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Mohandeep Singh, Senior Vice President, Consumer Electronics Business<\/a>, Samsung India<\/a>, told IANS that across its consumer electronics portfolio, \"we are expecting a growth of 80 per cent in the premium segment\".
\"Consumers are back in stores and the festive buying sentiment along with upgrade trend is at an all-time high. We have doubled our retail investment to enhance the shopping experience of our consumers,\" he added.
In its premium TV business, Samsung expects 45 per cent growth by the end of the festive period.
The company said that the demand for its Neo QLED TVs has seen a 4X growth since last year.
In the UHD segment, Samsung registered a 65 per cent growth in the first half of the year.
Singh said that Samsung is setting up premium products across more stores, training 5,000 small partners and also in-store executives.
As India enters the festive season, online sales during the festive month are expected to reach $11.8 billion, a 28 per cent increase from last year.
In the first festive week, the sales are estimated to reach $5.9 billion, projecting a 28 per cent increase from $4.8 billion last year, according to Redseer Strategy Consultants.
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三星预计45%的销售增长在节日期间的消费电子产品
Mohandeep辛格,高级副总裁,消费电子产品业务,三星印度,告诉题材影片,在其消费电子产品组合,“我们预计增长80%的溢价部分”。
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Mohandeep辛格(manmohan Singh)高级副总裁消费电子产品业务,三星印度原表示,在其消费电子产品组合,“我们预计增长80%的溢价部分”。
“消费者在商店和节日购买情绪升级趋势是空前高涨。我们已经翻倍,散户投资提高消费者的购物体验,”他补充说。
高级电视业务,三星预计年底节日期间增长45%。
该公司表示,其需求Neo ql电视自去年以来增长4倍。
注册UHD段,三星在今年上半年增长了65%。
辛格说,三星是建立优质产品在更多的商店,培训5000个小合作伙伴以及店内高管。
随着印度进入节日期间,网上销售在节日期间月预计将达到118亿美元,比去年增加了28%。
在第一个节日,销售估计达到59亿美元,将从去年的48亿美元增加了28%,据Redseer战略顾问。
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