\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Samsung<\/a> is planning to exit the high volume but low value feature phone business in India gradually, with the last batch of the devices<\/a> for the country set to be manufactured by contract manufacturing partner Dixon<\/a> this December, people familiar with the matter said.

The Korean major is believed to be focusing its energies on higher price tiers, with one of the people saying that
Samsung<\/a> will be launching smartphones mostly above Rs 15,000 going forward.

The move comes with the Korean company, among the two major multinational contributors to the government’s production-linked incentive (PLI) scheme, mandated to get sops only on producing handsets worth over Rs 15,000 factory price and, as average selling prices in India rise with the Rs 10,000-20,000 price segment seeing the most traction by volume, say market experts.

“Samsung has spoken to channel partners and said they will exit the India feature phone business in the next few months or by this year's end,\" one of the people told ET.

Samsung didn’t respond to ET’s emailed query while
Dixon<\/a> declined to comment.

Feature phone shipment in India has seen a 39% on-year decline in the first quarter of 2022, owing to a supply crunch, high inventory levels and softening of demand due to high retail inflation, according to market tracker Counterpoint Research. Within that segment, Samsung, which was the leader till some years back, has fallen down the pecking order to be at number 3 with a 12% share at March end, behind leader Itel (21%) and home-bred Lava at 20% share, according to Counterpoint Research data.

At March end, the basic phone segment contributed 1% in value and 20% in volumes to Samsung’s overall quarterly shipments, according to Counterpoint. Samsung's possible exit will leave the market open for its rivals in the feature phone segment, namely Lava, HMD Global's
Nokia<\/a> and Transsion Holding's Itel sub-brand.

The Korean major has been trying to regain its leadership in the higher value smartphone segment. In that, Samsung executives have told ET that the company expects to grow in double digits in the June quarter. It had already captured pole position in March, cornering a 22% share, driven by 5G handsets above Rs 15,000, and displacing Chinese rival
Xiaomi<\/a> in the process, according to Counterpoint. The company has also been the highest selling 5G smartphone brand in India for two consecutive quarters, the research firm said.

Read also<\/h4>
<\/a><\/figure>
European smartphone shipments fall 10% as Samsung, Xiaomi and Oppo decline in 1Q22: Canalys<\/a><\/h5><\/div>
<\/a><\/figure>
Samsung to invest $356 bln over five years in strategic sectors<\/a><\/h5><\/div><\/div><\/div>
Analysts say the government's PLI scheme for local manufacturing of handsets has had a part to play in Samsung’s plans. Under the scheme, multinational brands are mandated to manufacture phones above Rs15,000 (factory price) to avail the benefits, while domestic brands can avail incentives by making cheaper phones.

As a result, Samsung had given its budget phone manufacturing business to local manufacturer Dixon, analysts said. With demand for feature phones at an all-time low, it makes sense for Samsung to stop selling its feature phones in India, and focus more on exports, experts added.

India though remains a large export hub of feature phones in the world, catering to strong demand in Latin America and Africa, registering Rs 1,496 crore worth of exports in FY21, a 621% jump from 2020, according to government data. Market trackers told ET that Samsung could still focus on exporting feature phones from India.
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三星在印度退出低价值功能手机业务

韩国主要被认为是其能量关注更高的价格层,和一个人说,三星将推出智能手机主要是Rs 15000以上。

Subhrojit Mallick
  • 更新2022年5月25日11:48点坚持
阅读: 100年行业专业人士
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新德里消息:三星计划退出高容量但低价值功能手机业务逐渐在印度,最后一批的吗设备国家将由合同制造合作伙伴迪克森知情人士说,今年12月。

韩国主要被认为是其能量关注更高的价格层,有一个人说三星将推出智能手机主要是Rs 15000以上。

此举与韩国公司,在两个主要跨国贡献者政府根据激励计划(PLI),授权只能得到安抚生产手机价值超过15000卢比工厂价格和平均销售价格在印度与Rs 10000 - 20000价格上升段看到最牵引,市场专家说。

广告
“三星与渠道合作伙伴,并表示他们将退出印度功能手机业务在未来几个月或今年结束的时候,”一位知情人士告诉等。

三星没有回复等的邮件查询迪克森拒绝置评。

功能手机出货同比下降了39%在印度2022年第一季度,由于供应紧张,高库存水平和软化的需求由于零售的高通胀,据市场追踪对比研究。领袖在这段,三星,直到几年前,掉到等级3号在3月结束,以12%的份额在背后领袖Itel(21%)和能说会道的熔岩在20%的市场份额,根据对比研究数据。

在3月结束,基本手机市场贡献了1%和20%,交易量三星整体季度出货量,根据对位。三星可能将退出市场开放竞争对手在功能手机领域,即岩浆,HMD全球的诺基亚和Transsion控股Itel子品牌。

朝鲜一直试图恢复其主要领导价值更高的智能手机市场。,三星高管告诉等,该公司预计将在6月季度的两位数增长。今年3月已经捕获了杆位,转弯22%的份额,由5 g手机高于Rs 15000,取代中国的竞争对手小米在这个过程中,根据对位。该公司也一直在最高销售5 g智能手机品牌在印度连续两个季度,研究公司说。

广告

读也


分析师表示,政府PLI计划为当地生产的手机已经在三星的计划的一部分。根据这项计划,跨国品牌授权生产手机上面Rs15,000(出厂价)效果的好处,而国内品牌可以利用激励通过便宜的手机。

