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Electronics vendors JD.Com Inc and Suning are currently selling the iPhone 14 Pro basic model for 7,199 yuan ($1,062), checks of JD.com's app and Suning's website showed. That is 800 yuan cheaper than the standard price on Apple<\/a>'s official China website.
A number of other authorised Apple third party sellers are offering similar discounts on the iPhone 14 pro and Pro Max<\/a>, Reuters checks of promotions on social media showed.
Apple did not immediately respond to a request for comment.
Apple will occasionally allow partner vendors in China to offer discounts on its phones to spur demand.
\"The return of price cut even for the best-selling iPhone 14 models is not a good sign for demand,\" Jeffries analyst Edison Lee wrote in a note to clients, adding that several Android<\/a> brands have also cut prices.
China's smartphone sales in 2022 clocked in at 286 million, the lowest level in a decade, with sales in the fourth-quarter sliding 14% due to poor demand, according to research firm Canalys.
Apple sales tumbled 24% in the quarter, Canalys said, in part due to an early release of the iPhone 14 series and in part due to supply chain issues caused by worker unrest at contract manufacturer Foxconn<\/a>.
The China Securities Journal first reported the price cuts on Sunday.
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零售商提供折扣在高端iphone在中国
电子产品厂商JD。Com . n:行情)和苏宁目前销售iPhone 14职业基本模型为7199元(1062美元),检查JD.com的应用和苏宁的网站显示。比标准价格便宜800元在中国苹果的官方网站。
电子产品厂商JD。Com . n:行情)和苏宁目前销售iPhone 14职业基本模型为7199元(1062美元),检查JD.com的应用和苏宁的网站显示。这是比标准价格便宜800元苹果中国官方网站。
其他一些苹果授权第三方卖家提供类似iPhone 14 pro和折扣箴马克斯路透对社交媒体的检查促销活动显示。
苹果没有立即回应记者的置评请求。
苹果在中国偶尔会让合作伙伴供应商,将在自己的手机上提供折扣来刺激需求。
“降价的回报甚至对最畅销的iPhone 14需求模型并不是一个好的迹象,”爱迪生Jeffries分析师Lee)在给客户的报告中写道,并补充说几个安卓品牌也降低价格。
中国2022年的智能手机销量达到2.86亿,十年来的最低水平,在第四季度销售额下滑14%由于需求不佳,据研究公司Canalys的数据。
苹果当季销售下跌24%,Canalys说,部分原因在于早期版本的iPhone 14系列,部分由于供应链问题引起的劳资纠纷的合同制造商富士康。
《中国证券报》首先报道周日降价。
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