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AFP talked to delegates at the Mobile World Congress<\/a> in Barcelona to find out how much progress had been made, and what more could be done.
Where does the market stand?<\/strong>
After a strong start at the beginning of the 2010s, the sector has picked up momentum over the last few years, both in terms of reconditioned models that can be put back on the market, and in the recycling of the plastics and rare metals that go into their manufacture.
According to Persistence Market Research, 11 percent of smartphones sold worldwide<\/a> are reconditioned models, a lower rate than other electronic products<\/a> but one that is nevertheless rising.
That upward trend is due to \"improvements in the methods of repairing smartphones, grading, collection, and online\/offline selling\", said PMR.
\"More and more players are putting recycling programmes in place because of the regulatory pressure and pressure from consumers,\" said Thomas Husson, principal analyst at Forrester.
\"We are still at low rates, but it is starting to take off,\" he added.
But that progress is not enough for environmental activists.
\"Of all the electronic waste only 20% is recycled, when in reality we could recover much more,\" said Claudia Bosch of the Catalan social justice campaign group Setem.
\"We could do a lot more,\" said Bosch, one of the organisers of the Mobile Social Congress, running in parallel with the main event, which is focussed on human rights issues and sustainability.
Who are the players?<\/strong>
A lot of companies have sprung up over the past few years and moved into the recycling market.
They include Back Market, which sells refurbished electronic goods; Fairphone, which makes what is says is the world's most repairable smartphone; and Recommerce, which sells reconditioned smartphones, tablets and games consoles.
Now even the major players in the smartphone industry are entering this part of the market. Apple<\/a> and Samsung<\/a> have both committed to growing their share of recycled products and now have their own recycling operations.
\"The capacity to recycle smartphones has become an important factor for all manufacturers, but also for operators,\" said Husson.
\"Their image is at stake and everyone is trying to set themselves apart.\"
Thus at Barcelona, British network provider Vodaphone<\/a> announced a partnership deal with Recommerce for the recycling of its old models.
And last year, French operator Orange committed to raising the share of reconditioned phones sold in its shops from 2-10 percent.
What are the prospects?
Industry analysts expect the sector to see strong growth on the back of growing demands from consumers for \"green\" products. The slowing rate of truly innovative features in smartphones also makes the reconditioned market more attractive.
Industry analysts Mordor Intelligence expects the reconditioned smartphone market to grow 10 percent a year from now until 2027, with a breakthrough in the Asian market, particularly in India and Indonesia.
Similarly, Persistence Market Research expects turnover in the mobile market to leap from the $49.4 billion dollars (44.9 million euros) recorded in 2020, to $143.8 billion in 2031.
What is holding the market back? <\/strong>
Even if analysts are optimistic, there are a number of obstacles in the way, including technical issues, such as the collection of waste.
For if recycling is to be effective, there needs to be considerable organisation behind it, said Husson.
But other issues may make consumers hesitate.
\"More and more reconditioned telephones are sold with guarantees,\" said Husson. \"But there is always concern among consumers, who have doubts over the performance of the product.
And the commercial practices of the manufacturers and the operators themselves do not always favour the reconditioning market, argues Bosch.
\"There is a culture of consumerism which is constantly bombarding us with new offers, new innovations...
\"There is a great deal of marketing that pushes us to throw things away, to change them for new ones.\"
That aggressive marketing is something of a paradox given the attempts by the main market players to promote an environmental message.
\"If we really care about the planet, we have to focus on the durability of the product,\" said Husson.
But that, he added, went against the dominant economic model, in which manufacturers get consumers to regularly replace their phones with new models, a practice often subsidised by the operators themselves.
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法新社的代表交谈全球移动大会在巴塞罗那找到已经进步了多少,可以做更多的工作。
市场站哪里?
开门红后2010年代初,该行业发展势头在过去的几年里,无论是修整模型,可以在市场上放回,并在塑料和稀有金属的回收,进入他们的生产。
根据持久性市场研究,11%的智能手机的全球销量更低的比率比其他,修整模型吗电子产品但它仍然是上升。
上升趋势是由于“改进的方法修复智能手机、分级、收集,和在线/离线销售”,说PMR。
“越来越多的球员正在回收项目由于监管压力和来自消费者的压力,”Thomas Husson说,校长Forrester的分析师。
“我们仍以低利率,但它开始起飞,”他补充道。
但环保人士的进步是不够的。
”所有的电子垃圾只有20%得到回收,但实际上我们可以恢复得多,”克劳迪娅博世说加泰罗尼亚Setem运动团体社会正义。
说:“我们可以做更多的博世,社会移动大会的组织者之一,并行运行的主要事件,关注人权问题和可持续性。
的球员是谁?
很多公司如雨后春笋般在过去的几年中,搬进了回收市场。
他们包括市场销售翻新电子产品;Fairphone,说的是世界上最可修理的智能手机;和Recommerce卖二手智能手机、平板电脑和游戏机。
现在连智能手机行业的主要参与者进入这个市场的一部分。苹果和三星都致力于他们的消费份额的回收产品,现在有自己的回收操作。
“回收利用智能手机的能力已成为所有制造商的一个重要因素,也为运营商,“小量说。
“他们的形象是利害攸关的,每个人都想让自己与众不同。”
因此在巴塞罗那,英国网络提供商沃达丰宣布了一项合作处理Recommerce回收的旧模式。
去年,法国运营商Orange致力于提高份额从2 - 10在商店出售的二手手机的百分比。
的前景是什么?
行业分析师预计该行业强劲增长的消费者对“绿色”产品不断增长的需求。智能手机真正创新的放缓速度特性也使得二手市场更有吸引力。
行业分析师魔多情报预计二手智能手机市场将增长10%一年从现在到2027年,亚洲市场的突破,特别是在印度和印度尼西亚。
同样,坚持市场研究预计营业额在移动市场从494亿美元(4490万欧元)记录在2020年到1438亿年的2031美元。
阻碍市场是什么?
即使分析师乐观,有许多障碍,包括技术问题,如垃圾的收集。
如果回收有效,需要有相当大的组织,小量说。
但是其他的问题可能使消费者犹豫。
“越来越多的二手电话销售与担保,“小量说。“但是总有消费者的担心,质疑产品的性能。
和商业实践的制造商和运营商本身并不总是有利于整理市场,认为博世。
“消费主义文化不断轰击我们新提供的创新……
“有大量的营销,我们把东西扔掉,把它们换成新的。”
积极的营销是一种悖论的主要市场参与者试图促进环境信息。
“如果我们真正关心的地球,我们必须关注产品的耐用性,“小量说。
但是,他补充说,违背了主导经济模式,在这些市场,制造商们得到消费者经常把手机换成新的模型,通常由运营商自己补贴。
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