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New Delhi: Rural population is now driving Internet growth<\/a> in India as urban India appears to have hit a plateau, a new report showed on Thursday.
There are 692 million active Internet users in India<\/a>, and much of the growth continues to be driven by rural India<\/a> (351 million users with 37 per cent).
The urban centres now have 341 million users with 69 per cent penetration, according to the report by the Internet<\/a> and Mobile Association of India (IAMAI<\/a>) and data and analytics company Kantar<\/a>.
However, around 762 million Indians have not adopted the Internet yet, out of which 63 per cent are rural Indians.
\"Difficulty to understand the Internet\" continues to be the primary deterrent along with lack of awareness, especially in rural India, the report mentioned.
According to it, nearly 346 million Indians are engaged in actual online transactions<\/a> such as e-commerce and digital payments<\/a>, a number which is greater than the total US population estimated at 331 million.
The global pandemic witnessed a record 51 per cent increase in digital transactions in just two years from 230 million in 2019 in India.
\"In terms of gender break-up, there are more male internet users in India than female users, with almost similar gender ratios across both urban and rural users,\" the findings showed.
In terms of user cases, entertainment, communications and social media are the top three activities engaged in by internet users across the country.
The penetration of OTT services in rural India is at par with that in urban India, however, the penetration of other digital services such as online gaming, digital commerce and digital payments is still skewed in favour of urban users.
\"This reflects a large head room for growth of such services among the rural population,\" said the report.
In terms of states, Goa has the maximum Internet penetration while Bihar has the lowest.
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新德里:农村人口现在开车互联网的增长在印度,印度城市似乎已经触及高原,一个新的报告显示,周四。
有6.92亿在印度活跃互联网用户,大部分的增长仍然是由印度农村(3.51亿用户)为37%。
现在的城市中心有3.41亿用户普及率为69%,据报告互联网印度和移动协会(IAMAI)和数据和分析公司坎塔尔。
然而,大约7.62亿印第安人还没有通过互联网,其中63%是印度农村。
“难以明白互联网”仍然是主要的威慑和缺乏认识,特别是在印度农村,报告提到。
根据它,近3.46亿印度人从事实际在线交易如电子商务和电子支付,数量大于美国人口总量估计为3.31亿。
全球大流行目睹了创纪录的数字增加51%交易在两年内在印度从2.3亿年的2019。
“性别分拆,有网民在印度男性多于女性用户,几乎类似的性别比率在城乡用户,“研究结果显示。
用户的情况下,娱乐、通讯和社交媒体三大活动在全国从事互联网用户。
奥特服务在印度农村的渗透是在印度城市的水平,然而,其他数字服务的普及率如网络游戏、电子商务和电子支付仍然是城市用户的倾斜支持。
“这反映了一个大型的头这样的服务在农村人口的增长空间,”报告说。
州,果阿最大的互联网普及率而比哈尔邦最低。
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