![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
It is also planning to launch an exclusive offline smartphone series in the first quarter of 2020, Sheth revealed. The devices<\/a> will focus on battery and camera.
“We wanted to change the definition of the premium segment. It is not about pricing but giving experience. We are offering all features from the latest chipset to the fastest charging. we will keep on expanding the portfolio. It is just an entry and we have many more devices to come,” Madhav Sheth, India CEO, told ET.
All other BBK Electronics<\/a> companies—OnePlus, Oppo<\/a> and Vivo<\/a>—are already present in the premium segment. OnePlus has consistently maintained its lead in the premium segment (Rs 30,000 and above). It was the only premium smartphone brand to surpass 0.5 million shipments mark the third quarter.
Faisal Kawoosa, founder analyst at TechArc said that Realme’s acceptability in the premium segment will be higher than Xiaomi in premium segment due to its continuous success in every segment it entered.
“Realme also has built a very impressive offline reputation in a very short span so can give good competition to Samsung as well,” he added.
Realme has increased its focus on offline expansion and is aiming to increase its offline touchpoints from 7000 to 35000 by 2020 calendar year-end. “Offline is about the experience, but it is not limited to premium phones,” Sheth said, adding that the company will expand the presence without providing ‘exorbitant’ trade margins to retailers.
\n
Read also<\/h4><\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
<\/body>","next_sibling":[{"msid":72139279,"title":"Sprint to use Keysight's solutions to validate performance of new 5G devices","entity_type":"ARTICLE","link":"\/news\/sprint-to-use-keysights-solutions-to-validate-performance-of-new-5g-devices\/72139279","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"70273609","title":"How is India serving as a global base of manufacturing for handset makers","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-69598\/70273609.cms?width=150&height=112","link":"\/slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers\/70273609"}],"msid":72141136,"entity_type":"ARTICLE","title":"Realme to drive competition in premium segment; to launch offline exclusive phones","synopsis":"Chinese handset maker Realme has forayed into premium segment with the launch of X2Pro smartphone to take on the likes of OnePlus, Samsung and Vivo. ","titleseo":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-11-20 14:58:02","lastupd":"2019-11-20 22:38:23","breadcrumbTags":["realme","X2Pro","Smartphone","BBK Electronics","Oppo","Devices","Vivo","oneplus"],"secinfo":{"seolocation":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2019-11-20" data-index="article_1">
新德里:中国手机制造商Realme使其进入印度的高端市场推出的X2Pro
智能手机的喜欢OnePlus、三星和苹果,现在声称扰乱段的高端手机。
它还计划推出独家离线智能手机系列在2020年第一季度,Sheth透露。的设备将专注于电池和相机。
“我们想改变的溢价部分的定义。它不是关于价格但提供经验。我们所提供的所有功能最新最快的充电芯片。我们将继续扩大投资组合。它只是一个条目,我们有更多的设备,”Madhav Sheth、印度首席执行官告诉等。
所有其他的BBK电子companies-OnePlus,相对应的人和体内——已经出现在高端市场。OnePlus在高端领域始终保持领先地位(Rs 30000以上)。这是唯一高端智能手机品牌超过050万第三季度出货量马克。
创始人费萨尔Kawoosa TechArc分析师说,Realme的高档车市场中的可接受性会比小米高溢价部分由于其连续成功地进入每一个部分。
“Realme离线也建造了一个非常令人印象深刻的声誉在很短所以可以给三星的好竞争,”他补充道。
Realme加强了对离线扩张和目标是增加其线下接触点从7000年到35000年年底到2020年日历。“线下体验,但它并不局限于高端手机,“Sheth说,并补充说,该公司将扩大存在不为零售商提供过高的贸易利润。
总的来说,印度的高端智能手机市场达到了有记录以来的最高水平与214万年本季度装运货物在第三季度的销售。段也见证了本季度创纪录的年度增长66%,按对应的数据。
“创业像Realme已经成功地为它本身在印度的投资不够积极和敏捷引入新的手机价位适中的最新规格迅速,“您正在Ram, Head-Industry情报组(IIG), CMR补充说,印度的高端智能手机市场竞争剧烈,但为经济增长提供了足够的途径。
Realme是增长最快的手机品牌在印度7月- 9月季度创下有史以来最高的出货量。这注册一个6 x的增长与去年相比,当它进入印度市场与竞争中档投资组合和侵略性的在线策略,按照对位。
“有口袋的增长可用于智能手机品牌,要求消费者提供差异化和独特的体验,无论是在规格方面,包装和整体价值主张,“公说。
Realme最近投入300卢比设置八个表面安装技术(SMT)行增加迎合节日需求的能力。现在看着进一步增加产能。
“我们正在探索的可能性从印度出口到其他市场,”Sheth说。
Realme最新的Snapdragon处理器855 +的手机基本变体是售价29999卢比,而12 GB内存和256 GB的存储变体售价为33999 Ra。设备配有50 w SuperVooc充电功能,配备了一个90 hz显示。手机还带有64 MP quad-camera设置20 x。
<\/span><\/figcaption><\/figure> NEW DELHI: Chinese handset maker Realme<\/a> has made its entry into India’s premium segment with the launch of X2Pro<\/a> smartphone<\/a> to take on the likes of OnePlus<\/a>, Samsung and Apple, and is now claiming to disrupt the segment with a slew of premium phones.
