\"\"KOLKATA: Anil Ambani-headed Reliance Communications<\/a> has unveiled, what it calls, a disruptive data plan which promises data usage at a monthly rental of Rs 999 with no download quantity caps whatsoever, a move which comes barely 24 hours after Bharti Airtel<\/a> said it would offer 4G services at or below 3G rates.
\n
\nThe back-to-back moves could mark the beginning of a bruising data tariff war as telcos move to garner as many higherpaying data subscribers as they can in the run-up to Mukesh Ambani-owned Reliance Jio Infocomm’s expected 4G services launch next year. The Sunil Mittal-founded Bharti Airtel, India’s No. 1 carrier, had said on Wednesday it would offer 10 GBs of data on 4G at Rs 999, which is 33% cheaper than its 10 GB data variant on 3G, priced at Rs 1,499.
\n
RCom’s unlimited data offer, launched on Thursday, directly takes on rival CDMA operator
Sistema Shyam Teleservices<\/a>’ identical Rs 999 data plan, which has 40GB and 20GB limits for postpaid and prepaid customers, respectively.
\n
\nGurdeep Singh, chief executive (consumer business) at RCom, told ET that the move is aimed at grabbing potential data customers from rival networks who are “dissatisfied with their current data speeds or the quality of indoor coverage”.
\n
\n\"\" The company’s unlimited data plan at unbridled data speeds up to 14.7 Mbps would initially go live in Chennai, Bengaluru, Hyderabad and Pune and eventually be extended to other key cities including Delhi and Mumbai.
\n
\nSingh stressed that the plan “was truly unlimited”, in that, a customer opting for it could safely go ahead and download, say, “100 GBs for Rs 999 without fear of a bill shock at the end of the month”.
\n
\nThe offer “was not a promotional offer in disguise to grab data customers in key markets. We are here for the long haul and plan to extend this offer nationally in all key markets,” he added. RCom will be in direct competition in Bengaluru and Pune where Bharti Airtel operates 4G services, while it would be sparring with the Indian unit of Russia’s Sistema JSFC in Chennai and Bengaluru.
\n
Till the time of filing report,
Vodafone India<\/a>, Idea Cellular and Sistema Shyam declined to reply to ET’s queries on whether they would also slash 3G data rates or go unlimited.
\n
\nLately, India’s top mobile operators have been cherry-picking lucrative data customers amid surging demand for data services and also in anticipation of fierce competition on the 4G front from Jio which is widely expected to launch its own 4G services by March next year. Higher margin data services are expected to drive revenue growth at India’s mobile phone operators in the coming years.
\n
\nAt the end of September, non-voice revenue, including from data, made up over 24% of RCom’s telecom revenue, and over 20% of Bharti Airtel’s mobile services revenue. Both Bharti Airtel and RCom had over 15 million 3G customers as on September 30.
\n
\nIndustry experts, however, are sceptical about RCom’s offer, arguing that it is “technically impossible” to offer unlimited data downloads at the promised speeds over a long term to a large customer base as it would choke up the network and disrupt mobile coverage.
\n
\n“Since a data pipe’s capacity is finite, a large group of customers collectively opting for such an unlimited offer are bound to experience a serious loss of speed at some point, especially since DoT allows operators to downgrade data download speeds as part of its fair usage and trade policy once a customer is seen to be abusing a data plan,” a top executive of one of India’s biggest telcos told ET on condition of anonymity.\n\n<\/body>","next_sibling":[{"msid":45291910,"title":"Idea Cellular lets rivals Bharti Airtel, Vodafone use its airwaves up to January 15","entity_type":"ARTICLE","link":"\/news\/idea-cellular-lets-rivals-bharti-airtel-vodafone-use-its-airwaves-up-to-january-15\/45291910","category_name":null,"category_name_seo":false}],"related_content":[],"msid":45303534,"entity_type":"ARTICLE","title":"Reliance Communications, Bharti Airtel mark the beginning of data tariff war","synopsis":"Anil Ambani-led telco unveils data plan with no cap on download a day after Bharti said it would offer 4G services at or below 3G rates.","titleseo":"reliance-communications-bharti-airtel-mark-the-beginning-of-data-tariff-war","status":"ACTIVE","authors":[{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=250&height=250&imgsize=33990","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-11-28 09:48:19","lastupd":"2014-11-28 12:01:05","breadcrumbTags":["3G\/4G","Bharti Airtel","Reliance communications","Sistema Shyam Teleservices","Vodafone India","Bharti Airtel India"],"secinfo":{"seolocation":"reliance-communications-bharti-airtel-mark-the-beginning-of-data-tariff-war"}}" data-authors="[" kalyan parbat"]" data-category-name="" data-category_id="" data-date="2014-11-28" data-index="article_1">

