There was a new breed of buyers this festive season for smartphones<\/a> and televisions offered at deep discounts by Amazon and Flipkart<\/a>: small retailers<\/a> who purchased the latest models online – in many cases, at rates lower than distributor prices, four senior industry executives said.

These retailers picked up Apple’s iPhones and Realme, Honor and One-Plus smartphones while also stocking up on Xiaomi handsets, which aren’t adequately supplied to meet offline demand. In televisions, they snapped up brands such as Xiaomi and Sanyo, which were priced much lower than similar models of other brands sold online and not yet widely available offline.

Earlier, too, small offline retailers used to buy handsets from ecommerce marketplaces, but purchases were largely of iPhones that were deeply discounted. This year, the trend is across brands and televisions.

Some retailers are even selling the models they purchased online at slightly higher rates than online prices because there is demand for them, said Kumar Rajagopalan, CEO of the Retailers Association of India.

Most brick-and-mortar stores, including large chains, reported 30-40% lower sales of smartphones and televisions up to 43 inches during Navratri, Durga Puja, Dussehra and Diwali due to online discounting of up to 30% along with additional offers from banks. Both Flipkart and Amazon claimed record sales of smartphones and televisions this festive season.

According to Arvinder Khurana, president of the All India Mobile Retailers Association, an industry body with 25,000 stores, small retailers purchased most of the handsets during the festive sales from online aggregators or proxy buyers. These are people with multiple accounts in ecommerce marketplaces who buy products in bulk and resell them to retailers at a small margin.

“Some of these were sold even below the offline distributor prices,” said Khurana.

Small mobile phone retailers across Mumbai have stocked up such handsets and resold them to consumers, often without valid invoices, said Mumbai Mobile Retailers Welfare Association president Vibhooti Prasad. The association represents over 4,800 retailers in the city.

Amazon and Flipkart said they have checks and balances to prevent bulk purchases and ensure that only end-customers get access to deals. An Amazon India spokesperson said the marketplace has purchase limits and deploys machine learning tools to identify and prevent misuse.

“We have a dedicated team that detects abusive reseller behaviour and is equipped to stop malpractices without compromising on customer trust,” the person said.
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小型零售商涌入电子商务购买智能手机和电视机

这些零售商捡起苹果的iphone和Realme,荣誉和国家智能手机同时囤积小米手机,这不是充分提供给满足现实需求。

Writankar穆克吉,
等局

发布于2018年11月9日11点坚持

这是一个新的买家喜庆的季节智能手机通过亚马逊和和电视提供折扣Flipkart公司:小型零售商购买最新的模型在线-在许多情况下,利率低于经销商价格,四个行业高管说。

这些零售商捡起苹果的iphone和Realme,荣誉和国家智能手机同时囤积小米手机,这不是充分提供给满足现实需求。在电视,他们抢购小米和三洋等品牌,价格都远低于其他品牌的类似模型离线在线销售并没有广泛使用。

早些时候,小离线零售商用于从电子商务市场购买手机,但购买折扣的iphone。今年,这一趋势在品牌和电视。

一些零售商甚至出售他们在网上购买的模型以更高的利率比网上的价格,因为有需求,零售商协会的首席执行官Kumar Rajagopalan说:印度。

大多数实体商店,包括大型连锁店,30 - 40%低销售的智能手机和电视报道在Navratri 43英寸,杜尔迦供、Dussehra和排灯节将在线折扣高达30%,以及从银行额外提供。Flipkart公司和亚马逊声称记录销售的智能手机和电视这节日期间。

根据arvind Khurana认为,印度手机零售商协会的主席,拥有25000家店铺的一个行业机构——小型零售商购买的大多数节日期间手机销售从在线聚合器或代理买家。这些人有多个账户在电子商务市场批量购买产品,然后卖给零售商一个小利润。

“其中一些甚至低于线下经销商售出价格,”库拉纳说。

小手机零售商在孟买囤积这种手机和转售给消费者,往往没有有效发票,孟买手机零售商福利协会主席Vibhooti Prasad说。协会代表超过4800个零售商。

亚马逊和Flipkart公司说他们有制衡,防止批量购买和确保只有降价获得交易。亚马逊印度发言人说市场上购买限制和部署机器学习工具来识别和防止滥用。

“我们有一个专门小组来检测滥用经销商行为和装备停止不法行为不影响消费者的信任,”这位人士说。