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三星pip值小米在第四季度:成为印度最大的智能手机品牌市场追踪器
Canalys的研究显示,印度的智能手机出货量下降到2022年1.516亿辆,与2021年相比下降了6%。2022年始于间歇供应问题和低需求造成的全球宏观经济逆风。印度的智能手机市场遭遇了首次在第四季度出货量下降假日期间,下降了27%,至3240万。
Canalys研究表明,印度的智能手机出货量下降到2022年1.516亿辆,与2021年相比下降了6%。2022年始于间歇供应问题和低需求造成的全球宏观经济逆风。印度的智能手机市场遭遇了首次在第四季度出货量下降假日期间,下降了27%,至3240万。
按不同的研究对比,印度的智能手机出货量下降了10%。塔伦帕沙克,对比研究主管表示,这是第二个下降在过去三年。“虽然2020年的下降很大程度上是Covid-related, 2022年下降完全是由需求驱动的。根据我们的数据,印度智能手机市场站在1.51亿年出货量在2022年下降了10%。”
20季后,小米失去领导地位在2022年第四季度与出货量550万台降至第三位。2022年全年,小米还是一个厂商的数量。相对应的人和realme仍在第四和第五位,分别与540万年和270万年的出口单位,Canalys说。
三星出货670万台,市场份额为21%,而体内捕获第二点,达到640万台,Canalys说。
“印度是更好地抵御全球经济衰退比其他市场。但国内消费者支出冷却2022年在过去的几个月里,“说Sanyam Chaurasia, Canalys的分析师。
“即使在节日期间,国内市场交易下降,零售支出和电子进口。2022年,消费者已经有了最新的技术,他们已经买了在大流行期间,从而进一步推迟购买。这导致了智能手机品牌在库存管理,因为需求低迷。供应商渠道管理策略成为比以往任何时候都重要。中高端市场今年表现不错,这将进一步推动升级周期,”他说。
“小米旨在清除库存的旧机型使用电子商务渠道。但是,由于电子商务的节日销售业绩不佳,小米和realme看到他们的产品在网络渠道的重要储备在2022年第四季度。同时,在三线和tier-four城市,vivo和朋友关注线下渠道,帮助他们成长的唯一供应商。有实力的零售渠道驱动体积,三星继续跨航线市场目标消费者,”他说。
“过山车后2022年,印度的潜力仍然是完整的从长远来看,“Chaurasia说。
Chaurasia说,印度的智能手机市场将会在短期内看到一个缓慢的性能随着印度经济开始感受到全球经济放缓的影响到2022年底。
“但是,2024年,印度将举行大选,政府的策略是提高消费者的购买力,即使通货膨胀依然居高不下。大众市场的增长是至关重要的智能手机厂商,将取决于许多不确定的宏观经济因素。Canalys预计温和增长在印度2023年智能手机市场由于更换周期由5克设备,政府交易,智能手机的普及率和引进新的用例。”
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Canalys research shows that India\u2019s smartphone shipments<\/a> fell to 151.6 million units in 2022, declining by 6% compared with 2021. 2022 began with intermittent supply issues and low demand caused by global macroeconomic headwinds. India\u2019s smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27% to 32.4 million.
As per separate research by Counterpoint, India's smartphone shipments saw a decline of 10% on year. Tarun Pathak, research director at Counterpoint said that this is the second decline in the last three years. \"While the decline in 2020 was largely Covid-related, the decline in 2022 was purely demand-driven. As per our data, India smartphone market<\/a> stood at 151 million shipments in 2022, a 10% decline.\"
<\/div><\/div>Canalys data suggests that Vivo<\/a> became the second-largest brand driven by its offline channel, but Counterpoint research shows that Xiaomi was the second largest brand in total shipments in the fourth quarter.
After 20 quarters, Xiaomi lost its leadership position in Q4 2022 and fell to third place with shipments of 5.5 million units. For full-year of 2022, Xiaomi was still the number one vendor. OPPO<\/a> and realme<\/a> remained in fourth and fifth place, with shipments of 5.4 million and 2.7 million units respectively, Canalys said.
