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\"Since yesterday afternoon when the pre-bookings opened till midnight, we had about 50,000 pre-bookings for the Fold 4 and the Flip 4. The initial response has been fantastic and the count is going up as we speak,\" said Raju Pullan, senior vice president at MX business, sales at Samsung.
The primary audience for the Galaxy Z Fold 4<\/a> are the tech savvy consumers who buy it for the flaunt value and also want the best in class performance and productivity, while the Flip 4 is for people looking to express themselves through the Flex Cam. Samsung calls the camera module that can shoot at multiple angles due to the foldable hinge as the flex cam, Pullan added.
\"We are also very focused on creating partnerships whether at the device level (Qualcomm, Google, for example), or with creators to help storytelling,\" said Aditya Babbar, senior director, head, product and marketing, Samsung India<\/a>.
\"For Flip, 40% of consumers are female while 60% of them are male. A large part of the audience on which we have built the franchise on, in the last couple of years, are the millennial consumers,\" Pullan said, commenting on the target audience of the premium foldable smartphone lineup.
Foldable smartphones have been growing substantially for Samsung, the only brand in India offering the new form factor, while Oppo<\/a>, Xiaomi<\/a> and Huawei have launched their versions exclusively in China.
\"Since 2018, we have grown almost 16 times in the overall foldables space. It's becoming a sizable chunk of our overall smartphone strategy in India. We are also making huge investments in expanding the experience at retail and various touch points,\" Pullan added.
Samsung plans to scale up the retail presence of its foldable offerings to 10,000 stores offline, from 5,000 stores last year in India.
\"At Samsung we ensure that the customer experience is seamless across touchpoints. So whether it is our campaigns to create awareness (about the models and features), or the build up to communicate revelance or during the conversion stage where the purchase actually happens, we put the customer experience first,\" Babbar added.
\"In our journey to make foldables mainstream, we are also leveraging various platforms like upgrade programs, and Samsung Finance Plus where new to credit consumers can also acquire the product,\" Pullan said.
He added that on pre-booking the foldable phone, consumers will get a Galaxy Watch 4 Classic smartwatch, at Rs 2,999.
Pullan said the foldables are manufactured by leveraging Samsung's global manufacturing units, indicating that the phones are imported from other countries, but the company is looking to leverage its local supply chain in the near future to start its foldables manufacturing in India as well.
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三星智能手机可折叠得到50 k预购订单
“因为昨天下午预购开到半夜的时候,我们有大约50000预购4折和翻转4。最初的回应是神奇和计数为我们说话,“高级副总裁MX Raju Pullan表示业务,销售三星。
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“因为昨天下午预购开到半夜的时候,我们有大约50000预购4折和翻转4。最初的回应是神奇和计数为我们说话,“高级副总裁MX Raju Pullan表示业务,销售三星。
的主要受众星系Z 4折科技精明的消费者购买它的炫耀价值和在课堂上也要最好的性能和效率,而另4是为那些想表达自己通过Flex凸轮。三星调用摄像头模块,可以从不同的角度拍摄,由于折叠铰链flex凸轮,Pullan补充道。
“我们也非常关注创建伙伴关系是否在设备层面(例如高通、谷歌),或与创造者帮助讲故事,“Aditya Babbar说,高级主管、主管、产品和营销,三星印度。
“翻转,40%的消费者都是女性,60%的男性。很大一部分的观众,我们建立了特许经营,在过去的几年中,千禧消费者,”Pullan说,评论的目标受众溢价可折叠的智能手机阵容。
可折叠为三星智能手机已经大幅增长,唯一品牌在印度提供新形式因素,相对应的人,小米和华为都推出了他们自己的版本只在中国。
“自2018年以来,我们已经几乎在整个16倍可折叠的空间。成为相当一部分我们的总体智能手机战略在印度。我们也投入大量资金用于扩大零售经验和不同的接触点,”Pullan补充道。
三星计划扩大零售业务的可折叠的产品线下10000家门店,在印度从去年的5000家门店。
在三星,我们确保客户体验在接触点是无缝的。所以是否我们的活动创建意识(约模型和特性),或建立沟通、相关性或购买实际发生在转换阶段,首先我们把客户体验,”Babbar补充道。
“在我们的旅程可折叠的主流,我们也利用各种平台升级项目,和三星金融+新信贷消费者还可以获得产品,“Pullan说。
他补充说,在预订前可折叠手机,消费者将得到一个星系看4经典smartwatch Rs 2999。
Pullan说,可折叠是通过利用三星全球制造业的生产单位,表明从其他国家进口的手机,但该公司希望利用其当地供应链在不久的将来开始它的可折叠的制造业在印度。
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