    Reliance Communications, Bharti Airtel马克数据关税战争的开始

    Anil Ambani-led电信揭示数据计划没有上限下载一天后Bharti表示,它将提供4 g服务达到或者低于3 g。

    Kalyan尔巴特
    • 2014年11月28日更新是中午的12点
    加尔各答:Anil Ambani-headed信实电信已经公布了,所谓的,破坏性的数据计划,承诺在每月租金数据使用Rs 999没有任何下载数量上限,此举来了后几乎24小时吗Bharti Airtel表示,它将提供4 g服务达到或者低于3 g。

    背靠背的举措可能标志着开始的数据关税战争随着电信公司获得尽可能许多higherpaying数据用户在备战穆克什Ambani-owned依赖Jio Infocomm预计明年推出4 g服务。的苏尼尔Mittal-founded Bharti Airtel,印度的1号航母,周三表示,它将提供10 GB的数据在4 g 999卢比,这是比它便宜33% 10 GB数据变异3 g,售价为1499卢比。

    信实电信提供的无限数据,周四推出,直接竞争对手CDMA运营商Sistema Shyam电信业务相同的Rs 999数据计划,40 gb和20 gb限制和邮资已付的预付客户,分别。

    首席执行官Gurdeep辛格(消费者业务),RCom告诉ET,此举旨在抓住潜在客户数据从竞争对手网络那些“不满意他们目前的数据传输速度或室内覆盖的质量”。

    公司的无限数据计划的数据加速14.7 Mbps最初会住在钦奈,班加罗尔,海德拉巴和浦那和最终被延伸到其他主要城市包括德里和孟买。

    辛格强调说,该计划“真的是无限的”,在这一点上,客户选择它可以安全地继续下载,说,“100 GBs Rs 999而不用担心法案冲击在本月底。

    提供“不是促销提供伪装抓住关键市场客户的数据。我们在这里长期的和计划来扩展这个提议在所有主要市场在全国范围内,”他补充说。信实电信将在直接竞争在班加罗尔和浦那Bharti Airtel运作4 g服务,虽然它将与俄罗斯的印度单位Sistema JSFC在钦奈和班加罗尔。

    直到提交报告的时间,沃达丰印度,细胞和Sistema Shyam拒绝回答等的查询他们是否也会削减3 g数据率或无限。

    最近,印度最大的移动运营商已经挑选有利可图的客户数据对数据服务的需求也在急剧上涨的预期从Jio 4 g上的激烈竞争,人们普遍预计明年3月推出自己的4 g服务。预计利润率较高的数据服务来推动收入增长在未来几年印度移动电话运营商。

    在9月底,非语音收入,包括从数据,由信实电信的电信收入的24%以上,和Bharti Airtel的移动服务收入的20%以上。Bharti Airtel和信实电信3 g用户超过了1500万9月30日。

    不过,业内专家对信实电信的提议持怀疑态度,认为它是“技术上不可能“在承诺提供无限制的数据下载速度长期向大量客户,因为它会阻塞网络,破坏移动电话覆盖范围。

    “由于一个数据管道的能力是有限的,一大群客户集体选择这样一个无限提供一定会经历一个严重的损失的速度在某种程度上,尤其是点允许运营商下调数据下载速度作为公平用法和贸易政策的一部分,一旦一个客户被认为是滥用数据计划,”印度最大的电信公司之一的一位高管告诉ET在匿名的情况下。
    • 发布于2014年11月28日09:48点坚持
    是第一个发表评论。
    现在评论

