N $\"\"$ EW DELHI: In a boost to the government’s ambitious ‘Make in India<\/a>’ programme, Korean major Samsung<\/a> plans to start export of India-made smartphones<\/a> to Europe, Middle-East and Africa very soon. The company is more than doubling its production capacity to 12 million (1.2 crore) devices<\/a> per month against nearly 5 million (50 lakh) at present.
\n
The move comes at a time when Samsung faces one of its toughest periods in India after a high-pitched competitive onslaught by Chinese brands, particularly Xiaomi<\/a>, in the mid-end of the market, and global rival Apple<\/a> in the premium-end.
\n
\nSamsung seems unfazed by the competitive pressures, and is rather preparing for a fresh wave of growth in India, which has emerged as the second-biggest smartphone market in the world (behind China). “We are going to boost our engagement in India further, and are making fresh investments of around Rs 5,000 crore to double the installed capacity. This should be completed by the end of this year,” a company source told TOI.
\n
\n“Apart from displaying our seriousness when it comes to the Indian market, the move also highlights the capability of the factories here in producing high-quality products that meet global benchmarks,” the source said. Higher production numbers will also help realise further economies of scale, and thus boost price competitiveness.
\n
\nThe company is already producing the entire range of its devices locally (from factories in Noida), including entry-level feature phones and top-notch ones like Galaxy S9 devices. “Now we are preparing for the next onslaught — using India as one of the top global bases to service key markets in countries across Europe, Africa and the Middle-East,” the source added.
\n
However, the source said the company expects the government to provide incentives for exports to make manufacturing in India competitive when compared to global hubs in Vietnam, China and Korea<\/a>.
\n
\nThe company on Tuesday launched its flagship S9 (at Rs 57,900) and S9+ (at Rs 64,900) smartphones, days after they were unveiled at the Mobile World Congress at Barcelona.
\n
Asim Warsi, senior VP for Samsung India’s mobile business<\/a>, said revenues are growing at a rapid pace, notwithstanding the tough competition. “Our revenues from sale of mobile phones grew by 27% in 2016-17 to close the year at Rs 34,300 crore. We are maintaining a similar growth in 2017-18.”
\n\n<\/p><\/body>","next_sibling":[{"msid":63200155,"title":"Tata Tele Business Services launches two industry-first enterprise solutions","entity_type":"ARTICLE","link":"\/news\/tata-tele-business-services-launches-two-industry-first-enterprise-solutions\/63200155","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63200893,"entity_type":"ARTICLE","title":"Samsung to export India-made phones","synopsis":"Samsung seems unfazed by the competitive pressures and is rather preparing for a fresh wave of growth in India, which has emerged as the second-biggest smartphone market in the world.","titleseo":"telecomnews\/samsung-to-export-india-made-phones","status":"ACTIVE","authors":[{"author_name":"Pankaj Doval","author_link":"\/author\/19994\/pankaj-doval","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19994.cms?width=250&height=250&imgsize=9288","author_additional":{"thumbsize":true,"msid":19994,"author_name":"Pankaj Doval","author_seo_name":"Pankaj-Doval","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2018-03-07 14:27:30","lastupd":"2018-03-07 14:28:36","breadcrumbTags":["Xiaomi","Apple","Samsung","Korea","Devices","make in India","Smartphones","Mobile Business"],"secinfo":{"seolocation":"telecomnews\/samsung-to-export-india-made-phones"}}" data-authors="[" pankaj doval"]" data-category-name="" data-category_id="" data-date="2018-03-07" data-index="article_1">

三星出口India-made手机

三星似乎对竞争压力和相当准备新一轮的增长在印度,这已成为世界上第二大智能手机市场。

Pankaj Doval,
TNN

2018年3月7日更新是02:28点

N电子战德里:提高政府的雄心勃勃的在印度”项目,韩国主要三星计划开始India-made出口智能手机很快就到欧洲、中东和非洲。公司的生产能力增加了一倍多至1200万(1.2卢比)设备每月针对目前近500万(50十万卢比)。

此举正值印度三星面临一个艰难的时期尖锐的竞争冲击中国品牌后,特别是小米在中端市场,和全球竞争对手苹果在高端。

三星似乎对竞争压力,而是准备新一轮的增长在印度,这已成为世界上第二大智能手机市场(仅次于中国)。“我们将进一步提高我们的订婚在印度,并进行新的投资约5000卢比的装机容量的两倍。这应该是在今年年底前完成,”公司人士告诉本报。

“除了显示我们的严重性在印度市场,此举也突出了工厂的能力在生产高质量的产品,以满足全球基准,”该消息人士称。更高的生产数量也将有助于进一步实现规模经济,从而提高价格竞争力。

该公司已经在当地生产设备的整个范围(从在诺伊达的工厂),包括入门级功能手机和一流的星系S9设备。“现在我们正在准备下一个冲击——使用印度的全球基础服务主要市场在欧洲的国家,非洲和中东,“源补充道。

然而,消息人士表示,该公司预计,政府为出口提供激励印度竞争相比,全球制造业中心在越南,中国和韩国。

该公司周二推出了旗舰S9在Rs(57900)和S9 + 64900 (Rs)的智能手机,几天后他们在巴塞罗那的世界移动大会上公布。

印度的资深副总裁Asim Warsi三星移动业务说,收入快速增长,尽管艰难的竞争。“我们的收入从2016年的手机销售增长了27%,今年17关闭在34300卢比。我们保持类似的增长在2017 - 18年。”