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The Indian smart home devices market consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring\/security products, digital media adapters, amongst other connected devices for homes.
Video entertainment category which includes smart TVs, streaming sticks and set-top boxes grew 81% year over year, and the category continues to dominate with 85% unit share within the portfolio of various smart home products.
Xiaomi<\/a>, which debuted in the smart TV market in the first quarter of 2018, tripled its shipments in 2018Q2 and became the leading brand in this category. While, Amazon remains the clear leader in the streaming stick category, with almost 8 out of 10 streaming devices sold in the country being Amazon Firestick.
“The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience. To drive the growth, companies are upgrading their product portfolios with smart SKUs, relooking at the pricing, and adding new channels to sell their devices,\" said Jaipal Singh , Associate Research Manager, Client Devices, IDC India.
He further added that over the top (OTT) content players like Netflix<\/a>, Amazon, Hotstar<\/a>, Sony Liv<\/a> and a host of other streaming services are spending aggressively on marketing and local content availability to hook new customers in an attempt of luring them away from incumbent DTH and TV Cable services.
\"Many of these platforms are also partnering with telcos and broadband providers to get the existing data users onboard by offering free bundled subscriptions. These sustained efforts combined with maturing Indian audience is driving the increased demand for smart as well as devices with new form factors,\" he added.
Smart speakers, a three-quarters young category in India is also seeing healthy traction, with a 43% sequential growth in the second quarter. Amazon with its Echo range of smart speakers leads this category with 59% market share, closely followed by Google<\/a> for the 2nd position.
To give a further boost, Google<\/a> and Amazon are providing special offers on online platforms, spending substantially on marketing to create mass awareness, and are adding partners on board to make the smart speakers as one of the most sought-after and novel devices for the Indian households.
“Although, the initial usage of smart speakers are currently limited to few use cases, as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment. Vendors are making efforts for building an ecosystem around the smart speakers, so as to provide superior consumer and connected home experience. As this category continues to gain traction, users are getting acquainted with the voice assistants and opting for it as a single platform to control all their smart home devices needs,\" said Navkendar Singh, Associate Research Director, IDC India.
In the commercial segment, a few verticals are playing a critical role in driving the consumer awareness today by introducing them to these smart devices. They are getting familiar to control appliances and completing tasks on a voice assistant for the first time. These new initiatives are going to smoothen the adoption cycle for the smart speakers in India, Singh added.\n
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音箱、电视开印度的智能家居设备市场;出货量达到1.4 mn单位:国际数据公司(IDC)
印度智能家居设备市场看到一个健康的年度增长107%达到140万第二季度出货量为2018日历年度
印度智能家居设备市场由连接灯,聪明的扬声器,连接恒温器,智能电视,家庭监控/安全产品,数字媒体适配器,在房屋的其他连接设备。
视频娱乐类别包括智能电视、流棍棒和机顶盒同比增长81%,与85%的单位份额类别仍占据着各种投资组合内的智能家居产品。
小米推出智能电视市场在2018年第一季度,2018年第二季度出货量增长了三倍,成为领先的品牌在这个类别。,亚马逊仍然明显领先的流媒体类别,与大约8的流媒体设备销售的国家被亚马逊Firestick。
“印度视频娱乐市场看到升级连接媒体设备和大屏幕观看体验。驱动增长,公司正在升级他们的产品组合智能sku,重新定价,并添加新渠道销售他们的设备,”副研究经理Jaipal辛格说,客户端设备,IDC印度。
他进一步补充说,顶级球员(OTT)内容网飞公司,亚马逊,Hotstar,索尼押尾学和许多其他流媒体服务支出积极营销和本地内容的可用性吸引新顾客,试图吸引他们远离现任潜孔和电视有线电视服务。
“许多这样的平台也与电信公司合作和宽带供应商现有的数据用户机上通过提供免费打包订阅。这些持续的努力加上成熟印度观众正在推动智能以及设备的需求增加新形式因素,”他补充道。
聪明的人,在印度四分之三的年轻类别也看到健康的牵引,第二季度环比增长了43%。亚马逊的回波范围智能扬声器以59%的市场份额领先这一类,紧随其后谷歌第二的位置。
进一步提升,谷歌和亚马逊提供特价在网络平台上,支出大幅营销创造质量意识,在船上添加合作伙伴使聪明的人是最受欢迎的小说之一印度家庭设备。
“虽然,最初使用的智能扬声器目前仅限于几个用例,随着智能家居市场正处于一个非常新兴的阶段在印度,我们看到它越来越超出娱乐的迹象。供应商正在努力构建一个生态系统在智能音箱,提供优越的消费者和连接家里的经历。随着这一类继续获得牵引力,用户越来越熟悉语音助理和选择它作为一个平台来控制所有的智能家居设备的需求,”副研究主管Navkendar辛格说,IDC印度。
在商业领域,一些垂直发挥重要作用在推动今天的消费者意识通过引入这些智能设备。他们越来越熟悉控制电器和一个语音助理第一次完成任务。这些新举措将平和的采用周期智能音箱在印度,辛格补充说。
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