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\"POCO has been able to differentiate itself in the market in the last one and half years. We will continue listening to consumers to bring innovative products to them... we are working on establishing an independent legal entity in India,\" he added.
POCO had launched 'F1' in August 2018. While it is not clear how many devices<\/a> have been sold, reports suggest it had been able to capture over 3 per cent market share in 2018 in Rs 15,000-30,000 price segment. This share dropped later, given that no new devices were launched under POCO after the F1.
Manmohan said the company will leverage some resources from Xiaomi<\/a> like after-sales but that will be done through separate agreements. The company has already established a product, sales and marketing team of its own.
POCO will also introduce its next product in the Indian market next month.
\"We will launch our new phone next month. We will start online and then progress to additional channels,\" he said.
Talking about the smartphone market in the country, Manmohan said the industry is very different from 2018, when POCO was launched as a sub-brand of Xiaomi.
\"The last one and a half years have been a good training exercise. As a separate entity, we will be able to take decisions independently. There is competition, including from Xiaomi, but our focus will be on delivering premium experiences and innovation,\" he added.
Xiaomi led the smartphone shipment tally with 27.1 per cent share in the September 2019 quarter, followed by Samsung (18.9 per cent), Vivo (15.2 per cent), Realme (14.3 per cent) and Oppo (11.8 per cent), as per an industry report.
According to Counterpoint Research, POCO had 3.6 per cent share in 2018 in the Rs 15,000-30,000 price segment, which dropped to 1.1 per cent in 2019.<\/body>","next_sibling":[{"msid":73553366,"title":"Jio annual operating income may double in 2 years: CLSA","entity_type":"ARTICLE","link":"\/news\/jio-annual-operating-income-may-double-in-2-years-clsa\/73553366","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":73554182,"entity_type":"ARTICLE","title":"Recently spun off POCO to launch new device in Feb","synopsis":"POCO, which has recently been spun off from Xioami as a separate entity, is working towards becoming an independent legal entity in India.","titleseo":"telecomnews\/recently-spun-off-poco-to-launch-new-device-in-feb","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2020-01-23 18:17:57","lastupd":"2020-01-23 18:23:16","breadcrumbTags":["poco","Xiaomi","Devices","poco f1","c manmohan"],"secinfo":{"seolocation":"telecomnews\/recently-spun-off-poco-to-launch-new-device-in-feb"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-01-23" data-index="article_1">
“少已经能够区分本身在市场在过去的一年半。我们将继续倾听消费者带来创新的产品他们…我们正在建立一个独立的法律实体在印度,”他补充道。
2018年8月稍发起了F1的。虽然目前还不清楚有多少设备已售出,报告显示它已经能够捕获超过3%的市场份额在2018年Rs 15000 - 30000价格区间。这一比例下降后,鉴于没有推出新设备下略在F1。
曼莫汉表示,该公司将利用一些资源小米如售后,但将通过单独的协议。该公司已经建立了一个产品,销售和营销团队。
少还将推出下一个产品下个月在印度市场。
“我们下个月将推出我们的新电话。我们将开始在线然后进步额外的渠道,”他说。
谈论在中国智能手机市场,印度说,行业与2018年相比非常不同,当时少了小米的子品牌。
“过去一年半是一个很好的训练。作为一个独立的实体,我们将能够独立做出决定。有竞争,包括小米,但我们会关注交付保险费经验和创新,”他补充道。
小米智能手机领导装运符合27.1%的市场份额,2019年9月季度三星(18.9%),其次是Vivo (15.2%)、Realme(14.3%)和相对应的人(11.8%),每一份行业报告。
根据对比研究,少了3.6%的市场份额在2018年Rs 15000 - 30000价格区间,2019年降至1.1%。
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