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\"\"
<\/span><\/figcaption><\/figure>Bangkok: International streaming platforms were among the biggest pandemic winners, seeing subscriber numbers soar, but US giants have turned abroad as countries re-opened -- with Thailand<\/a> firmly in their sights.

The kingdom's high internet penetration<\/a>, long-standing and highly regarded film industry -- as well as roughly six million active users of streaming services, according to 2021 data -- present a golden opportunity.

Big players such as Amazon Prime<\/a> and Netflix<\/a>, who claim 200 million and 220 million subscribers worldwide respectively, have taken note as new sign-ups have levelled off in more established markets such as North America and Europe.

October saw the launch of Prime's Thai-service Prime Video at almost the same moment Netflix announced six locally produced films and series for the coming months.

\"The competition is everywhere,\" said Malobika Banerji, director of content for Southeast Asia at Netflix, which has a regional hub in Singapore.

Nowhere is that more apparent than Thailand's capital, where Prime's \"Lord of the Rings<\/a>\" spinoff mega-production \"Rings of Power\" jostles for attention with Netflix's latest South Korean series on billboards.

\"We do believe that Thailand will be a big part of our subscriber growth in the years to come,\" said Prime Video's director of international development Josh McIvor.

\"Our goal is really to try to be the most local of the global streaming services,\" he said, pointing towards their earlier expansion into Japan -- where they outstrip Netflix.

However, their rival's longer-term investment is apparent: Netflix saw a 20 percent growth in Asia-Pacific subscribers last year, according to a recent quarterly report by the firm.

- Seeking the next 'Squid Game<\/a>' - While big-ticket international series such as \"Rings of Power\" lead the publicity, the streamers see locally produced content -- such as Prime's hugely successful Indian crime-thriller \"Mirzapur\" -- as the longer-term workhorses of their offering.

The two fundamental \"pillars\" to success are local originals -- \"across scripted, unscripted and film\" -- and licensed locally produced series, according to Amazon Studios<\/a>' director of local content Erika North.

It is the second that drew Prime to Thailand, she said: they hope to build on a long Thai film history with higher production values than elsewhere in the region.

Similarly, Netflix is betting big on local content going international, dreaming of the next \"Squid Game\", the South Korean critical and commercial blockbuster.

Netflix's Banerji said there were \"more and more\" examples of this, citing Thai mystery-thriller series \"Girl from Nowhere\".

Streaming analysts have been watching the US firms -- including Disney+ -- to see if they can compete with local rivals.

A report from the consultancy Kantar this year found streaming had edged out traditional watching in the Philippines, Singapore, Malaysia, Vietnam, Thailand, and Indonesia.

But Thailand has a special appeal, said Vivek Couto, executive director and co-founder of Media Partners Asia<\/a> (MPA), which monitors streaming platforms.

An analysis from MPA this year forecast the expected income from streaming in Thailand in 2022 at around $809 million.

Couto said the kingdom offered an established creative community, more advanced broadband infrastructure than other Southeast Asian countries -- and a population with the \"most propensity to pay for online video content\".

- Creative control - Almost a third of Thai households already subscribe to an on-demand streaming service, according to their data, far ahead of Indonesia (12 percent) or Vietnam (four percent).

\"If content really works locally and (is) sustainable, then it will travel anywhere,\" Couto said.

\"I think that's why Amazon and Netflix are seeing the potential of Thai producers, Thai series.\"

While Thai cinema has enjoyed occasional critical success -- director Apichatpong Weerasethakul has won several prizes at the Cannes Film Festival, including the top award in 2010 -- it has not become an established global force.

Local directors and producers are cautiously optimistic the new interest from deep-pocketed streaming giants could give the local industry a boost.

\"Some content, you cannot even dream of doing it with a studio, but with streaming, it is possible,\" said Wisit Sasanatieng, director and producer of upcoming Netflix crime film \"The Murderer\".

Thai producer Cattleya Paosrijaroen, co-founder of the independent company 185 Films, welcomed the shift.

International firms could bring in better standards, she said, offering better conditions to crews currently expected to work 16-hour shifts.

But she struck a note of caution.

