She will be responsible for country ad sales revenue and strategy for Disney+ Hotstar<\/a> and will also lead a talented team across all aspects of the ads business from business planning, sales, sales strategy including pricing and formats, revenue management, operations, data partnerships, programmatic, brand lab, measurement or return on investment (ROI) and customer marketing.
Poddar, who is an alumni of IIM-C, comes with 17 years of experience across consulting, strategy, business development, sales, partnerships and marketing across industry verticals.
Prior to this, she had more than eight years long stint with Google<\/a> as head of business development. Poddar has also worked with Accenture<\/a> and Kotak Mahindra Bank<\/a> in the past.
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