The company in a statement at the Mobile World Congress 2023<\/a> Barcelona (MWC23<\/a>) said that TruSense Identity Limited<\/a> will function as a separate business unit under Route Mobile UK with its own products management and engineering development teams.
David Vigar<\/a> has been appointed as Executive Vice President (Digital Identity) to spearhead the business globally. He will report to the Managing Director & Group CEO, Rajdipkumar Gupta<\/a>.
“Digital identity is a very critical asset in our lives today. Enterprises have to be ready to thwart identity theft in real-time to prevent loss of revenue. At the same time, ensuring that customers do not fall prey to frauds and be inconvenienced with another layer of security through their online journey is also important,” said Gupta.
The proliferation of connected devices accelerated digital transformation and the availability of inexpensive data has led to a proportionate increase in risks related to identity theft, forgery, SIM swap, phishing, SMishing and online fraud, the company said. Activities like online transactions, onboarding activities, and KYC document verification require a secure platform that ensures that the end-user is not an impersonator.
Digital identity, authentication and fraud detection as a service is relevant to several industry sectors—such as financial services, e-commerce, retail, and healthcare—that rely on peer-to-peer mobile payments, online banking, digital wallets, and online registrations.
TruSense is built on an identity and security framework that leverages artificial intelligence\/machine learning (AI\/ML) for real-time risk assessment while ensuring a safe frictionless authentication without OTP and facilitating seamless identity verification against authorized third-party data.
“The challenges enterprises face in understanding who is trying to access their goods or services online are enormous. TruSense Identity Limited has been established to help enterprises welcome customers through the digital door in a safe and frictionless manner continuing the CPaaS mission to make communication accessible to all,” said Vigar.
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