It is also planning to launch an exclusive offline smartphone series in the first quarter of 2020, Sheth revealed. The devices<\/a> will focus on battery and camera.
“We wanted to change the definition of the premium segment. It is not about pricing but giving experience. We are offering all features from the latest chipset to the fastest charging. we will keep on expanding the portfolio. It is just an entry and we have many more devices to come,” Madhav Sheth, India CEO, told ET.
All other BBK Electronics<\/a> companies—OnePlus, Oppo<\/a> and Vivo<\/a>—are already present in the premium segment. OnePlus has consistently maintained its lead in the premium segment (Rs 30,000 and above). It was the only premium smartphone brand to surpass 0.5 million shipments mark the third quarter.
Faisal Kawoosa, founder analyst at TechArc said that Realme’s acceptability in the premium segment will be higher than Xiaomi in premium segment due to its continuous success in every segment it entered.
“Realme also has built a very impressive offline reputation in a very short span so can give good competition to Samsung as well,” he added.
Realme has increased its focus on offline expansion and is aiming to increase its offline touchpoints from 7000 to 35000 by 2020 calendar year-end. “Offline is about the experience, but it is not limited to premium phones,” Sheth said, adding that the company will expand the presence without providing ‘exorbitant’ trade margins to retailers.
\nRead also<\/h4><\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
<\/body>","next_sibling":[{"msid":72139279,"title":"Sprint to use Keysight's solutions to validate performance of new 5G devices","entity_type":"ARTICLE","link":"\/news\/sprint-to-use-keysights-solutions-to-validate-performance-of-new-5g-devices\/72139279","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"70273609","title":"How is India serving as a global base of manufacturing for handset makers","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-69598\/70273609.cms?width=150&height=112","link":"\/slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers\/70273609"}],"msid":72141136,"entity_type":"ARTICLE","title":"Realme to drive competition in premium segment; to launch offline exclusive phones","synopsis":"Chinese handset maker Realme has forayed into premium segment with the launch of X2Pro smartphone to take on the likes of OnePlus, Samsung and Vivo. ","titleseo":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-11-20 14:58:02","lastupd":"2019-11-20 22:38:23","breadcrumbTags":["realme","X2Pro","Smartphone","BBK Electronics","Oppo","Devices","Vivo","oneplus"],"secinfo":{"seolocation":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone"}}" data-news_link="//www.iser-br.com/news/realme-to-drive-competition-in-premium-segment-with-x2pro-phone/72141136">
<\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
<\/body>","next_sibling":[{"msid":72139279,"title":"Sprint to use Keysight's solutions to validate performance of new 5G devices","entity_type":"ARTICLE","link":"\/news\/sprint-to-use-keysights-solutions-to-validate-performance-of-new-5g-devices\/72139279","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"70273609","title":"How is India serving as a global base of manufacturing for handset makers","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-69598\/70273609.cms?width=150&height=112","link":"\/slide-shows\/how-is-india-serving-as-a-global-base-of-manufacturing-for-handset-makers\/70273609"}],"msid":72141136,"entity_type":"ARTICLE","title":"Realme