NEW DELHI: Samsung<\/a> expects India’s tablet<\/a> market to revive this year with consumer segment sales picking up following the availability of cheap data prices and content, and abundant 4G LTE<\/a> coverage. Keeping the market developments in mind, the South Korean major is now planning to drive its volume market share in tablet space by launching sub-Rs 10,000 4G LTE tablet in India. 保持市场发展,韩国主要现在正计划来驱动它的体积在平板电脑市场的市场份额10000年推出sub-Rs 4 g LTE的平板电脑在印度。 新德里消息:三星预计印度的平板电脑今年市场复苏,消费市场销售后捡便宜的可用性数据价格和内容,和丰富的4 g LTE报道。保持市场发展,韩国主要现在正计划来驱动它的体积在平板电脑市场的市场份额10000年推出sub-Rs 4 g LTE的平板电脑在印度。
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“We have been able to grow in the market when the industry growth is negative. There has been a de-growth in the overall market,” Vishal Kaul<\/a>, director, Samsung India, told ET. “2018 will be an inflexion year for both the company and the industry. We now see a bright future for the tablet industry.”
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\nCounterpoint Research though wasn’t as optimistic. It estimates tablet shipments are likely to be limited to within a million units in the third quarter, which ended December 2017, and 3.5 million units for the calendar year 2017, growing 2% year-on-year. It, however, says the rate is unlikely to be sustained amid a dip in consumer demand.
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\nIndia’s overall tablet market saw strong sequential growth in the third quarter of 2017, helped by one-off events such as the Gujarat government's NAMO tablet scheme for college students. IDC estimates that India shipped 1.1 million tablets in quarter, up 46% from the previous quarter and 3% on-year. CyberMedia Research (CMR), on its part, pegged third quarter tablet shipment growth at 38% on-quarter.
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\nALSO READ: Samsung launches 4G-equipped Galaxy Tab A 7.0 at Rs 9,500 with Reliance Jio cashback offer<\/a><\/strong>
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\nIn order to drive demand, Samsung has now joined hands with Mukesh Ambani-led Reliance Jio to offer bundled data and cashback offers to customers buying Samsung’s Galaxy Tab A 7.0.
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\n“While our December numbers are not yet finalised, we expect double digit growth in 2017 over 2016. The new tablet at aggressive price point bundled with Jio offer is our first salvo this year,” Kaul said, adding that sub-Rs 10,000 device will open up volume market as the company aims for a larger market share.
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\nThe sub-Rs, 10,000 tablet category makes for 46% of the overall market by volume and 22% by value of the market, the executive said.
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\nAccording to GFK data provided by Samsung, the company cornered 51% value market share of the “consumer tablet segment” in November 2017, up from 46% share in January 2017. Volume wise, Samsung cornered 47.3% share in November, up from 41% share market share in January.
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\nAs per IDC, Samsung slipped to second place with 20.8% market share -- behind Lenovo with 21.8% share -- in the third quarter, despite maintaining shipments volume of the previous quarter. Datawind and iBall had 18.2% and 15.2% market share, respectively.
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\nCounterpoint’s Associate Director Tarun Pathak said that Samsung has a good enterprise reach in India and will leverage the same to grow its sales and make up for lost market share.
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\n“Apart from this, connected tablets, increased content and enhancements in specs like display and battery is likely to boost adoption within enterprises. However, consumer uptake continues to be soft,” said Pathak.<\/p><\/body>","next_sibling":[{"msid":62364928,"title":"Vodafone takes cashback route to get new 4G customers; partners Samsung","entity_type":"ARTICLE","link":"\/news\/vodafone-takes-cashback-route-to-get-new-4g-customers-partners-samsung\/62364928","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62366016,"entity_type":"ARTICLE","title":"Samsung sees tablet market to revive this year; claims 51% consumer market share","synopsis":"Keeping the market developments in mind, the South Korean major is now planning to drive its volume market share in tablet space by launching sub-Rs 10,000 4G LTE tablet in India.","titleseo":"telecomnews\/samsung-sees-tablet-market-to-revive-this-year-claims-51-consumer-market-share","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-01-04 16:01:30","lastupd":"2018-01-04 16:11:01","breadcrumbTags":["Samsung","Tablet","vishal kaul","Devices","4G LTE"],"secinfo":{"seolocation":"telecomnews\/samsung-sees-tablet-market-to-revive-this-year-claims-51-consumer-market-share"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2018-01-04" data-index="article_1">
今年三星认为平板电脑市场恢复;消费市场51%的份额
“我们已经能够生长在市场行业增长是负的。有de-growth整体市场,”Vishal Kaul主任,三星印度,对外星人说,“2018年将是一个曲折的公司和行业。我们现在看到平板电脑行业的一个光明的未来。”
