$\"\"$ KOLKATA: Samsung<\/a> India is adopting a hyperlocal strategy for online<\/a> sales through top marketplaces Amazon, Flipkart and Snapdeal, which will be fulfilled by a dedicated dealer or its own brand shops for each market, people aware of the development said.
\n
The smartphone<\/a> and consumer electronics major at present sells its products through online<\/a> retailers such as WS Retail on Flipkart and Cloudtail on Amazon. The new strategy is expected to help Samsung<\/a> ensure online pricing on par with offline stores which would sometimes get impacted due to cash back offers, ensure faster delivery and installation of the products, especially televisions and appliances, and de-risk itself from changes that the latest ecommerce regulation has brought, such as capping of sales by one single seller, four senior industry executives said.
\n
\n“Samsung is localising ecommerce order delivery, installation and even collection of payment for cash-on-delivery orders through authorised distributors and dealers who will be market specific,” said one of them.An email sent to Samsung India did not elicit any response as of press time on Wednesday.
\n
\nIndustry executives said the Korean giant has already started to rope in trade partners with the entire process getting accelerated after the government notification on ecommerce marketplaces.
\n
\nSamsung will list the sellers on Amazon, Flipkart and Snapdeal whereby all orders will be routed as per the consumer’s pin code, they said. Earlier, the firm had formed its brand store in the top three marketplaces and had entered into an agreement with them about price parity in return of exclusive model launches through them. And the seller were primarily WS Retail and Cloudtail.
\n
\nAn industry executive said the top smartphone<\/a> maker will continue exclusive model strategy for ecommerce and will take it to other product categories such as televisions and home appliances since this strategy leads to a spurt in sales. Pulkit Baid, director at East India’s leading durable retailer Great Eastern, said, “Samsung India has recognised ecommerce as a separate channel and all the efforts in this direction will only ensure control over the trade hygiene.” Experts said the real test will be in implementing the plan.
\n
\n“While there may be potential advantages for consumers such as installation, but the real test will be in service delivery and post-delivery issues for which the ecommerce sellers have already built their name,” said Rahul Saigal, MD at digital marketing consultancy Netimpact Solutions. Saigal was chief marketing officer of Samsung India two years back.
\n
\nSamsung India had formed a dedicated team led by veteran executive Asim Warsi to focus on digital sales from this year. This was after the company realised that focusing on ecommerce, launching exclusive models, and ensuring strict pricing norms with offline trade had helped it gain share in the fiercely competitive smartphone market in India by around 9% last year.
\n
\nThe parent company last December had announced that it is establishing online operations teams in South Korea and Southwest Asia and also creating dedicated online organisations within key business units. Samsung is the leader in smartphones and flat panel televisions in the Indian market.\n\n<\/body>","next_sibling":[{"msid":51918248,"title":"Bharti Airtel likely to offload 5% stake in tower unit to pare debt","entity_type":"ARTICLE","link":"\/news\/bharti-airtel-likely-to-offload-5-stake-in-tower-unit-to-pare-debt\/51918248","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51919389,"entity_type":"ARTICLE","title":"Samsung to adopt hyperlocal startegy in India to boost its online sale","synopsis":"The smartphone and consumer electronics major at present sells its products through online retailers such as WS Retail on Flipkart and Cloudtail on Amazon.","titleseo":"telecomnews\/samsung-to-adopt-hyperlocal-startegy-in-india-to-boost-its-online-sale","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-04-21 07:44:07","lastupd":"2016-04-21 07:46:29","breadcrumbTags":["Samsung","online","Smartphone","Devices","MakeInIndia"],"secinfo":{"seolocation":"telecomnews\/samsung-to-adopt-hyperlocal-startegy-in-india-to-boost-its-online-sale"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2016-04-21" data-index="article_1">

Telecom乐动扑克News

在印度三星采取地方性startegy提高在线销售

目前智能手机和消费电子产品主要销售其产品通过网上零售商比如WS零售Flipkart公司和Cloudtail亚马逊。

Writankar穆克吉,
等局

更新于2016年4月21日上午07:46坚持

加尔各答:三星印度是采用超本地化战略在线通过顶级市场销售亚马逊,Flipkart Snapdeal,将实现由一个专门的经销商或自己的品牌商店为每个市场,人们意识到发展说。

的智能手机和消费电子产品目前主要通过销售其产品在线Flipkart公司零售商比如WS零售和Cloudtail亚马逊。新战略将帮助三星确保在线定价与离线商店,有时会影响由于现金提供,确保迅速交货和安装的产品,特别是电视和家电,和减少本身的变化,带来了最新的电子商务监管,如限制销售的一个卖家,四个行业高管说。

“三星是本土化电子商务订单交付、安装,甚至收集支付货到付款的订单通过授权经销商和经销商将特定的市场,”其中一个说。三星电子邮件发送到印度并没有引起任何反应周三新闻时间。

业内高管表示,韩国巨头已经开始在贸易伙伴绳与整个过程得到加速后,政府对电子商务市场的通知。

三星将列出卖家在亚马逊,Flipkart公司和Snapdeal,所有订单将路由根据消费者的pin码,他们说。早些时候,该公司已经形成了三大市场,其品牌商店进入与他们达成协议价格平价独家的回归模型发射。和卖方主要是零售和Cloudtail WS。