to drive competition in premium segment; to launch offline exclusive phones","synopsis":"Chinese handset maker Realme has forayed into premium segment with the launch of X2Pro smartphone to take on the likes of OnePlus, Samsung and Vivo. ","titleseo":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-11-20 14:58:02","lastupd":"2019-11-20 22:38:23","breadcrumbTags":["realme","X2Pro","Smartphone","BBK Electronics","Oppo","Devices","Vivo","oneplus"],"secinfo":{"seolocation":"telecomnews\/realme-to-drive-competition-in-premium-segment-with-x2pro-phone"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2019-11-20" data-index="article_1">
新德里:中国手机制造商Realme使其进入印度的高端市场推出的X2Pro
智能手机的喜欢OnePlus、三星和苹果,现在声称扰乱段的高端手机。
它还计划推出独家离线智能手机系列在2020年第一季度,Sheth透露。的设备将专注于电池和相机。
“我们想改变的溢价部分的定义。它不是关于价格但提供经验。我们所提供的所有功能最新最快的充电芯片。我们将继续扩大投资组合。它只是一个条目,我们有更多的设备,”Madhav Sheth、印度首席执行官告诉等。
所有其他的BBK电子companies-OnePlus,相对应的人和体内——已经出现在高端市场。OnePlus在高端领域始终保持领先地位(Rs 30000以上)。这是唯一高端智能手机品牌超过050万第三季度出货量马克。
创始人费萨尔Kawoosa TechArc分析师说,Realme的高档车市场中的可接受性会比小米高溢价部分由于其连续成功地进入每一个部分。
“Realme离线也建造了一个非常令人印象深刻的声誉在很短所以可以给三星的好竞争,”他补充道。
Realme加强了对离线扩张和目标是增加其线下接触点从7000年到35000年年底到2020年日历。“线下体验,但它并不局限于高端手机,“Sheth说,并补充说,该公司将扩大存在不为零售商提供过高的贸易利润。
总的来说,印度的高端智能手机市场达到了有记录以来的最高水平与214万年本季度装运货物在第三季度的销售。段也见证了本季度创纪录的年度增长66%,按对应的数据。
“创业像Realme已经成功地为它本身在印度的投资不够积极和敏捷引入新的手机价位适中的最新规格迅速,“您正在Ram, Head-Industry情报组(IIG), CMR补充说,印度的高端智能手机市场竞争剧烈,但为经济增长提供了足够的途径。
Realme是增长最快的手机品牌在印度7月- 9月季度创下有史以来最高的出货量。这注册一个6 x的增长与去年相比,当它进入印度市场与竞争中档投资组合和侵略性的在线策略,按照对位。
“有口袋的增长可用于智能手机品牌,要求消费者提供差异化和独特的体验,无论是在规格方面,包装和整体价值主张,“公说。
Realme最近投入300卢比设置八个表面安装技术(SMT)行增加迎合节日需求的能力。现在看着进一步增加产能。
“我们正在探索的可能性从印度出口到其他市场,”Sheth说。
Realme最新的Snapdragon处理器855 +的手机基本变体是售价29999卢比,而12 GB内存和256 GB的存储变体售价为33999 Ra。设备配有50 w SuperVooc充电功能,配备了一个90 hz显示。手机还带有64 MP quad-camera设置20 x。
<\/span><\/figcaption><\/figure> NEW DELHI: Chinese handset maker Realme<\/a> has made its entry into India’s premium segment with the launch of X2Pro<\/a> smartphone<\/a> to take on the likes of OnePlus<\/a>, Samsung and Apple, and is now claiming to disrupt the segment with a slew of premium phones.
It is also planning to launch an exclusive offline smartphone series in the first quarter of 2020, Sheth revealed. The devices<\/a> will focus on battery and camera.
“We wanted to change the definition of the premium segment. It is not about pricing but giving experience. We are offering all features from the latest chipset to the fastest charging. we will keep on expanding the portfolio. It is just an entry and we have many more devices to come,” Madhav Sheth, India CEO, told ET.
All other BBK Electronics<\/a> companies—OnePlus, Oppo<\/a> and Vivo<\/a>—are already present in the premium segment. OnePlus has consistently maintained its lead in the premium segment (Rs 30,000 and above). It was the only premium smartphone brand to surpass 0.5 million shipments mark the third quarter.
Faisal Kawoosa, founder analyst at TechArc said that Realme’s acceptability in the premium segment will be higher than Xiaomi in premium segment due to its continuous success in every segment it entered.
“Realme also has built a very impressive offline reputation in a very short span so can give good competition to Samsung as well,” he added.
Realme has increased its focus on offline expansion and is aiming to increase its offline touchpoints from 7000 to 35000 by 2020 calendar year-end. “Offline is about the experience, but it is not limited to premium phones,” Sheth said, adding that the company will expand the presence without providing ‘exorbitant’ trade margins to retailers.