对比研究虽然并不乐观。预计平板电脑出货量可能仅限于在第三季度一百万台,2017年12月结束,2017年度和350万辆,同比增长2%。,然而,说的不太可能持续的消费需求在下降。
印度的整体平板电脑市场看到连续的强劲增长在2017年第三季度,由于一次性事件如古吉拉特邦政府为大学生的南无平板电脑计划。IDC估计,印度在季度出货110万片,同比环比上涨了46%和3%。当地(CMR),在其部分挂钩第三季度平板电脑出货一季度经济增长38%。
还读:三星推出4 g-equipped Galaxy Tab 7.0 Rs 9500依赖Jio超市夜未眠
为了推动需求,三星已经与穆克什Ambani-led依赖Jio提供捆绑数据和超市夜未眠提供客户购买三星的Galaxy Tab 7.0。
“虽然我们12月数字尚未敲定,我们预计2017年两位数增长超过2016。新的平板电脑在激进的价格点与Jio绑定提供今年我们第一次齐射,”科尔补充说,10000年sub-Rs设备将开放卷市场作为公司的目标是一个更大的市场份额。
sub-Rs 10000平板电脑类别使得46%的体积和整体市场22%的市场价值,。
据GFK三星提供的数据,该公司占据了51%市场份额价值的“消费者平板电脑市场”2017年11月,从2017年1月46%的份额。11月卷明智,三星占据了47.3%的份额,从1月份的41%的市场份额。
根据IDC,三星与20.8%的市场份额排名第二,落后于联想以21.8%的市场份额,在第三季度,尽管维护前一个季度的发货量体积。Datawind iBall有18.2%和15.2%的市场份额,分别。
对位的副主任塔伦帕沙克说,三星在印度有很好的企业达到和将利用相同的销售额增长和弥补失去的市场份额。
“除了这个,连接平板电脑,增加内容和增强等规格的显示和电池可能会促进企业内采用。然而,消费者仍然是软,吸收“帕沙克说。
NEW DELHI: Samsung<\/a> expects India’s tablet<\/a> market to revive this year with consumer segment sales picking up following the availability of cheap data prices and content, and abundant 4G LTE<\/a> coverage. Keeping the market developments in mind, the South Korean major is now planning to drive its volume market share in tablet space by launching sub-Rs 10,000 4G LTE tablet in India.
\n
“We have been able to grow in the market when the industry growth is negative. There has been a de-growth in the overall market,” Vishal Kaul<\/a>, director, Samsung India, told ET. “2018 will be an inflexion year for both the company and the industry. We now see a bright future for the tablet industry.”
\n
\nCounterpoint Research though wasn’t as optimistic. It estimates tablet shipments are likely to be limited to within a million units in the third quarter, which ended December 2017, and 3.5 million units for the calendar year 2017, growing 2% year-on-year. It, however, says the rate is unlikely to be sustained amid a dip in consumer demand.
\n
\nIndia’s overall tablet market saw strong sequential growth in the third quarter of 2017, helped by one-off events such as the Gujarat government's NAMO tablet scheme for college students. IDC estimates that India shipped 1.1 million tablets in quarter, up 46% from the previous quarter and 3% on-year. CyberMedia Research (CMR), on its part, pegged third quarter tablet shipment growth at 38% on-quarter.
\n
\nALSO READ: Samsung launches 4G-equipped Galaxy Tab A 7.0 at Rs 9,500 with Reliance Jio cashback offer<\/a><\/strong>
\n
\nIn order to drive demand, Samsung has now joined hands with Mukesh Ambani-led Reliance Jio to offer bundled data and cashback offers to customers buying Samsung’s Galaxy Tab A 7.0.
\n
\n“While our December numbers are not yet finalised, we expect double digit growth in 2017 over 2016. The new tablet at aggressive price point bundled with Jio offer is our first salvo this year,” Kaul said, adding that sub-Rs 10,000 device will open up volume market as the company aims for a larger market share.
\n
\nThe sub-Rs, 10,000 tablet category makes for 46% of the overall market by volume and 22% by value of the market, the executive said.
\n
\nAccording to GFK data provided by Samsung, the company cornered 51% value market share of the “consumer tablet segment” in November 2017, up from 46% share in January 2017. Volume wise, Samsung cornered 47.3% share in November, up from 41% share market share in January.
\n
\nAs per IDC, Samsung slipped to second place with 20.8% market share -- behind Lenovo with 21.8% share -- in the third quarter, despite maintaining shipments volume of the previous quarter. Datawind and iBall had 18.2% and 15.2% market share, respectively.
\n
\nCounterpoint’s Associate Director Tarun Pathak said that Samsung has a good enterprise reach in India and will leverage the same to grow its sales and make up for lost market share.
\n
\n“Apart from this, connected tablets, increased content and enhancements in specs like display and battery is likely to boost adoption within enterprises. However, consumer uptake continues to be soft,” said Pathak.<\/p><\/body>","next_sibling":[{"msid":62364928,"title":"Vodafone takes cashback route to get new 4G customers; partners Samsung","entity_type":"ARTICLE","link":"\/news\/vodafone-takes-cashback-route-to-get-new-4g-customers-partners-samsung\/62364928","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62366016,"entity_type":"ARTICLE","title":"Samsung sees tablet market to revive this year; claims 51% consumer market share","synopsis":"Keeping the market developments in mind, the South Korean major is now planning to drive its volume market share in tablet space by launching sub-Rs 10,000 4G LTE tablet in India.","titleseo":"telecomnews\/samsung-sees-tablet-market-to-revive-this-year-claims-51-consumer-market-share","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-01-04 16:01:30","lastupd":"2018-01-04 16:11:01","breadcrumbTags":["Samsung","Tablet","vishal kaul","Devices","4G LTE"],"secinfo":{"seolocation":"telecomnews\/samsung-sees-tablet-market-to-revive-this-year-claims-51-consumer-market-share"}}" data-news_link="//www.iser-br.com/news/samsung-sees-tablet-market-to-revive-this-year-claims-51-consumer-market-share/62366016">
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