series along with the Galaxy Fold 2.

Madhumita Chaudhary, an independent analyst said that the iPhone 12 is at par in terms of the price point in the premium segment compared to the recently launched Samsung Galaxy Note 20 and OnePlus 8 Pro.

“However, when we look at the Indian market, I believe the competition is intense across the premium segment. Considering brand perception and recent on-going discounts on iPhone 11, consumers will primarily opt for Apple phones against the Samsung or OnePlus 8 smartphones,” she said.

Prabhu Ram, Head - Industry Intelligence Group, CMR said that the aspirational premium smartphone segment is still wide open and the battle for the high-end premium segment between Samsung and Apple will get fiercer. “Given that Apple is the aspirational brand of choice, smartphone brands in the aspirational premium segment will need to bolster their market offerings.”

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