\nRead also<\/h4><\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
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<\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
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新德里:中国手机制造商Realme使其进入印度的高端市场推出的X2Pro
智能手机的喜欢OnePlus、三星和苹果,现在声称扰乱段的高端手机。
它还计划推出独家离线智能手机系列在2020年第一季度,Sheth透露。的设备将专注于电池和相机。
“我们想改变的溢价部分的定义。它不是关于价格但提供经验。我们所提供的所有功能最新最快的充电芯片。我们将继续扩大投资组合。它只是一个条目,我们有更多的设备,”Madhav Sheth、印度首席执行官告诉等。
所有其他的BBK电子companies-OnePlus,相对应的人和体内——已经出现在高端市场。OnePlus在高端领域始终保持领先地位(Rs 30000以上)。这是唯一高端智能手机品牌超过050万第三季度出货量马克。
创始人费萨尔Kawoosa TechArc分析师说,Realme的高档车市场中的可接受性会比小米高溢价部分由于其连续成功地进入每一个部分。
“Realme离线也建造了一个非常令人印象深刻的声誉在很短所以可以给三星的好竞争,”他补充道。
Realme加强了对离线扩张和目标是增加其线下接触点从7000年到35000年年底到2020年日历。“线下体验,但它并不局限于高端手机,“Sheth说,并补充说,该公司将扩大存在不为零售商提供过高的贸易利润。
总的来说,印度的高端智能手机市场达到了有记录以来的最高水平与214万年本季度装运货物在第三季度的销售。段也见证了本季度创纪录的年度增长66%,按对应的数据。
“创业像Realme已经成功地为它本身在印度的投资不够积极和敏捷引入新的手机价位适中的最新规格迅速,“您正在Ram, Head-Industry情报组(IIG), CMR补充说,印度的高端智能手机市场竞争剧烈,但为经济增长提供了足够的途径。
Realme是增长最快的手机品牌在印度7月- 9月季度创下有史以来最高的出货量。这注册一个6 x的增长与去年相比,当它进入印度市场与竞争中档投资组合和侵略性的在线策略,按照对位。
“有口袋的增长可用于智能手机品牌,要求消费者提供差异化和独特的体验,无论是在规格方面,包装和整体价值主张,“公说。
Realme最近投入300卢比设置八个表面安装技术(SMT)行增加迎合节日需求的能力。现在看着进一步增加产能。
“我们正在探索的可能性从印度出口到其他市场,”Sheth说。
Realme最新的Snapdragon处理器855 +的手机基本变体是售价29999卢比,而12 GB内存和256 GB的存储变体售价为33999 Ra。设备配有50 w SuperVooc充电功能,配备了一个90 hz显示。手机还带有64 MP quad-camera设置20 x。
<\/span><\/figcaption><\/figure> NEW DELHI: Chinese handset maker Realme<\/a> has made its entry into India’s premium segment with the launch of X2Pro<\/a> smartphone<\/a> to take on the likes of OnePlus<\/a>, Samsung and Apple, and is now claiming to disrupt the segment with a slew of premium phones.
It is also planning to launch an exclusive offline smartphone series in the first quarter of 2020, Sheth revealed. The devices<\/a> will focus on battery and camera.
“We wanted to change the definition of the premium segment. It is not about pricing but giving experience. We are offering all features from the latest chipset to the fastest charging. we will keep on expanding the portfolio. It is just an entry and we have many more devices to come,” Madhav Sheth, India CEO, told ET.
All other BBK Electronics<\/a> companies—OnePlus, Oppo<\/a> and Vivo<\/a>—are already present in the premium segment. OnePlus has consistently maintained its lead in the premium segment (Rs 30,000 and above). It was the only premium smartphone brand to surpass 0.5 million shipments mark the third quarter.
Faisal Kawoosa, founder analyst at TechArc said that Realme’s acceptability in the premium segment will be higher than Xiaomi in premium segment due to its continuous success in every segment it entered.
“Realme also has built a very impressive offline reputation in a very short span so can give good competition to Samsung as well,” he added.
Realme has increased its focus on offline expansion and is aiming to increase its offline touchpoints from 7000 to 35000 by 2020 calendar year-end. “Offline is about the experience, but it is not limited to premium phones,” Sheth said, adding that the company will expand the presence without providing ‘exorbitant’ trade margins to retailers.