因此,三星给了其预算手机制造业务向当地制造商狄克逊,分析师表示。需求与功能手机处于历史低点,它适合三星停止销售功能手机在印度,和更加关注出口,专家说。

印度虽然仍是一个大的出口中心的功能手机,餐饮在拉丁美洲和非洲的强劲需求,注册在FY21价值1496卢比的出口,从2020年增长了621%,据政府数据。市场追踪者告诉ET,三星仍然可以关注从印度出口功能手机。
  • 发布于2022年5月25日11:48点坚持

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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Samsung<\/a> is planning to exit the high volume but low value feature phone business in India gradually, with the last batch of the devices<\/a> for the country set to be manufactured by contract manufacturing partner Dixon<\/a> this December, people familiar with the matter said.

The Korean major is believed to be focusing its energies on higher price tiers, with one of the people saying that
Samsung<\/a> will be launching smartphones mostly above Rs 15,000 going forward.

The move comes with the Korean company, among the two major multinational contributors to the government’s production-linked incentive (PLI) scheme, mandated to get sops only on producing handsets worth over Rs 15,000 factory price and, as average selling prices in India rise with the Rs 10,000-20,000 price segment seeing the most traction by volume, say market experts.

“Samsung has spoken to channel partners and said they will exit the India feature phone business in the next few months or by this year's end,\" one of the people told ET.

Samsung didn’t respond to ET’s emailed query while
Dixon<\/a> declined to comment.

Feature phone shipment in India has seen a 39% on-year decline in the first quarter of 2022, owing to a supply crunch, high inventory levels and softening of demand due to high retail inflation, according to market tracker Counterpoint Research. Within that segment, Samsung, which was the leader till some years back, has fallen down the pecking order to be at number 3 with a 12% share at March end, behind leader Itel (21%) and home-bred Lava at 20% share, according to Counterpoint Research data.

At March end, the basic phone segment contributed 1% in value and 20% in volumes to Samsung’s overall quarterly shipments, according to Counterpoint. Samsung's possible exit will leave the market open for its rivals in the feature phone segment, namely Lava, HMD Global's
Nokia<\/a> and Transsion Holding's Itel sub-brand.

The Korean major has been trying to regain its leadership in the higher value smartphone segment. In that, Samsung executives have told ET that the company expects to grow in double digits in the June quarter. It had already captured pole position in March, cornering a 22% share, driven by 5G handsets above Rs 15,000, and displacing Chinese rival
Xiaomi<\/a> in the process, according to Counterpoint. The company has also been the highest selling 5G smartphone brand in India for two consecutive quarters, the research firm said.

Read also<\/h4>
<\/a><\/figure>
European smartphone shipments fall 10% as Samsung, Xiaomi and Oppo decline in 1Q22: Canalys<\/a><\/h5><\/div>
<\/a><\/figure>
Samsung to invest $356 bln over five years in strategic sectors<\/a><\/h5><\/div><\/div><\/div>
Analysts say the government's PLI scheme for local manufacturing of handsets has had a part to play in Samsung’s plans. Under the scheme, multinational brands are mandated to manufacture phones above Rs15,000 (factory price) to avail the benefits, while domestic brands can avail incentives by making cheaper phones.

As a result, Samsung had given its budget phone manufacturing business to local manufacturer Dixon, analysts said. With demand for feature phones at an all-time low, it makes sense for Samsung to stop selling its feature phones in India, and focus more on exports, experts added.

India though remains a large export hub of feature phones in the world, catering to strong demand in Latin America and Africa, registering Rs 1,496 crore worth of exports in FY21, a 621% jump from 2020, according to government data. Market trackers told ET that Samsung could still focus on exporting feature phones from India.
<\/body>","next_sibling":[{"msid":91782192,"title":"Apple's iPhone development schedule delayed by China lockdowns: Nikkei","entity_type":"ARTICLE","link":"\/news\/apples-iphone-development-schedule-delayed-by-china-lockdowns-nikkei\/91782192","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":91782424,"entity_type":"ARTICLE","title":"Samsung to exit low value feature phones biz in India","synopsis":"The Korean major is believed to be focusing its energies on higher price tiers, with one of the people saying that Samsung will be launching smartphones mostly above Rs 15,000 going forward.","titleseo":"telecomnews\/samsung-to-exit-low-value-feature-phones-biz-in-india","status":"ACTIVE","authors":[{"author_name":"Subhrojit Mallick","author_link":"\/author\/479244756\/subhrojit-mallick","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244756.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479244756,"author_name":"Subhrojit Mallick","author_seo_name":"Subhrojit-Mallick","designation":"Correspondent","agency":false}}],"analytics":{"comments":0,"views":10098,"shares":0,"engagementtimems":21808000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-05-25 11:48:12","lastupd":"2022-05-25 11:48:13","breadcrumbTags":["Samsung phones","dixon","nokia","Devices","Samsung","Samsung feature phones","technology news","Xiaomi","PLI scheme for mobile phones","Samsung India"],"secinfo":{"seolocation":"telecomnews\/samsung-to-exit-low-value-feature-phones-biz-in-india"}}" data-news_link="//www.iser-br.com/news/samsung-to-exit-low-value-feature-phones-biz-in-india/91782424">