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Jerusalem: Three young Israelis formerly serving in military cyber units have figured out how to locate your digital footprint<\/a> - and give you the tools to delete it.
The company Mine<\/a>, co-founded by Gal Ringel, Gal Golan and Kobi Nissan, says it uses artificial intelligence to show users where their information is being stored - like whether an online shoe store kept your data after a sneaker purchase three years ago.
Ringel said Mine's technology has already been used by one million people worldwide, with over 10 million \"right to be forgotten<\/a>\" requests sent to companies using the firm's platform.
Mine launched after the European Union's General Data Protection Regulation<\/a> (GDPR)-now an international reference point - set out key rights for users, including the deletion of personal data that was shared with a site for a limited purpose.
The company's AI technology scans the subject lines of users' emails and flags where data is being stored.
Individuals can then decide which information they want deleted and use Mine's email template to execute their right to be forgotten.
It means they can delete their digital footprint \"with a click of a button\", Ringel said.
\"We're not telling people to not use Facebook or Google. We say: go ahead, enjoy, use whatever you want,\" he said.
\"But as you enjoy using the internet<\/a>, we'll show you who knows what about you, what they know about you... what is the risk\" and how to remove it, he added.
'Challenging' - Last year, hackers broke into the database of Atraf, an Israeli LGBTQ dating website, using the personal information there for extortion.
The year before, Shirbit, a major insurance company, was hacked and troves of data stolen.
Despite those and smaller breaches, Naama Matarasso Karpel from advocacy group Privacy<\/a> Israel said the public was relatively indifferent.
She also criticised Israel's privacy legislation as inadequate for tackling today's online challenges.
\"Privacy is a bit like health or air - we don't really feel the need for it until we really see how much we lack it,\" she said.
While public awareness on privacy rights has been slow on the uptake, she said many corporations were realising that better privacy practices made for good business.
\"Nobody wants to be caught off-guard,\" Matarasso Karpel said.
Companies are starting to see privacy \"as a value that has to be maintained in order to establish trust with customers\", she added.
Mine's co-founder Ringel said companies had contacted his firm for help with the \"challenging and cumbersome\" process of locating and removing information, in line with the right to be forgotten.
\"We help companies to automate that process without any human involvement,\" he said, reducing their efforts and costs.
But lawyer Omer Tene, co-founder of the Israel Tech Policy Institute, cautioned that deleting specific individual requests was \"a complicated technical exercise\".
Some companies and organisations cannot legally delete information like blockchains or records of financial interactions needed for tax purposes.
Even information that can be deleted is often kept in varying degrees of identifiability, Tene said.
\"All of this nuance makes it difficult to deliver on a promise from both the consumer side and the corporate side, to enable deletion by pressing a button,\" Tene warned.
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“被遗忘的权利”:以色列公司承诺清除数字足迹
共同创立的公司我加Ringel,加戈兰高地和科比·日产说,它使用人工智能显示用户的信息被存储,比如网上鞋店保存您的数据后三年前购买运动鞋。
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耶路撒冷:三个年轻的以色列人从前在军事网络部队服役已找出如何找到你数字足迹,给你一个工具来删除它。
该公司我的由加Ringel共同创立,加戈兰高地和科比·日产说,它使用人工智能显示用户的信息被存储,比如网上鞋店保存您的数据在三年前购买运动鞋。
Ringel说我的技术已经被全球一百万人,超过1000万”正确的被遗忘“请求发送到公司利用公司的平台。
我之后欧盟推出一般数据保护规定(GDPR) -现在国际参考点-关键用户权利,包括个人数据的删除共享有限目的的网站。
公司的人工智能技术扫描用户的电子邮件的主题行和旗帜,数据被存储。
个人可以决定他们想要的信息删除,使用我的电子邮件模板来执行他们的权利被遗忘。
这意味着他们可以删除他们的数字足迹”的点击一个按钮”,Ringel说。
“我们并不是告诉人们不使用Facebook和谷歌。我们说:去吧,享受,使用任何你想要的,”他说。
“但是当你享受使用互联网,我们将向你展示谁知道关于你,他们知道你…什么是风险”以及如何删除它,他补充说。
“挑战”——去年,黑客闯入Atraf的数据库,一个以色列”交友网站,使用个人信息敲诈勒索。
Shirbit前一年,一个主要的保险公司,被黑客攻陷,搜集的数据被盗。
尽管这些小漏洞,由马塔拉索来到我们Karpel游说团体隐私以色列说,公众比较冷漠。
她还批评以色列的隐私立法不足应对今天的在线挑战。
“隐私有点像健康或空气——我们真的不觉得需要它,直到我们真正看到多少我们缺少它,”她说。
在公众意识隐私权缓慢吸收,她说许多公司意识到更好的隐私实践良好的商业。
“没有人想被打了个措手不及,”马塔拉索来到我们Karpel说。
公司开始看到隐私”的值必须是为了维护与客户建立信任”,她补充道。
我的联合创始人Ringel说公司已经联系了他的公司帮助“挑战和麻烦”定位和删除信息的过程,符合被遗忘。
“我们帮助企业自动化这个过程没有任何人类的参与,”他说,减少他们的努力和成本。
但律师俄梅珥愤怒,以色列科技政策研究所的创始人之一警告称,删除特定的单个请求是“一个复杂的技术锻炼”。
一些公司和组织不能合法删除信息,如blockchains或记录的金融税收目的所需的交互。
甚至可以删除的信息往往是在不同程度的可识别性,悲哀。
"所有这些细微差别很难兑现承诺的消费者和企业,使删除按下一个按钮,“伤心警告说。
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