\nRead also<\/h4><\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
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它还计划推出独家离线智能手机系列在2020年第一季度,Sheth透露。的设备将专注于电池和相机。
“我们想改变的溢价部分的定义。它不是关于价格但提供经验。我们所提供的所有功能最新最快的充电芯片。我们将继续扩大投资组合。它只是一个条目,我们有更多的设备,”Madhav Sheth、印度首席执行官告诉等。
所有其他的BBK电子companies-OnePlus,相对应的人和体内——已经出现在高端市场。OnePlus在高端领域始终保持领先地位(Rs 30000以上)。这是唯一高端智能手机品牌超过050万第三季度出货量马克。
创始人费萨尔Kawoosa TechArc分析师说,Realme的高档车市场中的可接受性会比小米高溢价部分由于其连续成功地进入每一个部分。
“Realme离线也建造了一个非常令人印象深刻的声誉在很短所以可以给三星的好竞争,”他补充道。
Realme加强了对离线扩张和目标是增加其线下接触点从7000年到35000年年底到2020年日历。“线下体验,但它并不局限于高端手机,“Sheth说,并补充说,该公司将扩大存在不为零售商提供过高的贸易利润。
总的来说,印度的高端智能手机市场达到了有记录以来的最高水平与214万年本季度装运货物在第三季度的销售。段也见证了本季度创纪录的年度增长66%,按对应的数据。
“创业像Realme已经成功地为它本身在印度的投资不够积极和敏捷引入新的手机价位适中的最新规格迅速,“您正在Ram, Head-Industry情报组(IIG), CMR补充说,印度的高端智能手机市场竞争剧烈,但为经济增长提供了足够的途径。
Realme是增长最快的手机品牌在印度7月- 9月季度创下有史以来最高的出货量。这注册一个6 x的增长与去年相比,当它进入印度市场与竞争中档投资组合和侵略性的在线策略,按照对位。
“有口袋的增长可用于智能手机品牌,要求消费者提供差异化和独特的体验,无论是在规格方面,包装和整体价值主张,“公说。
Realme最近投入300卢比设置八个表面安装技术(SMT)行增加迎合节日需求的能力。现在看着进一步增加产能。
“我们正在探索的可能性从印度出口到其他市场,”Sheth说。
Realme最新的Snapdragon处理器855 +的手机基本变体是售价29999卢比,而12 GB内存和256 GB的存储变体售价为33999 Ra。设备配有50 w SuperVooc充电功能,配备了一个90 hz显示。手机还带有64 MP quad-camera设置20 x。
It is also planning to launch an exclusive offline smartphone series in the first quarter of 2020, Sheth revealed. The devices<\/a> will focus on battery and camera.
“We wanted to change the definition of the premium segment. It is not about pricing but giving experience. We are offering all features from the latest chipset to the fastest charging. we will keep on expanding the portfolio. It is just an entry and we have many more devices to come,” Madhav Sheth, India CEO, told ET.
All other BBK Electronics<\/a> companies—OnePlus, Oppo<\/a> and Vivo<\/a>—are already present in the premium segment. OnePlus has consistently maintained its lead in the premium segment (Rs 30,000 and above). It was the only premium smartphone brand to surpass 0.5 million shipments mark the third quarter.
Faisal Kawoosa, founder analyst at TechArc said that Realme’s acceptability in the premium segment will be higher than Xiaomi in premium segment due to its continuous success in every segment it entered.
“Realme also has built a very impressive offline reputation in a very short span so can give good competition to Samsung as well,” he added.
Realme has increased its focus on offline expansion and is aiming to increase its offline touchpoints from 7000 to 35000 by 2020 calendar year-end. “Offline is about the experience, but it is not limited to premium phones,” Sheth said, adding that the company will expand the presence without providing ‘exorbitant’ trade margins to retailers.
\n
Read also<\/h4><\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
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<\/a><\/figure>Here's how Realme, OnePlus, Vivo plan to drive profitability in India<\/a><\/h5><\/div><\/a><\/figure>Realme, Oppo, Vivo may soon ditch online-exclusive launches<\/a><\/h5><\/div><\/div><\/div>\n\n
Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter with 2.14 million shipment sales in Q3. The segment also witnessed a record yearly growth of 66% this quarter, as per Counterpoint data.
“A startup like Realme has been successful in carving a niche for itself in India by being aggressive and agile enough to introduce new phones with the latest specs at affordable price points swiftly,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said, adding that the premium The smartphone segment in India is hypercompetitive but offers enough avenues for growth.
Realme was the fastest-growing handset brand in India in the July- September quarter and recorded its highest ever shipments. It registered a 6X growth as compared to last year when it entered the Indian market with its competitive mid-range portfolio and aggressive online strategy m, as per Counterpoint.
“There are pockets of growth available for smartphone brands that offer a differentiated and unique experience to the demanding consumers, whether it be in terms of specs, packaging and the overall value proposition,” Ram said.
Realme recently invested Rs 300 crore in setting up eight surface mounting technology (SMT) lines to increase the capacity to cater to the festive demand. It is now looking at further increasing the capacity.
\"We are exploring possibilities of exports from India to other markets,\" Sheth said.
Realme's latest Snapdragon 855 + processor powered phone's base variant is priced at Rs 29,999, while 12 GB RAM and 256 GB storage variant is priced at Ra 33,999. The device comes with 50W SuperVooc charging capability and is equipped with a 90Hz display. The phone also comes with 64 MP quad-camera setup with 20x soon.
\n\n
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