一位业内高管表示智能手机制造商将继续独占模式电子商务战略,将其他产品类别,如电视和家电,因为这种策略会导致销售激增。主管Pulkit Baid东印度领先的耐用零售商伟大的东部,印度说,“三星认可电子商务作为一个单独的通道,所有的努力在这个方向只会确保控制贸易卫生。“专家表示,真正的考验将是在实施这个计划。

“虽然可能有潜在优势等消费者安装,但真正的考验将是在服务交付和产后的问题电子商务的卖家已经建立了自己的名字,“拉胡尔Saigal说,医学数字营销咨询公司Netimpact解决方案。Saigal三星首席营销官印度两年回来。

三星印度成立了一个专门的团队由资深执行官Asim Warsi从今年专注于数码产品的销售。这是,此前该公司意识到,专注于电子商务,推出独家模型,并确保严格的定价准则与线下贸易已经帮助它获得在竞争激烈的智能手机市场份额去年在印度约9%。

母公司去年12月曾宣布,它正在建立网络运营团队在韩国和亚洲西南部和创建专用的网络组织关键业务单位。三星在智能手机和平板电视是领导人在印度市场。

发布于2016年4月21日07:44点坚持

$\"\"$ KOLKATA: Samsung<\/a> India is adopting a hyperlocal strategy for online<\/a> sales through top marketplaces Amazon, Flipkart and Snapdeal, which will be fulfilled by a dedicated dealer or its own brand shops for each market, people aware of the development said.
\n
The smartphone<\/a> and consumer electronics major at present sells its products through online<\/a> retailers such as WS Retail on Flipkart and Cloudtail on Amazon. The new strategy is expected to help Samsung<\/a> ensure online pricing on par with offline stores which would sometimes get impacted due to cash back offers, ensure faster delivery and installation of the products, especially televisions and appliances, and de-risk itself from changes that the latest ecommerce regulation has brought, such as capping of sales by one single seller, four senior industry executives said.
\n
\n“Samsung is localising ecommerce order delivery, installation and even collection of payment for cash-on-delivery orders through authorised distributors and dealers who will be market specific,” said one of them.An email sent to Samsung India did not elicit any response as of press time on Wednesday.
\n
\nIndustry executives said the Korean giant has already started to rope in trade partners with the entire process getting accelerated after the government notification on ecommerce marketplaces.
\n
\nSamsung will list the sellers on Amazon, Flipkart and Snapdeal whereby all orders will be routed as per the consumer’s pin code, they said. Earlier, the firm had formed its brand store in the top three marketplaces and had entered into an agreement with them about price parity in return of exclusive model launches through them. And the seller were primarily WS Retail and Cloudtail.
\n
\nAn industry executive said the top smartphone<\/a> maker will continue exclusive model strategy for ecommerce and will take it to other product categories such as televisions and home appliances since this strategy leads to a spurt in sales. Pulkit Baid, director at East India’s leading durable retailer Great Eastern, said, “Samsung India has recognised ecommerce as a separate channel and all the efforts in this direction will only ensure control over the trade hygiene.” Experts said the real test will be in implementing the plan.
\n
\n“While there may be potential advantages for consumers such as installation, but the real test will be in service delivery and post-delivery issues for which the ecommerce sellers have already built their name,” said Rahul Saigal, MD at digital marketing consultancy Netimpact Solutions. Saigal was chief marketing officer of Samsung India two years back.
\n
\nSamsung India had formed a dedicated team led by veteran executive Asim Warsi to focus on digital sales from this year. This was after the company realised that focusing on ecommerce, launching exclusive models, and ensuring strict pricing norms with offline trade had helped it gain share in the fiercely competitive smartphone market in India by around 9% last year.
\n
\nThe parent company last December had announced that it is establishing online operations teams in South Korea and Southwest Asia and also creating dedicated online organisations within key business units. Samsung is the leader in smartphones and flat panel televisions in the Indian market.\n\n<\/body>","next_sibling":[{"msid":51918248,"title":"Bharti Airtel likely to offload 5% stake in tower unit to pare debt","entity_type":"ARTICLE","link":"\/news\/bharti-airtel-likely-to-offload-5-stake-in-tower-unit-to-pare-debt\/51918248","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51919389,"entity_type":"ARTICLE","title":"Samsung to adopt hyperlocal startegy in India to boost its online sale","synopsis":"The smartphone and consumer electronics major at present sells its products through online retailers such as WS Retail on Flipkart and Cloudtail on Amazon.","titleseo":"telecomnews\/samsung-to-adopt-hyperlocal-startegy-in-india-to-boost-its-online-sale","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2016-04-21 07:44:07","lastupd":"2016-04-21 07:46:29","breadcrumbTags":["Samsung","online","Smartphone","Devices","MakeInIndia"],"secinfo":{"seolocation":"telecomnews\/samsung-to-adopt-hyperlocal-startegy-in-india-to-boost-its-online-sale"}}" data-news_link="//www.iser-br.com/news/samsung-to-adopt-hyperlocal-startegy-in-india-to-boost-its-online-sale/51919389">