\"\"\n

NEW DELHI: Samsung<\/a> Electronics said it clocked about 40% market share by value in the smartphone<\/a> market in May and aims to increase this by expanding its presence in the affordable segment.<\/p>\n

\n\tThe leading handset maker in the Indian market launched two smartphones - Galaxy J5 priced at 11,999 and Galaxy J7 priced at 14,999 - on Thursday and said its smartphone share had been growing by double digits month on month, at par with the industry.<\/p>\n

\n\t\"In smartphones, we have exited May with about 40% value market share, growing month-on-month, based on sales to end consumers. The numbers by volume are similar,\" said Asim Warsi, vice president of marketing for IT and mobiles at Samsung India, quoting syndicated data. \"Overall, the market is growing. Within that, Samsung not only maintains leadership but we have consolidated and strengthened our leadership position.\"<\/p>\n

According to GfK<\/a>, Samsung's market share was 38% by value and 33.6% by volume for the January-May period.<\/p>\n

\n\tSamsung's smartphone market share fell to 21.5% in the quarter to June from 28% in the previous quarter, according to analytics and import data tracking firm Cybex Exim Solutions, due to stiff competition from local and Chinese companies with aggressive pricing strategies. Warsi countered the findings.<\/p>\n

\n\tHe said the company wanted to increase its presence and market share with more models in the affordable segment, an area where it has a 33.9% share by volume and 35.2% share by value, with about half a dozen models. In India, the affordable segment typically falls in the 8,000 to 15,000 price band and is where most volume sales take place.<\/p>\n

The segment has seen extremely high competition with most brands - Indian, Chinese and MNC - launching smartphones with high specifications, such as 4G<\/a> LTE, and attractive pricing.<\/p>\n

The South Korean smartphone maker has taken these factors into consideration in its two-pronged strategy and launched the J5 and J7 exclusively on ecommerce site Flipkart. The devices<\/a> will carry freebies worth almost 4,000, including a data offer from Airtel, unlimited downloads worth 594 through the Wynk Music app for six months and game credits worth 3,200 for top titles. Pre-booking of the devices is open from July 16 to July 22.
\n\t <\/p>\n\n\tThe Galaxy J5 has a 5-inch TFT display with an HD screen, backed by a 1.2 GHz quad-core Snapdragon processor with 1.5 GB of RAM. The Indian model features 8 GB of built-in storage, expandable via microSD card up to 128 GB. The 4G-enabled handset is powered by a 2600 mAh battery.\n\n\tThe J7 has similar specifications except for a 5.5-inch screen, 16 GB of inbuilt storage, a 3000 mAh battery and a 1.5 GHz octa-core Exynos 7580 processor.\n\n\tWarsi added that Samsung would look at introducing more LTE-enabled smartphones through the year that could be on its self-built Exynos processor.\n<\/body>","next_sibling":[{"msid":48098447,"title":"Airtel launches \u201cMade in India\u201d HD set-top-boxes","entity_type":"ARTICLE","link":"\/news\/devices\/airtel-launches-made-in-india-hd-set-top-boxes\/48098447","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":48102620,"entity_type":"ARTICLE","title":"Samsung India claims 40% value share in smartphones","synopsis":"Samsung Electronics said it clocked about 40% market share by value in the smartphone market in May and aims to increase this by expanding its presence in the affordable segment.","titleseo":"devices\/samsung-india-claims-40-value-share-in-smartphones","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-07-16 21:16:36","lastupd":"2015-07-16 21:16:36","breadcrumbTags":["Devices","Samsung","Smartphone","product launches","4G","GfK"],"secinfo":{"seolocation":"devices\/samsung-india-claims-40-value-share-in-smartphones"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-07-16" data-index="article_1">

三星在智能手机印度声称40%的价值份额

三星电子表示,将以约40%的市场份额价值在智能手机市场在5月和旨在提高通过扩大其影响力在负担得起的。

  • 发布于2015年7月16日09:16点坚持

新德里消息:三星电子称,以约40%市场份额的价值智能手机市场在5月和旨在提高通过扩大其影响力在负担得起的。

领先手机制造商在印度市场推出两个智能手机——J5标价11999星系和星系J7售价14999 -周四说智能手机份额在逐月一直以两位数的速度增长,在与行业持平。

“在智能手机,我们已经退出可能有价值的市场份额40%,环比增长,基于销售给最终消费者。按体积的数字是相似的,”Asim Warsi,营销副总裁和三星手机在印度,引用的数据。“总的来说,市场正在增长。内,三星不仅维护领导但是我们巩固和加强我们的领导地位。”

根据捷孚凯三星的市场份额是38%,1月至5值和体积的33.6%。

三星的智能手机的市场份额从28%下降到21.5%,4 - 6月季度前一个季度,根据分析和导入数据追踪机构Cybex进出口的解决方案,由于激烈的竞争从当地和中国企业积极的定价策略。Warsi反击的结果。