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    \"\"KOLKATA: Anil Ambani-headed Reliance Communications<\/a> has unveiled, what it calls, a disruptive data plan which promises data usage at a monthly rental of Rs 999 with no download quantity caps whatsoever, a move which comes barely 24 hours after Bharti Airtel<\/a> said it would offer 4G services at or below 3G rates.
    \n
    \nThe back-to-back moves could mark the beginning of a bruising data tariff war as telcos move to garner as many higherpaying data subscribers as they can in the run-up to Mukesh Ambani-owned Reliance Jio Infocomm’s expected 4G services launch next year. The Sunil Mittal-founded Bharti Airtel, India’s No. 1 carrier, had said on Wednesday it would offer 10 GBs of data on 4G at Rs 999, which is 33% cheaper than its 10 GB data variant on 3G, priced at Rs 1,499.
    \n
    RCom’s unlimited data offer, launched on Thursday, directly takes on rival CDMA operator
    Sistema Shyam Teleservices<\/a>’ identical Rs 999 data plan, which has 40GB and 20GB limits for postpaid and prepaid customers, respectively.
    \n
    \nGurdeep Singh, chief executive (consumer business) at RCom, told ET that the move is aimed at grabbing potential data customers from rival networks who are “dissatisfied with their current data speeds or the quality of indoor coverage”.
    \n
    \n\"\" The company’s unlimited data plan at unbridled data speeds up to 14.7 Mbps would initially go live in Chennai, Bengaluru, Hyderabad and Pune and eventually be extended to other key cities including Delhi and Mumbai.
    \n
    \nSingh stressed that the plan “was truly unlimited”, in that, a customer opting for it could safely go ahead and download, say, “100 GBs for Rs 999 without fear of a bill shock at the end of the month”.
    \n
    \nThe offer “was not a promotional offer in disguise to grab data customers in key markets. We are here for the long haul and plan to extend this offer nationally in all key markets,” he added. RCom will be in direct competition in Bengaluru and Pune where Bharti Airtel operates 4G services, while it would be sparring with the Indian unit of Russia’s Sistema JSFC in Chennai and Bengaluru.
    \n
    Till the time of filing report,
    Vodafone India<\/a>, Idea Cellular and Sistema Shyam declined to reply to ET’s queries on whether they would also slash 3G data rates or go unlimited.
    \n
    \nLately, India’s top mobile operators have been cherry-picking lucrative data customers amid surging demand for data services and also in anticipation of fierce competition on the 4G front from Jio which is widely expected to launch its own 4G services by March next year. Higher margin data services are expected to drive revenue growth at India’s mobile phone operators in the coming years.
    \n
    \nAt the end of September, non-voice revenue, including from data, made up over 24% of RCom’s telecom revenue, and over 20% of Bharti Airtel’s mobile services revenue. Both Bharti Airtel and RCom had over 15 million 3G customers as on September 30.
    \n
    \nIndustry experts, however, are sceptical about RCom’s offer, arguing that it is “technically impossible” to offer unlimited data downloads at the promised speeds over a long term to a large customer base as it would choke up the network and disrupt mobile coverage.
    \n
    \n“Since a data pipe’s capacity is finite, a large group of customers collectively opting for such an unlimited offer are bound to experience a serious loss of speed at some point, especially since DoT allows operators to downgrade data download speeds as part of its fair usage and trade policy once a customer is seen to be abusing a data plan,” a top executive of one of India’s biggest telcos told ET on condition of anonymity.\n\n<\/body>","next_sibling":[{"msid":45291910,"title":"Idea Cellular lets rivals Bharti Airtel, Vodafone use its airwaves up to January 15","entity_type":"ARTICLE","link":"\/news\/idea-cellular-lets-rivals-bharti-airtel-vodafone-use-its-airwaves-up-to-january-15\/45291910","category_name":null,"category_name_seo":false}],"related_content":[],"msid":45303534,"entity_type":"ARTICLE","title":"Reliance Communications, Bharti Airtel mark the beginning of data tariff war","synopsis":"Anil Ambani-led telco unveils data plan with no cap on download a day after Bharti said it would offer 4G services at or below 3G rates.","titleseo":"reliance-communications-bharti-airtel-mark-the-beginning-of-data-tariff-war","status":"ACTIVE","authors":[{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=250&height=250&imgsize=33990","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-11-28 09:48:19","lastupd":"2014-11-28 12:01:05","breadcrumbTags":["3G\/4G","Bharti Airtel","Reliance communications","Sistema Shyam Teleservices","Vodafone India","Bharti Airtel India"],"secinfo":{"seolocation":"reliance-communications-bharti-airtel-mark-the-beginning-of-data-tariff-war"}}" data-news_link="//www.iser-br.com/news/reliance-communications-bharti-airtel-mark-the-beginning-of-data-tariff-war/45303534">