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New Delhi: Recommerce marketplaces<\/a> are trying to expand beyond the smartphone category<\/a>, demand for refurbished devices<\/a> outpacing the overall market amidst high prices of new devices<\/a>. But that’s proving quite difficult as the ecosystem for laptops and wearables is still underdeveloped and has a far longer holding time. Also, consumers have qualms about hygiene in segments like earbuds<\/a>.
\"The fact remains that smartphones<\/a> are still a very large category on its own, and all of them combined, will remain minuscule compared to smartphones, as India is a mobile-first market\" said Nakul Kumar, co-founder and CMO, Cashify<\/a> which recently ventured into selling refurbished laptops, smartwatches<\/a> and smart speakers.
One reason for the slow uptake is the longer average life cycle of these products. While smartphones have a standard upgrade cycle of one year, for laptops and other categories, it still remains three to five years. As a result, the addressable market will always remain smaller as compared to smartphones, Kumar said.
Even earbuds are turning out to be a difficult product to refurbish, even as the addressable market remains large as a result of them being accessories to smartphones<\/a>, and often misplaced or damaged.
\"It has more to do with hygiene. People need to be comfortable with using earbuds that have been used by someone else,\" Kumar said.
The company, which recently closed a series E funding of $90 million, however, sees a lot of scope in refurbished smartwatches. But the issue is that demand is only for smartwatches from Samsung and Apple, which are high-end, even as there are a dozen more homegrown players selling smartwatches.
As a result, the base for supplies is low. Kumar though remains hopeful as more and more brands realise the potential of refurbished smartwatches.
However, ever since the pandemic began, a bunch of startups have sprung up to cater to a growing demand for cheap laptops.
Two-year-old Gurugram based Lappyy is a marketplace dedicated to refurbished laptops, which 26-year-old Deepak Thakur started after seeing the demand surge with the start of online classes and work from home.
Thakur said the startup has shipped 200 refurbished laptops to consumers in the past six months, with most consumers preferring to buy entry-level laptops running on third or fourth-generation Intel Core i3 or Core i5 processors. The company had around 8-13% margin on each unit sold.
\"When the pandemic began, no one was ready to invest Rs 50-60,000 in a new laptop<\/a>, and the work requirements are similar for people using a Rs 50,000 laptop and Rs 20,000 laptop. It's just data entry and presentations. So, consumers preferred to go for the refurbished laptops.\"
Thakur said the demand for refurbished laptops only exists for price-points under Rs 30,000 which is underserved by the laptop OEMs.
Cashify too has a few old MacBook models on their marketplace for under Rs 30,000.
Lappyy, however, acquires refurbished laptops from other countries like Dubai and South Africa. These refurbished laptops are first bought by government-registered recyclers, who in turn sell the lot to refurbishing companies like Lappyy.
\"There are markets in Dubai and South Africa where corporates and people dump their old laptops in large quantities. And there are categories of laptops based on their condition. D-grade laptops have only the motherboard working, while in A-grade laptops, mostly everything works except for a few parts that need replacing.\"
Acquiring second hand laptops in India, however, is difficult for the startup since it would require technicians to check every unit that's being put up for sale. As a result, it is easier to just import refurbished laptops from abroad.
The company only acquires the cream of the lot, which they then sell as is to both consumers and enterprises, by adding a one-year product warranty and six-month parts warranty on the product. Both segments, according to Thakur, are growing fast even as things start to open up in the economy.
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新德里消息:Recommerce市场努力扩大超出了吗智能手机的分类需求,翻新设备高于整体市场在价格高企的新设备。但事实证明这是非常困难的生态系统笔记本电脑和衣物仍不发达,有很长时间占用时间。此外,消费者顾虑卫生等领域耳塞。
“事实是,智能手机自己仍然是一个很大的范畴,和所有的这些加起来,仍将是微不足道的智能手机相比,印度是一个尝试市场”Nakul Kumar说,联合创始人兼首席营销官,Cashify最近冒险进入销售翻新笔记本电脑,smartwatches和聪明的人。
吸收缓慢的一个原因是这些产品的平均生命周期越长。虽然智能手机有一个标准的升级周期一年,对于笔记本电脑和其他类别,它仍然是三至五年。因此,潜在市场将永远是更小的智能手机相比,Kumar说。
甚至耳塞都将是一个很难翻新的产品,即使潜在市场仍然是大的智能手机配件,经常放错地方或者损坏。
“这更多的与卫生。人们需要舒适使用耳塞已经被别人使用,”Kumar说。
该公司最近关闭一系列E资金为9000万美元,然而,看到了许多在翻新smartwatches范围。但问题是,需求只是smartwatches从三星和苹果,高端,即使有十几个销售smartwatches本土球员。
因此,供应的基础很低。Kumar虽然仍希望随着越来越多的品牌意识到翻新smartwatches的潜力。
然而,自从大流行开始,很多创业公司如雨后春笋般涌现迎合廉价笔记本电脑的日益增长的需求。
两岁的基于Gurugram Lappyy是一个市场,致力于翻新笔记本电脑,26岁的迪帕克Thakur开始在看到需求激增和在线课程的开始在家工作。
Thakur说启动已经出货200翻新笔记本电脑消费者在过去的六个月中,大多数消费者更愿意购买入门级笔记本电脑上运行的第三或第四代英特尔酷睿i3 Core i5处理器。公司在8 - 13%保证金每个单元出售。
“大流行开始时,没有人准备Rs 50 - 60000的新投资笔记本电脑和工作需求相似的人使用Rs 50000笔记本电脑和Rs 20000台笔记本电脑。这只是数据输入和演示。所以,消费者更愿意去翻新笔记本电脑。”
Thakur说翻新笔记本电脑的需求只存在点在Rs 30000缺医少药的笔记本电脑厂商。
Cashify也有几个老MacBook模型在Rs 30000的市场。
然而,Lappyy获得翻新笔记本电脑从迪拜和南非等其他国家。government-registered最先购买到这些翻新笔记本电脑回收,他反过来出售翻新Lappyy等公司。
“有市场在迪拜和南非企业和人们大量抛售他们的旧笔记本电脑。有类别的笔记本电脑根据他们的条件。d级笔记本电脑只有主板工作,在a级笔记本电脑,主要是一切工作除了几部分需要更换。”
收购二手笔记本电脑在印度,但是,很难启动,因为它需要技术人员检查每单位被拍卖。因此,它更容易从国外进口翻新的笔记本电脑。
公司只有获得很多的奶油,然后他们是卖给消费者和企业,通过添加产品一年保修,保修6个月部分产品。两段,根据Thakur,快速增长,即使事情开始经济开放。
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