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The ban on popular video game PUBG could be an opportunity for Indian gaming<\/a> firms to boost their domestic market share, said Rajan Navani, CEO, Jetsynthesys, among India’s biggest digital gaming firms.
“Indian companies will be the biggest beneficiaries of this ban in the short run. Casual gamers, who play for a few hours a day will just shift to other games,” he said, on the impact of the ban.
Last week, the government of India banned over 100 Chinese apps, including the hugely popular game, among others.
Vishal Gondal, co-founder, nCore Games announced the launch of a new India themed action game, Fau-G last week. “Indian IPs will work well in India,” said Gondal, who had earlier founded Indiagames which he eventually sold to Disney<\/a>.
“What is important is the quality of the game. A lot of the gaming studios in India, including nCore, have been doing work for global games<\/a>, so the teams (Indian studios) have the exposure, but haven’t worked on Indian IP before,” he said.
People turning to online gaming through the lockdown has been a trend not just in India, but worldwide. This is a trend that Indian companies need to cash in on. “It is now time for Indian companies to become a much stronger part of the global gaming industry. We ‘re investing significantly to grow the Indian marketshare but are also looking at capturing a larger part of the global market,” said Navani, who is also the chairman of CII's India @75 council.
This is also an opportunity for Indian gaming studios to go global. “I think the opportunity for India is to get into areas which will shape the future. We already have the engineers and talent and are creating this for the global market, so why can’t we create that for India,” he said.
Domestic developers such as Octro, Nazara and 99Games will have an opportunity to make an impact in this period, provided they offer the kind of high-quality, easy-to-play games regularly produced by the leading Chinese companies, said Rupantar Guha, Associate Project Manager for Thematic Research at GlobalData<\/a> in a report.
The PUBG ban<\/a> also opens up more opportunities in India for other global firms. It will boost the popularity of games like Sea’s Garena Free Fire<\/a> and Activision Blizzard<\/a>’s Call of Duty: Mobile among India’s 628 million mobile gaming<\/a> users, said the report.
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PUBG禁令带来印度游戏公司的机会来提高他们的国内市场份额
禁令将提高游戏的流行就像海上的Garena自由火和动视暴雪的《使命召唤:手机在印度的6.28亿手机游戏用户
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禁止流行视频游戏PUBG可能是一个印度的机会游戏公司提高他们的国内市场份额,Rajan Navani说,首席执行官Jetsynthesys,印度最大的数字游戏公司。
“印度公司将禁止在短期内的最大受益者。休闲玩家,玩几个小时一天只会转移到其他游戏,”他说,这一禁令的影响。
上周,印度政府禁止中国超过100个应用程序,包括广受欢迎的游戏,等等。
Vishal冈德尔岛的联合创始人,nCore游戏宣布启动一个新的印度为主题的动作游戏,上周Fau-G。“印度IPs将在印度工作得很好,”冈德尔岛说,早些时候曾创立Indiagames最终卖给迪斯尼。
“重要的是游戏的质量。在印度的很多游戏工作室,包括nCore,一直在做的工作全球游戏印度,因此团队(工作室)有接触,但没有在印度知识产权工作过,”他说。
人们通过封锁已经转向网络游戏这一趋势不仅在印度,但在全球范围内。这是一个趋势,印度公司需要现金。“现在是时候印度公司成为一个更强大的全球游戏产业的一部分。我们投资大幅增长,印度市场份额,但也在寻找捕获一个更大的全球市场的一部分,“Navani说,他也是CII印度@75委员会的主席。
这也是一个印度游戏工作室走出去的机会。“我认为印度的机会是进入的地区将塑造未来。我们已经有工程师和人才和创造了全球市场,所以我们为什么不能创建印度,”他说。
国内开发商如Octro Nazara和99年奥运会将有机会在这个时期产生影响,只要他们提供的高品质、定期类游戏产生的中国领先公司,说Rupantar Guha(副项目经理专题研究GlobalData在一份报告中称。
的PUBG禁令也提供了更多的机会在印度其他全球性企业。它将提高游戏的普及就像海上的Garena免费的火和动视暴雪的《使命召唤:印度6.28亿之间移动手机游戏用户,该报告说。
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