他说,公司想增加它的存在,市场份额在负担得起的领域有更多的模型,在这一领域占据着33.9%的市场份额和体积的35.2%的份额价值,有六个模型。在印度,负担得起的部分通常落在8000年至15000年价格乐队和多数销量。

段有极高的竞争与大多数品牌——印度,中国和跨国公司推出智能手机高规格,等4 gLTE和有吸引力的定价。

韩国智能手机制造商已经考虑到这些因素双管齐下的策略,推出了J5和J7 Flipkart公司电子商务网站。的设备将赠品价值近4000,包括从旅馆提供的数据,无限下载通过Wynk音乐应用六个月价值594和游戏信用价值3200最高头衔。预购的设备从7月16日到7月22日开放。

银河系J5 5英寸TFT显示了一个高清屏幕,支持通过一个1.2 GHz四核Snapdragon处理器1.5 GB的内存。印度8 GB的内置存储模型特性,通过microSD卡扩展到128 GB。4 g手机是由一个2600毫安时电池。J7也有类似的规范除了一个5.5英寸的屏幕,16 GB的内置存储、3000 mAh电池和一个1.5 GHz octa-core Exynos 7580处理器。Warsi补充说,三星会考虑引入更多LTE-enabled通过今年智能手机,可以在其自建Exynos处理器。
  • 发布于2015年7月16日09:16点坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
\"\"\n

NEW DELHI: Samsung<\/a> Electronics said it clocked about 40% market share by value in the smartphone<\/a> market in May and aims to increase this by expanding its presence in the affordable segment.<\/p>\n

\n\tThe leading handset maker in the Indian market launched two smartphones - Galaxy J5 priced at 11,999 and Galaxy J7 priced at 14,999 - on Thursday and said its smartphone share had been growing by double digits month on month, at par with the industry.<\/p>\n

\n\t\"In smartphones, we have exited May with about 40% value market share, growing month-on-month, based on sales to end consumers. The numbers by volume are similar,\" said Asim Warsi, vice president of marketing for IT and mobiles at Samsung India, quoting syndicated data. \"Overall, the market is growing. Within that, Samsung not only maintains leadership but we have consolidated and strengthened our leadership position.\"<\/p>\n

According to GfK<\/a>, Samsung's market share was 38% by value and 33.6% by volume for the January-May period.<\/p>\n

\n\tSamsung's smartphone market share fell to 21.5% in the quarter to June from 28% in the previous quarter, according to analytics and import data tracking firm Cybex Exim Solutions, due to stiff competition from local and Chinese companies with aggressive pricing strategies. Warsi countered the findings.<\/p>\n

\n\tHe said the company wanted to increase its presence and market share with more models in the affordable segment, an area where it has a 33.9% share by volume and 35.2% share by value, with about half a dozen models. In India, the affordable segment typically falls in the 8,000 to 15,000 price band and is where most volume sales take place.<\/p>\n

The segment has seen extremely high competition with most brands - Indian, Chinese and MNC - launching smartphones with high specifications, such as 4G<\/a> LTE, and attractive pricing.<\/p>\n

The South Korean smartphone maker has taken these factors into consideration in its two-pronged strategy and launched the J5 and J7 exclusively on ecommerce site Flipkart. The devices<\/a> will carry freebies worth almost 4,000, including a data offer from Airtel, unlimited downloads worth 594 through the Wynk Music app for six months and game credits worth 3,200 for top titles. Pre-booking of the devices is open from July 16 to July 22.
\n\t <\/p>\n\n\tThe Galaxy J5 has a 5-inch TFT display with an HD screen, backed by a 1.2 GHz quad-core Snapdragon processor with 1.5 GB of RAM. The Indian model features 8 GB of built-in storage, expandable via microSD card up to 128 GB. The 4G-enabled handset is powered by a 2600 mAh battery.\n\n\tThe J7 has similar specifications except for a 5.5-inch screen, 16 GB of inbuilt storage, a 3000 mAh battery and a 1.5 GHz octa-core Exynos 7580 processor.\n\n\tWarsi added that Samsung would look at introducing more LTE-enabled smartphones through the year that could be on its self-built Exynos processor.\n<\/body>","next_sibling":[{"msid":48098447,"title":"Airtel launches \u201cMade in India\u201d HD set-top-boxes","entity_type":"ARTICLE","link":"\/news\/devices\/airtel-launches-made-in-india-hd-set-top-boxes\/48098447","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":48102620,"entity_type":"ARTICLE","title":"Samsung India claims 40% value share in smartphones","synopsis":"Samsung Electronics said it clocked about 40% market share by value in the smartphone market in May and aims to increase this by expanding its presence in the affordable segment.","titleseo":"devices\/samsung-india-claims-40-value-share-in-smartphones","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-07-16 21:16:36","lastupd":"2015-07-16 21:16:36","breadcrumbTags":["Devices","Samsung","Smartphone","product launches","4G","GfK"],"secinfo":{"seolocation":"devices\/samsung-india-claims-40-value-share-in-smartphones"}}" data-news_link="//www.iser-br.com/news/devices/samsung-india-claims-40-value-share-in-smartphones/48102620">