\"If your film is being produced by Netflix, they can control the content,\" Cattleya said.
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黄金时间或Netflix吗?流媒体战争来泰国

王国的互联网普及率高,长期以来高度重视电影行业,以及大约六百万活跃用户的流媒体服务,根据2021年的数据,提供一个绝好的机会。

  • 更新于2022年12月7日下午12:10坚持

曼谷:国际流媒体平台最大的大赢家,看到用户数量飙升,但美国巨头已经作为国家重新——到国外去泰国在他们的视线里。

王国的互联网普及率很高,长期以来高度重视电影行业,以及大约六百万活跃用户的流媒体服务,根据2021年的数据,提供一个绝好的机会。

大公司如Amazon Prime和网飞公司,声称2亿年和2.2亿年全球用户分别有注意到新注册用户已趋于稳定在北美和欧洲等更成熟的市场。

广告
10月推出'的Thai-service '视频里看到的几乎在同一时刻Netflix宣布六个国产电影和未来几个月的系列。

“竞争无处不在,”Malobika纳杰说,东南亚的内容主任Netflix,在新加坡有区域性轴心。

比泰国首都显然是行不通的,在总理的“指环王戒指的权力“自导演剥离一出戏形式争夺注意力与Netflix的最新韩国系列广告牌上。

“我们认为,泰国将很大一部分我们的用户增长在未来几年,“说'国际发展主任乔希McIvor视频。

“我们的目标是尽量最全球流媒体服务的地方,”他说,指向他们早些时候向日本扩张——超过Netflix。

然而,他们的竞争对手的长期投资是明显的:Netflix去年在亚太地区用户增长了20%,根据最近的季度报告的公司。

——寻找下一个“鱿鱼的游戏”——尽管高价“戒指的力量”等国际系列宣传,飘带看到当地生产的内容,如'大获成功的《印度犯罪惊悚片“默札珀地毯”——作为他们提供长期的主力。

广告
成功的两个基本的“支柱”是当地原件——“在照本宣科,即兴和电影”,并授权当地生产的系列,根据亚马逊工作室本地内容Erika北的导演。

第二,吸引'泰国,她说:他们希望建立在很长一段泰国电影史上与产品价值高于其他地区。

同样,Netflix国际在本地内容上下了很大的赌注,梦想着下一个“乌贼游戏”,韩国关键和商业大片。

Netflix的纳杰表示,有“越来越多”的例子,援引泰国mystery-thriller系列没“女孩”。

流媒体分析师就一直在美国公司——包括迪斯尼+——看看他们是否可以与当地竞争对手。

咨询公司的一份报告今年坎塔尔发现流击败传统看在菲律宾,新加坡、马来西亚、越南、泰国和印度尼西亚。

但泰国也有特殊的吸引力,的联合创始人兼执行董事维韦克•库托(Vivek Couto)表示Media Partners Asia(MPA)监控流媒体平台。

从今年的MPA分析预测预期的收入流在泰国在2022年约为8.09亿美元。

库托表示建立的王国提供了一个创造性的社会,更先进的宽带基础设施比其他东南亚国家,人口的“最倾向为在线视频内容付费”。

泰国——创造性的控制几乎三分之一的家庭已经订阅一个点播流媒体服务,根据他们的数据,远远领先于印尼(12%),或者越南(百分之四)。

“如果内容真的在本地工作,是可持续的,那么它会在任何地方旅行,“库托说。

“我认为这就是为什么亚马逊和Netflix正看到泰国生产的潜力,泰国系列。”

虽然泰国电影喜欢偶尔关键成功——导演韦拉斯哈古赢得了几个《在戛纳电影节奖项,包括2010年的最高奖项——它没有成为一个全球知名的力量。

当地的导演和制片人持谨慎乐观态度的新的兴趣财力雄厚的流媒体巨头可以给当地的行业的发展。

“一些内容,你甚至不能梦想做一个工作室,但随着流媒体,这是有可能的,”咨询Sasanatieng说,即将到来的Netflix犯罪电影的导演和制片人的“凶手”。

独立公司的联合创始人泰国生产商洋兰Paosrijaroen 185部电影,欢迎这一转变。

国际公司可以带来更好的标准,她说,为工作人员提供更好的条件目前工作16小时的变化。

但她警告。

“如果你正在由Netflix电影,他们可以控制内容,“洋兰说。
  • 发布于2022年12月7日上午点坚持
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\"\"
<\/span><\/figcaption><\/figure>Bangkok: International streaming platforms were among the biggest pandemic winners, seeing subscriber numbers soar, but US giants have turned abroad as countries re-opened -- with Thailand<\/a> firmly in their sights.

The kingdom's high internet penetration<\/a>, long-standing and highly regarded film industry -- as well as roughly six million active users of streaming services, according to 2021 data -- present a golden opportunity.

Big players such as Amazon Prime<\/a> and Netflix<\/a>, who claim 200 million and 220 million subscribers worldwide respectively, have taken note as new sign-ups have levelled off in more established markets such as North America and Europe.

October saw the launch of Prime's Thai-service Prime Video at almost the same moment Netflix announced six locally produced films and series for the coming months.

