Electronics and smartphones<\/a> would have done even better if supplies hadn’t been constrained, taking a toll on volumes, which went up in low single digits from last year’s record surge.
However, companies said consumer sentiment and demand were better than last year, driving higher ticket sizes, aided by improvements in income, employment stability, overall economic outlook and low Covid infection rates.
“Festive season growth has been steady but could have been better if supplies of premium products were consistent, since consumer sentiments have been extremely buoyant,” said Deepak Bansal, vice president, LG Electronics India<\/a>.
Consumer sentiment is at an all-time high for festive buying, said Samsung<\/a> India senior VP Raju Pullan.
LG and Samsung<\/a> expanded festive revenue by over 20% from last year. Smartphone maker Realme’s sales grew by over 40% with an 11% surge in average selling prices, indicating greater purchase of premium products. Panasonic grew sales by 42%.
Madhav Sheth, president of Realme’s international business and CEO of Realme India<\/a>, said festive sales<\/a> are expected to extend through the weekend, and actual sales would have been significantly higher if the supply chain gap could have been closed. He said this festive season, there is amazing growth in sales from both online and offline channels.
All top brands including Samsung, Apple, LG, Xiaomi<\/a> and Bosch have faced supply issues during this year’s festive season due to shortage of semiconductor chips and other components due to a fractured global supply chain.
Demand has been higher for mid-to-premium end products with consumers preferring to upgrade, including in smaller towns, said Eric Braganza, president of the Consumer Electronics and Appliances Manufacturers Association.
Companies said while ecommerce marketplaces such as Amazon and Flipkart gave the initial boost to this year’s festive sales<\/a> by kicking things off a few days before Navratri and running promotions consistently for a month, footfalls in malls and brick-and-mortar too improved, aided by high vaccination numbers.
“Both sales and footfalls were higher across categories compared to the 2019 level and we are experiencing the best sales performance since the pandemic,” said Rajendra Kalkar, president, west, Phoenix Mills, which operates more than half a dozen malls in Mumbai, Pune and Bengaluru. “Categories such as jewellery and ethnic are growing at the fastest pace, indicating a positive consumer sentiment and festive mindset.”
Puma India managing director Abhishek Ganguly said sales grew 40% at stores and nearly 70% online from last year.
“Even compared with 2019 levels, the growth is substantially high and we expect the momentum to continue,” he said. “Unlike last year when shopping was very individualistic, this time we are seeing friends and families shopping together.\"
Retailers like Vijay Sales, Sangeetha Mobiles and Great Eastern Retail reported over 15-20% growth in sales with business spiking during Dussehra and Dhanteras<\/a>. Brands said sales on Amazon and Flipkart grew at double-digit pace with the online shopper base having expanded 20% this festive season from last year.
