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SEOUL: As Samsung Electronics<\/a>' leader Jay Y. Lee<\/a> readies for a new trial next month, the tech giant has quietly ramped up a public relations campaign touting Lee's deal-making expertise including in winning a $6.6 billion contract from Verizon<\/a>.
Lauding the Samsung<\/a> heir as 'the best salesman', the firm has over the past year released a flurry of statements and photos of his visits to its many business sites, showcasing a side of the normally-reserved Lee whose public image has taken a battering over a lengthy bribery scandal.
The mounting legal travails for Lee, which have cast a cloud over the leadership of one of the world's biggest tech companies, coincide with the reformist drive of President Moon Jae-in, elected three years ago after the impeachment and jailing of his predecessor Park Geun-hye.
Lee was indicted last week on suspicions of accounting fraud and stock price manipulation. A trial is scheduled to start on Oct. 22.
The stakes are high, and Samsung's public relations machine has stepped up a charm offensive, telling local media in a message this week that it expected cutting-edge network equipment business to grow into \"the first flagship business of the Lee Jae-yong era,\" using the Vice Chairman of Samsung Electronics' Korean name.
According to the message seen by Reuters, Samsung said Lee actively engaged Verizon CEO Hans Vestberg on his visit to South Korea last year, and made several video calls with him ahead of clinching a $6.64 billion contract.
Samsung on Monday announced the contract to provide network equipment to Verizon in the United States, considered a major win as the firm seeks to narrow the gap in the 5G network market with frontrunner Huawei, which is grappling with U.S. restrictions.
In a statement to Reuters, Samsung said: \"Vice Chairman Jay Y. Lee has played a key role in developing new growth businesses and relationship with global clients and partners.\"
\"The company responded to media requests and inquiries about his role and client relations,\" it added, saying that this \"was part of normal communications with journalists.\"
In the message, Samsung also highlighted Lee's role in its 5G deal with Japan's KDDI<\/a> last year despite the worsening bilateral relations.
\"Samsung keeps exposing Lee to the media, to give the message that Lee plays a big role, so if he goes to jail or faces lengthy trials, this would disrupt management, put Samsung in difficulty, and Korean economy in difficulty,\" said Professor Park Sang-in of Seoul National University, a governance expert.
REPUTATIONAL DAMAGE
The fresh charges against Lee has further scarred the 52-year old Samsung scion's reputation and come at a time the world's biggest memory chip maker and No.2 smartphone manufacturer navigates intensifying competition and the coronavirus pandemic.
Lee is also facing a separate trial on charges of bribing former president Park in an influence-peddling scandal to take control of the business empire from his father, group patriarch Lee Kun-hee, who has been incapacitated since suffering a heart attack in 2014.
President Moon has pledged to curb the power of South Korea's chaebol, or family-owned conglomerates.
In the past, convicted business tycoons were shown leniency by courts for their economic contributions, but in a departure, Lee was jailed for nearly a year over the scandal involving Park.
Lee's father was convicted previously of breach of trust and tax evasion charges, but later received a presidential pardon.
In June, while refuting media reports on Lee's alleged wrongdoings, Samsung said such reports are \"never desirable not only for Samsung's future but the future of the Korean economy.\"
Samsung Electronics, the crown jewel in the Samsung group, reported annual revenue in 2019 equivalent to 12% of South Korea's economic output. A jump in chip exports helped slow the pace of decline in South Korean exports in the first 10 days of September, trade data showed on Friday.
\"Samsung's PR efforts seem to be to build Lee's good image,\" said Park Ju-gun, head of research firm CEO Score.
\"If Lee cannot serve his role then it could adversely affect the economy, seems to be the nuance.\"
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三星吹捧“最好的推销员”李在6.6美元左右的角色Verizon交易审判即将开始
作为三星电子的领导人李在镕下月即将迎来一个新的审判,这家科技巨头已悄然加大公关活动宣传李的交易经验,包括从Verizon公司赢得一份价值66亿美元的合同。
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首尔:三星电子“领袖李在镕下个月即将迎来一个新的审判,这家科技巨头已悄然加大公关活动宣传李的交易技能包括赢得一份价值66亿美元的合同威瑞森。
称赞的三星继承人作为“最好的推销员”,该公司在过去一年发布一系列声明和他的许多商业网站,访问量的照片展示的一面通常只有李的公众形象已经重创了冗长的贿赂丑闻。
李的越来越多的法律困境,投下阴影的领导世界上最大的科技公司之一,与总统的改革推动月球Jae-in,当选后三年前弹劾和囚禁他的前任朴槿惠。
上周李被起诉会计欺诈和操纵股票价格的疑虑。审判定于10月22日开始。
赌注很高,和三星的公关机器已加大魅力攻势,本周告诉当地媒体消息,该公司将先进的网络设备业务成长为“李在镕时代的第一个旗舰业务,”使用“韩国三星电子副主席的名字。
根据路透社的消息,三星说李积极Verizon首席执行官Hans Vestberg去年访问韩国,并多次和他视频通话之前,敲定一份价值66.4亿美元的合同。
三星周一宣布合同向Verizon提供网络设备在美国,被认为是一个大胜利的公司寻求缩小差距5 g网络市场领跑者,华为正在与美国的限制。
在路透社的一份声明中,三星说:“副主席李在镕发展中新的业务增长发挥了关键作用,与全球客户和合作伙伴的关系。”
”该公司回应媒体请求和询问他的角色和客户关系,”它补充道,说这是正常的通信与记者的一部分。”
在消息,三星还强调了李在其5 g的角色处理日本KDDI去年,尽管两国关系恶化。
“三星不断向媒体揭露李,李给消息,起了很大的作用,所以如果他去坐牢或者面临漫长的试验,这将扰乱管理,把三星困难,和韩国的经济困难,“公园在首尔国立大学教授说,治理专家。
声誉损失
新鲜的指控李进一步伤痕累累52岁的三星接穗的声誉和一次世界上最大的存储芯片制造商和第二大智能手机制造商导航竞争加剧和冠状病毒大流行。
李还面临一个单独的贿赂指控前总统公园的裙带关系丑闻控制从他父亲的商业帝国,集团创始人李健熙,丧失自2014年心脏病发作。
月亮总统已承诺遏制韩国财阀的力量,或家族企业集团。
过去,被定罪的商业大亨被法庭宽大处理显示的经济贡献,但在离开,李被判入狱近一年在丑闻公园。
之前李的父亲被判违反信托和逃税的指控,但是后来收到了总统的赦免。
今年6月,在反驳媒体报道李涉嫌违规行为,三星说这样的报告是“绝不可取不仅对未来三星的韩国经济的未来。”
三星电子,三星集团的王冠上的明珠,报道年收入在2019年相当于韩国的经济产出的12%。芯片出口大幅增加,推动韩国出口下降的速度缓慢在九月的第一个10天,周五公布的贸易数据显示。
“三星公关努力似乎建立李的良好形象,“公园Ju-gun说,研究公司的首席执行官得分。
“如果李不能为他的角色然后它可能影响经济,似乎细微差别。”
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