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Realme与Khy Electronics合作,在印度生产可穿戴设备

该公司还首次将其在印度的智能手机制造业务扩大到姊妹品牌Oppo在Greater Noida的工厂之外。Realme的合作伙伴Wingtech mobile和DBG technology已经开始分别在安得拉邦和哈里亚纳邦的工厂组装这款智能手机。

这个最年轻的中国智能手机品牌起源于印度,在2020年售出了近1920万部智能手机。
这个最年轻的中国智能手机品牌起源于印度,在2020年售出了近1920万部智能手机。
新德里:发展很快智能手机品牌Realme是否与合同制造商合作Khy电子组装Realme知情人士称,小米将成为第一家在印度生产可穿戴设备的中国企业。

它还将智能手机在印度的制造足迹扩大到其姐妹品牌之外相对应的人这是该公司在大诺伊达(Greater Noida)的第一次。Realme的合作伙伴Wingtech mobile和DBG technology已经开始分别在安得拉邦和哈里亚纳邦的工厂组装这款智能手机。

分析人士表示,该品牌正在发展长期合作伙伴关系,最终开始从印度出口,因为它利用印度政府提供的激励措施的支持,在欧洲市场获得了据点。

IDC印度研究主管纳夫肯德•辛格(Navkender Singh)表示:“政府对印度制造的关注正在逐步建立制造业生态系统,势头正在增强。”“Realme可能会与多家原始设备制造商合作,使印度成为其制造中心,并开始出口朋友的工厂,每年生产五千万辆,目前足以满足本地的需求。”

他补充说,由于外包制造业务比内部扩张成本更低,步步高集团(拥有Oppo、体内例如,Realme和一加(OnePlus)等公司可能打算在这方面节省成本。

直到发稿前,Realme都没有回应ET的详细询问。

这个最年轻的中国智能手机品牌起源于印度,在2020年售出了近1920万部智能手机,其中大部分是在Oppo大诺伊达工厂和一加工厂生产的。它在智能手机品牌中排名第四,市场份额为13%。

印度是第三大耳板和可穿戴设备市场,由于价格调整和这些生活方式的接受度提高,该细分市场在2020年实现了144.3%的三位数增长,出货量达到3640万部设备研究公司IDC在报告中说。

该品牌引用IDC的数据称,Realme于2020年上半年进军智能可穿戴设备领域,到2020年,该品牌在手环类产品中以12.3%的市场份额排名第二,在手表类产品中以15.7%的市场份额排名第二。在听觉类产品中,它也以13.5%的市场份额排名第二。

IDC称,总体而言,10月至12月是手表出货量首次突破100万台的季度,当季出货量为130万块。




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The youngest China-based smartphone brand, which originated in India, sold close to 19.2 million smartphones in 2020. <\/span><\/figcaption><\/figure>New Delhi: Fast growing smartphone brand Realme<\/a> has partnered with contract manufacturer Khy Electronics<\/a> to assemble Realme<\/a> smart watches, making it the first Chinese company to make wearables in India, people familiar with the matter said.

It has also expanded the smartphone manufacturing footprint in India beyond its sister brand
Oppo<\/a>'s Greater Noida facility for the first time. Realme's partners Wingtech Mobiles and DBG technology have started assembling the smartphones in their Andhra Pradesh and Haryana factories, respectively.

Analysts suggest the brand is developing long-term partnerships to eventually start exports from India as it gains strongholds in European markets by leveraging the support of incentives offered by the Indian government.