\"The competition is everywhere,\" said Malobika Banerji, director of content for Southeast Asia at Netflix, which has a regional hub in Singapore.

Nowhere is that more apparent than Thailand's capital, where Prime's \"Lord of the Rings<\/a>\" spinoff mega-production \"Rings of Power\" jostles for attention with Netflix's latest South Korean series on billboards.

\"We do believe that Thailand will be a big part of our subscriber growth in the years to come,\" said Prime Video's director of international development Josh McIvor.

\"Our goal is really to try to be the most local of the global streaming services,\" he said, pointing towards their earlier expansion into Japan -- where they outstrip Netflix.

However, their rival's longer-term investment is apparent: Netflix saw a 20 percent growth in Asia-Pacific subscribers last year, according to a recent quarterly report by the firm.

- Seeking the next 'Squid Game<\/a>' - While big-ticket international series such as \"Rings of Power\" lead the publicity, the streamers see locally produced content -- such as Prime's hugely successful Indian crime-thriller \"Mirzapur\" -- as the longer-term workhorses of their offering.

The two fundamental \"pillars\" to success are local originals -- \"across scripted, unscripted and film\" -- and licensed locally produced series, according to Amazon Studios<\/a>' director of local content Erika North.

It is the second that drew Prime to Thailand, she said: they hope to build on a long Thai film history with higher production values than elsewhere in the region.

Similarly, Netflix is betting big on local content going international, dreaming of the next \"Squid Game\", the South Korean critical and commercial blockbuster.

Netflix's Banerji said there were \"more and more\" examples of this, citing Thai mystery-thriller series \"Girl from Nowhere\".

Streaming analysts have been watching the US firms -- including Disney+ -- to see if they can compete with local rivals.

A report from the consultancy Kantar this year found streaming had edged out traditional watching in the Philippines, Singapore, Malaysia, Vietnam, Thailand, and Indonesia.

But Thailand has a special appeal, said Vivek Couto, executive director and co-founder of Media Partners Asia<\/a> (MPA), which monitors streaming platforms.

An analysis from MPA this year forecast the expected income from streaming in Thailand in 2022 at around $809 million.

Couto said the kingdom offered an established creative community, more advanced broadband infrastructure than other Southeast Asian countries -- and a population with the \"most propensity to pay for online video content\".

- Creative control - Almost a third of Thai households already subscribe to an on-demand streaming service, according to their data, far ahead of Indonesia (12 percent) or Vietnam (four percent).

\"If content really works locally and (is) sustainable, then it will travel anywhere,\" Couto said.

\"I think that's why Amazon and Netflix are seeing the potential of Thai producers, Thai series.\"

While Thai cinema has enjoyed occasional critical success -- director Apichatpong Weerasethakul has won several prizes at the Cannes Film Festival, including the top award in 2010 -- it has not become an established global force.

Local directors and producers are cautiously optimistic the new interest from deep-pocketed streaming giants could give the local industry a boost.

\"Some content, you cannot even dream of doing it with a studio, but with streaming, it is possible,\" said Wisit Sasanatieng, director and producer of upcoming Netflix crime film \"The Murderer\".

Thai producer Cattleya Paosrijaroen, co-founder of the independent company 185 Films, welcomed the shift.

International firms could bring in better standards, she said, offering better conditions to crews currently expected to work 16-hour shifts.

But she struck a note of caution.

\"If your film is being produced by Netflix, they can control the content,\" Cattleya said.
<\/body>","next_sibling":[{"msid":96049619,"title":"Bharti Telecom to issue 3-year bonds: Traders","entity_type":"ARTICLE","link":"\/news\/bharti-telecom-to-issue-3-year-bonds-traders\/96049619","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96049818,"entity_type":"ARTICLE","title":"Prime time or Netflix? Streaming wars come to Thailand","synopsis":"The kingdom's high internet penetration, long-standing and highly regarded film industry -- as well as roughly six million active users of streaming services, according to 2021 data -- present a golden opportunity.","titleseo":"telecomnews\/prime-time-or-netflix-streaming-wars-come-to-thailand","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"AFP","artdate":"2022-12-07 12:04:58","lastupd":"2022-12-07 12:10:57","breadcrumbTags":["netflix","amazon prime","Lord of the Rings","thailand","media partners asia","amazon studios","high internet penetration","netflix thailand","Squid Game","internet"],"secinfo":{"seolocation":"telecomnews\/prime-time-or-netflix-streaming-wars-come-to-thailand"}}" data-news_link="//www.iser-br.com/news/prime-time-or-netflix-streaming-wars-come-to-thailand/96049818">