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The company will launch six laptops in the price range of under Rs 40,000-Rs 1,20,000 in the next 2-3 days. The portfolio will have the flagship Galaxy Book2 Pro 360 along with Book2 Pro, Book2 , Book2 360, Galaxy Book Go for students and Galaxy Book 2 Business for Enterprises.
“Pre pandemic, there used to be one device per family but now it is about one device per member. People bought laptops for school education and work for home but going forward and use cases are growing. The market will be growing…it will be a stable use case,” Sandeep Poswal, general manager and Head of new computing business told ET.
Poswal said that the company is bullish on the enterprise and student segments of the market. “We have strong enterprise teams that are customising requirements for customers…we have started the process and are in talks with partners. 45% of the overall notebook market is enterprise and we see a big opportunity there.”
Samsung will also roll out discounts and offers for students which will be available on all six devices<\/a> even though the company will specifically launch its entry level Galaxy Book Go laptop for the segment.
Driven by the persistent pandemic, there has been a strong demand for powerful computing devices, in an everything-from-home context, especially, for work, learn and unwind use cases. This, in turn, is translating into significant market opportunities for traditional PC vendors as well as new market entrants (including smartphone makers), Prabhu Ram, head-Industry Intelligence Group at CMR told ET.
\"The strong market appetite, in both consumer as well as enterprise segments, makes a strong case for Samsung’s re-entry into the laptop market. Samsung has a robust brand equity and a strong channel play in India. This, in turn, should potentially enable the brand to secure early wins and taste success in a rather competitive market,\" Ram added.
Tarun Pathak, director at Counterpoint said that Samsung comes with an advantage and has an ability to solve a big pain point that no other Android or Windows OEM has solved - Phone to PC connecitivity and continuity experience.
“Being a vertically integrated player it can ace the specs part easily and can bring in unique features especially leveraging its connected ecosystem (smartthings) , Spen, quickshare, continuity and second screen etc,” Pathak added.