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伯恩斯坦:到2025年，facebook可以打开2万亿美元的数字市场

根据经纪公司伯恩斯坦(Bernstein)的一份报告，到2025年，信实工业(Reliance Industries)和Facebook可以共同开启印度的数字生态系统，整体潜在市场规模将达到2万亿美元。

伯恩斯坦:到2025年，facebook可以打开2万亿美元的数字市场
新德里消息:依赖产业和脸谱网根据经纪公司的一份报告，到2025年，印度的数字生态系统的整体潜在市场将达到2万亿美元伯恩斯坦．

Bernstein说:“RIL和FB正在建立一个生态系统(约10项关键服务)，每个都足够大(总可用市场超过50亿美元)，为消费者提供重要的离散服务。”“该平台的核心服务是零售/商业(1.3万亿美元)、支付(7000亿美元)、内容/广告/其他(700亿美元)，到2025年，整体潜在市场规模将超过2万亿美元。”

伯恩斯坦表示，印度拥有第二大互联网用户(6亿+)，增长最快的电子商务(30%+复合年增长率)，第二大智能手机用户(7亿+)和深度支付网络(每月15亿笔交易)。“平台方法可以解锁数字生态系统。”

电子商务/零售
根据该报告，到2025年，电子商务在整个零售业中的份额预计将从4%增加到10%，因为该行业将继续加速，2018-25年的复合年增长率约为30%+。该券商补充称，信实零售在食品杂货领域的领导地位，进入电子商务(JioMart)，而强大的供应链将使公司处于领导地位。

该公司表示:“我们预计JioMart最终将成为一个综合商务平台，并包括其他类别——电子产品、时尚和服装。”

读也

Facebook收购信实(Reliance)将如何颠覆价值1万亿美元的数字领域

Reliance Jio-Facebook申请CCI批准

Reliance Jio提供免费一年Disney+ Hotstar VIP订阅服务

Reliance Jio将为JioFIber用户提供一年的亚马逊Prime视频订阅服务

支付
伯恩斯坦说,WhatsApp业务将允许商家使用WhatsApp支付登录，同时它可能成为一个捆绑商业解决方案、支付/金融科技和媒体/内容的“超级应用”。

到2025年，UPI在数字支付中的整体份额预计将增加到50-55%，而银行卡将占40-45%。报告称:“随着信实的新商业战略，基拉纳商店正在采用mPoS，以促进跨渠道的交易。”

广告/奥特
数字广告支出约为15亿美元，预计将强劲增长32%。“Jio共享多个OTT应用程序，如JioCinemas(用于视频)和JioSaavn(用于音乐)，普及率正在提高。预计2025年OTT市场收入将达到60亿美元。”


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Mukesh Ambani owned Reliance Jio unveiled its Fiber to the home (FTTH) internet offering JioFiber on September 5 entering the wired telecom segment for the first time after it disrupted the wireless market with Jio almost four years ago.<\/p>","title":"What is JioFiber?","titleseo":"what-is-jiofiber","slideseolocationalt":"slide-shows\/everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/what-is-jiofiber","prominentcolor":"","imgtype":"21"},"slideshows":[{"msid":"71312124","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"71312809","secname":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","secnameseo":"everything-you-wanted-to-know-about-reliance-jio-s-fibre-broadband-service-jiofiber","msname":"What is JioFiber?","artdate":1569498612,"caption":"","msnameseo":"what-is-jiofiber","secmsname":"Everything you wanted to know about Reliance Jio's fibre broadband service - JioFiber","secmsnameseo":"everything-you-wanted-to-know-about-reliance-jio-s-fibre-broadband-service-jiofiber","seolocationalt":"everything-you-wanted-to-know-about-reliance-jios-fibre-broadband-service-jiofiber\/what-is-jiofiber"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/reliance-facebook-can-unlock-2-trillion-digital-market-by-2025-bernstein\/76301692","content":"
\"Reliance-Facebook<\/figure>New Delhi: Reliance<\/a> Industries and Facebook<\/a> can together unlock India\u2019s digital ecosystem with an overall potential addressable market of $2 trillion by 2025, according to a report by brokerage firm Bernstein<\/a>.

\u201cRIL & FB are building an ecosystem (~10 key services) each big enough ($5 billion + Total Available Market) to provide important and discrete services to the consumer,\u201d Bernstein said. \u201cThe core services of the platform are retail\/commerce ($1.3 trillion), payments ($700 billion), content \/ advertising \/others ($70 billion) with an overall potential addressable market of $2 trillion + by 2025.\u201d

Bernstein says India has the second largest internet users (600 million +), fastest growing ecommerce (30%+ CAGR), second largest smartphone users (700 million +) and a deep payments network (1.5 billion transactions\/ month). \u201cA platform approach can unlock the digital ecosystem.\u201d

<\/div><\/div>E-Commerce\/Retail<\/strong>
According to the report, the share of eCommerce in overall retail is expected to increase from 4% to 10% by 2025 as the sector continues to accelerate with ~30%+ CAGR over 2018-25. The brokerage added that Reliance Retail<\/a>'s leadership on grocery, entry into eCommerce (JioMart<\/a>), and a strong supply chain will enable a leadership position.

\u201cEventually we expect JioMart to be an integrated commerce platform and include other categories - electronics, fashion and apparel,\u201d it said.

Read also<\/h3>
<\/a><\/div>

How Facebook\u2019s Reliance deal upends a $1 trillion digital arena<\/h4><\/a><\/div>
<\/a><\/div>

Reliance Jio-Facebook file for CCI approval<\/h4><\/a><\/div>
<\/a><\/div>

Reliance Jio offers free one-year Disney+ Hotstar VIP subscription<\/h4><\/a><\/div>
<\/a><\/div>

Reliance Jio to offer one-year Amazon Prime Video subscription to JioFIber users<\/h4><\/a><\/div><\/div>
Payments<\/strong>
Bernstein says WhatsApp Business<\/a> will enable merchant onboarding with WhatsApp pay to enable payments while it could become a 'Super App' that bundles commerce solutions, payments\/Fintech and media\/content.

Overall share of UPI is expected to increase to 50-55% of digital payments by 2025, while cards would be 40-45%. \u201cWith Reliance's New Commerce strategy, kirana stores are adopting a mPoS to facilitate transactions across channels,\u201d the report said.

<\/div><\/div>Advertising\/OTT<\/strong>
Digital advertising spend is ~US$1.5 billion, expected to grow at a robust 32%. \u201cJio shares multiple OTT apps such as JioCinemas (for videos), JioSaavn (for music) and the penetration is picking up. OTT market revenues are expected to reach US$6 billion in 2025.\u201d

<\/div><\/div>
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