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高端智能手机市场可能面临德里封锁的冲击

市场观察人士表示，德里商场关闭15天可能会给包括苹果、三星和一加在内的高端手机品牌的销售带来压力，因为这是高端市场上销量最高的产品。

高端智能手机市场可能面临德里封锁的冲击
新德里:德里商场关闭15天，可能会影响包括苹果在内的高端手机品牌的销售苹果，三星市场观察人士称，一加手机是高端市场中销量最高的产品。

苹果经销商在德里的商场里有近20家苹果专卖店，而多品牌零售商近一半的业务是在印度八分音符和信实数码(Reliance Digital)在商场的流动。德里是最受欢迎的城市智能手机销售行业专家说，印度的汽车市场占全国总销量的10%，其次是孟买的9%。它还拥有购买高端产品的最大份额的客户设备．

德里南部一家苹果商店的经理说:“我们将无法完成4月份50%的目标，在苹果产品需求旺盛的时候，这令人担忧。”“即使在4月份这样没有节日气氛的月份，我们工作日平均也能卖出4-5部iphone，周末平均也能卖出10-11部。”

目前，NCR地区的零售商——德瓦卡、诺伊达、加济阿巴德和古鲁格拉姆——也不确定德里政府的订单是否也会扩展到NCR地区。

根据对印度各地限制措施的初步分析，Counterpoint预测，4月至6月当季出货量将减少500万部，导致当季总出货量为3200万至3400万部。

读也

中国信息通信技术研究院称，3月份中国智能手机出货量增长67.7%

由于各州封锁，智能手机品牌的出货量损失达500万美元

“商场的关闭将主要影响高端手机的销售，此外周末宵禁会降低整体客流量离线市场，”Upasana Joshi说，副研究经理客户设备国际数据公司(IDC)印度．

“但是，我相信在大城市，品牌和长形式连锁店都在加强他们的线下到线上模式，以降低未来任何封锁的风险。我们估计这对整体智能手机销售的影响微乎其微。”

Imagine、Futureworld和Indiastore等苹果经销商在国内提供售后服务的同时，确保在线订单的完成。

市场情报公司的研究主管塔伦·帕塔克说:“幸运的是，在德里，网络可能是救世主。对比研究．“线下零售活动将受到冲击。当然，长版式零售商将不得不很好地轮换库存。”

Croma表示，目前并不担心业务损失。

“正如去年所看到的，当病例减少，市场开放时，企业恢复得相当快。目前，我们的全部重点应该放在尽一切努力遏制病毒的传播上，”Croma首席营销官Ritesh Ghosal说。

信实数码没有回应本报的询问。苹果、三星和一加均未置评。

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\"Premium<\/figure>New Delhi: The 15-day shutdown of malls in Delhi could weigh on the sales of premium phone brands including those of Apple<\/a>, Samsung<\/a> and OnePlus, as this is the highest selling category in the premium marketplaces, say market watchers.

Apple resellers have close to 20 exclusive Apple outlets in Delhi malls, whereas nearly half of the operations of multi-brand retailers like Croma<\/a> and Reliance Digital flow through malls. Delhi is the top city for smartphone sales<\/a> in India with 10% share of overall country's sales, followed by Mumbai's 9%, say industry experts. It also has the largest share of customers buying premium devices<\/a>.

\u201cWe will fall short of 50% of our targets for April, and this is worrisome at a time when Apple products are immensely in demand,\u201d a manager at an Apple store in South Delhi said. \u201cEven in a non-festive month like April, we were selling 4-5 iPhones on weekdays and around 10-11 on weekends on average.\u201d

<\/div><\/div>At the moment, retailers in NCR regions - Dwarka, Noida, Ghaziabad and Gurugram - are also uncertain whether Delhi government\u2019s orders will be extended to NCR regions as well.

Based on preliminary analysis of restrictions across India, Counterpoint has forecasted a decline of 5 million shipments in the April-June quarter, leading to total 32-34 million shipments in the period.

Read also<\/h3>
<\/a><\/div>

Smartphone shipments in China in March increase 67.7%: CAICT<\/h4><\/a><\/div>
<\/a><\/div>

Smartphone brands staring at 5 mn shipment loss due to lockdown in various states<\/h4><\/a><\/div><\/div>
\u201cThe closure of malls will primarily impact sales of high-end phones besides weekend curfew lowering overall footfall in the offline<\/a> market,\u201d said Upasana Joshi, associate research manager-client devices at IDC India<\/a>.

\u201cBut, I am sure in major cities, both brands and long-format chains are strengthening their offline-to-online model to mitigate the risks of any future lockdowns. We are estimating a marginal impact on overall smartphone sales,\u201d she said.

Apple resellers like Imagine, Futureworld and Indiastore are offering after sales services at home while ensuring fulfilling orders online.

\u201cFortunately, in Delhi, online could be a saviour,\u201d said Tarun Pathak, research director at market intelligence firm Counterpoint Research<\/a>. \u201cOffline retail activities will take a hit. Surely, long format retailers will have to rotate their inventory well.\u201d

<\/div><\/div>Croma said it is not concerned about loss of business as of now.

\u201cAs seen last year, when the cases go down and the market opens up, businesses recover pretty rapidly. Currently, our entire focus should be on doing whatever it takes to check the spread of the virus,\u201d said Ritesh Ghosal, chief marketing officer, Croma.

Reliance Digital did not respond to ET\u2019s query. Apple, Samsung and OnePlus did not comment.
<\/div><\/div>
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