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Samsung shipped 6.7 million units for a market share of 21%, while Vivo captured the second spot with 6.4 million units shipped, Canalys said.
\"India was better positioned to weather the global downturn than other markets. But domestic consumer spending cooled in the last few months of 2022,\u201d said Sanyam Chaurasia, Analyst at Canalys.
\u201cEven during the festive season, the domestic market suffered a fall in transactions, retail spending and electronic imports. In 2022, consumers already had up-to-date technology that they had bought during the pandemic, thereby delaying further purchases. This led to smartphone brands struggling with inventory management because demand was subdued. Vendor channel management strategies became more important than ever. The mid-to-high-end segment performed well this year, which will further catalyse the upgrade cycle,\" he said.
After 20 quarters, Xiaomi lost its leadership position in Q4 2022 and fell to third place with shipments of 5.5 million units. For full-year of 2022, Xiaomi was still the number one vendor. OPPO<\/a> and realme<\/a> remained in fourth and fifth place, with shipments of 5.4 million and 2.7 million units respectively, Canalys said.
<\/figure>Samsung shipped 6.7 million units for a market share of 21%, while Vivo captured the second spot with 6.4 million units shipped, Canalys said.
\"India was better positioned to weather the global downturn than other markets. But domestic consumer spending cooled in the last few months of 2022,\u201d said Sanyam Chaurasia, Analyst at Canalys.
\u201cEven during the festive season, the domestic market suffered a fall in transactions, retail spending and electronic imports. In 2022, consumers already had up-to-date technology that they had bought during the pandemic, thereby delaying further purchases. This led to smartphone brands struggling with inventory management because demand was subdued. Vendor channel management strategies became more important than ever. The mid-to-high-end segment performed well this year, which will further catalyse the upgrade cycle,\" he said.
<\/div><\/div>The analyst said that vendors that were focused predominantly on online channels suffered from a poor ecommerce festive sales performance in Q4 2022.
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\u201cXiaomi aimed to clear out inventory of its older models using the ecommerce channel. But, due to poor ecommerce festive sales performance, Xiaomi and realme saw significant stockpiling of their products in online channels in Q4 2022. At the same time, in tier-three and tier-four cities, vivo and OPPO focused on offline channels, which helped them to be the only vendors to grow year on year. With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to market,\" he said.
\u201cAfter a rollercoaster 2022, India\u2019s potential is still intact in the long term,\u201d said Chaurasia.
Chaurasia said that India's smartphone market will see a sluggish performance in the short term as the Indian economy started to feel the impact of the global economic slowdown toward the end of 2022.
\"But, in 2024, India is set to hold its general election and the government\u2019s strategy will be to boost consumers\u2019 purchasing power, even if inflation remains high. Growth in the mass-market segment remains vital for smartphone vendors and will depend on many uncertain macroeconomic factors. Canalys expects moderate growth in the Indian smartphone market in 2023 fueled by a replacement cycle driven by 5G devices<\/a>, state government deals, smartphone penetration and the introduction of new use cases.\u201d
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<\/figure>\u201cXiaomi aimed to clear out inventory of its older models using the ecommerce channel. But, due to poor ecommerce festive sales performance, Xiaomi and realme saw significant stockpiling of their products in online channels in Q4 2022. At the same time, in tier-three and tier-four cities, vivo and OPPO focused on offline channels, which helped them to be the only vendors to grow year on year. With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to market,\" he said.
\u201cAfter a rollercoaster 2022, India\u2019s potential is still intact in the long term,\u201d said Chaurasia.
Chaurasia said that India's smartphone market will see a sluggish performance in the short term as the Indian economy started to feel the impact of the global economic slowdown toward the end of 2022.
\"But, in 2024, India is set to hold its general election and the government\u2019s strategy will be to boost consumers\u2019 purchasing power, even if inflation remains high. Growth in the mass-market segment remains vital for smartphone vendors and will depend on many uncertain macroeconomic factors. Canalys expects moderate growth in the Indian smartphone market in 2023 fueled by a replacement cycle driven by 5G devices<\/a>, state government deals, smartphone penetration and the introduction of new use cases.\u201d
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