Panasonic India president Manish Sharma said ecommerce further drove sales in smaller towns this year, including for high-value products.
Even small retailers and neighbourhood markets across the country reported a surge in footfalls. The Confederation of All India Traders lobby group said Wednesday that nationwide Diwali<\/a> sales have revived after two years and are likely to touch Rs 1 lakh crore, while jewellery worth Rs 7,500 crore was sold on Dhanteras alone.
The industry expects this momentum to continue due to the early onset of marriage season this year with multiple auspicious dates in November and a consistent improvement in mall traffic.
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智能手机和电子产品的销售增长从10月初到Dhanteras-Diwali 15 - 20%
电子和智能手机会做更好的如果没有限制供应,严重影响了卷,在较低的个位数从去年的创纪录的飙升。
销售的智能手机和电子产品增长15 - 20%一个月期间从10月初从上年同期节日期间由Dhanteras-Diwali mid-to-premium产品需求和价格的上涨。零售商和购物中心说服装和生活方式的产品销售飙升至超过2019 pre-Covid节日期间的水平。
电子产品和智能手机会做的更好,如果供应没有限制,严重影响了卷,在较低的个位数从去年的创纪录的飙升。
但公司表示,消费者信心和需求比去年好,驾驶高票大小,辅助提高收入,就业稳定,整体经济前景和Covid感染率较低。
“节日期间增长稳定但可能是更好的,如果供应优质产品是一致的,因为消费者的情绪已经非常活跃,”迪帕克·邦萨尔说,副总统,LG电子印度。
消费者信心处于历史高位的节日购买,说三星印度高级副总裁Raju Pullan。
LG和三星扩大节日从去年收入超过20%。智能手机制造商Realme的销售增长了40%,平均销售价格的飙升11%,表明更大的购买高端产品。松下销售增长了42%。
Madhav Sheth是Realme国际业务总裁和首席执行官Realme印度说,节日销售预计延长整个周末,和实际销售会更加严重,如果供应链差距可能会被关闭。他说这个节日期间,有惊人的增长销售在线和离线两个渠道。
所有顶级品牌包括三星、苹果、LG、小米和博世面临供应问题在今年的节日期间由于半导体芯片短缺和其他组件由于断裂的全球供应链。
需求高mid-to-premium终端产品与消费者更愿意升级,包括在小城镇,埃里克·布拉加莎说,消费电子产品和电器制造商协会主席。
公司表示,尽管电子商务市场Flipkart公司如亚马逊和给今年的最初的刺激节日销售,踢东西Navratri和运行前几天促销活动持续了一个月,脚步声在商场和实体也改善,得益于高接种疫苗。
“销售和脚步声跨类别相比2019年的水平高,我们正在经历最好的销售业绩大流行以来,“Rajendra Kalkar里说,西方,凤凰钢铁厂,运营超过半打商场在孟买,浦那和班加罗尔。”类别,如珠宝和民族增长最快的速度,表明积极的消费者信心和节日的心态。”
彪马印度公司董事总经理阿布Ganguly说销售增长40%在商店和在线从去年近70%。
“即使与2019年的水平相比,大幅增长,我们预计高势头继续,”他说。“与去年购物时非常个人主义,这一次我们看到朋友和家人一起购物。”
零售商如Vijay销售、Sangeetha手机和伟大的东部零售报告在15 - 20%与业务在Dussehra飙升,销售的增长Dhanteras。Flipkart公司品牌表示在亚马逊销售,在线购物者基地有两位数的增长速度较去年增长20%这节日期间。
松下印度总统Manish Sharma说电子商务进一步推动销售在今年更小的城镇,包括高价值的产品。
甚至全国小型零售商和地区市场报道脚步声激增。印度商人联合会全国游说团体周三说排灯节销售恢复后两年,可能碰1十万的卢比,而珠宝价值7500卢比在Dhanteras单独出售。
业界预计这一势头继续由于婚姻的早期发病季节与多个吉祥日期11月和今年一个一致的购物中心交通的改善。
电子产品和智能手机会做的更好,如果供应没有限制,严重影响了卷,在较低的个位数从去年的创纪录的飙升。
但公司表示,消费者信心和需求比去年好,驾驶高票大小,辅助提高收入,就业稳定,整体经济前景和Covid感染率较低。
“节日期间增长稳定但可能是更好的,如果供应优质产品是一致的,因为消费者的情绪已经非常活跃,”迪帕克·邦萨尔说,副总统,LG电子印度。
消费者信心处于历史高位的节日购买,说三星印度高级副总裁Raju Pullan。
LG和三星扩大节日从去年收入超过20%。智能手机制造商Realme的销售增长了40%,平均销售价格的飙升11%,表明更大的购买高端产品。松下销售增长了42%。
Madhav Sheth是Realme国际业务总裁和首席执行官Realme印度说,节日销售预计延长整个周末,和实际销售会更加严重,如果供应链差距可能会被关闭。他说这个节日期间,有惊人的增长销售在线和离线两个渠道。
所有顶级品牌包括三星、苹果、LG、小米和博世面临供应问题在今年的节日期间由于半导体芯片短缺和其他组件由于断裂的全球供应链。
需求高mid-to-premium终端产品与消费者更愿意升级,包括在小城镇,埃里克·布拉加莎说,消费电子产品和电器制造商协会主席。
公司表示,尽管电子商务市场Flipkart公司如亚马逊和给今年的最初的刺激节日销售,踢东西Navratri和运行前几天促销活动持续了一个月,脚步声在商场和实体也改善,得益于高接种疫苗。
“销售和脚步声跨类别相比2019年的水平高,我们正在经历最好的销售业绩大流行以来,“Rajendra Kalkar里说,西方,凤凰钢铁厂,运营超过半打商场在孟买,浦那和班加罗尔。”类别,如珠宝和民族增长最快的速度,表明积极的消费者信心和节日的心态。”
彪马印度公司董事总经理阿布Ganguly说销售增长40%在商店和在线从去年近70%。
“即使与2019年的水平相比,大幅增长,我们预计高势头继续,”他说。“与去年购物时非常个人主义,这一次我们看到朋友和家人一起购物。”
零售商如Vijay销售、Sangeetha手机和伟大的东部零售报告在15 - 20%与业务在Dussehra飙升,销售的增长Dhanteras。Flipkart公司品牌表示在亚马逊销售,在线购物者基地有两位数的增长速度较去年增长20%这节日期间。
松下印度总统Manish Sharma说电子商务进一步推动销售在今年更小的城镇,包括高价值的产品。
甚至全国小型零售商和地区市场报道脚步声激增。印度商人联合会全国游说团体周三说排灯节销售恢复后两年,可能碰1十万的卢比,而珠宝价值7500卢比在Dhanteras单独出售。
业界预计这一势头继续由于婚姻的早期发病季节与多个吉祥日期11月和今年一个一致的购物中心交通的改善。
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