He brings over 24 years of elaborate experience in the entertainment industry, in building teams, film marketing, music P&L management, licensing, media planning, music publishing and product management. Malhotra comes with in-depth knowledge about adapting and embracing an ecosystem of dynamic trends, consumer habits and ever advancing technology.
He joins JioSaavn from Amazon Music<\/a> where he was leading his team as a director. Previously, he has also worked with industry players like Sony Music India<\/a> and Tips Industries<\/a>. At Tips Industries, Malhotra was leading the business at TIPS Music and marketing for TIPS Film production in addition to leading extensive marketing verticals for the business.
As the director of digital and new business at Sony Music India for over 12 years, he successfully led his team to achieve revenue targets in the fast-changing entertainment industry. In addition, Malhotra also led Sony Music India’s digital P&L and mentored teams across media planning, media buying, promotions, marketing alliances and new business development departments.
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