Smartwatches:智能这套尽管通货膨胀的需求,电信 - ldsports25.pro

New Delhi: The demand for handsets and appliances has slumped due to high retail inflation but wearables and hearables seem to be booming with high growth in shipments and demand tailwinds from the pandemic, say company executives and analysts.

Smartwatches<\/a> grew at a record 173% on-year in the first quarter of 2022, while the wireless earbuds category surged by 66% on-year during the same period, according to Counterpoint Research<\/a>. This was driven by low average selling prices, which analysts say are not pinching the pockets of consumers as much as smartphones.

Smartwatch average selling price (ASP) fell from Rs 8,500 in 2020 to Rs 5,400 in 2021 and is expected to fall even further as players are focusing on the Rs 2,000-3,000 segment this year, said Anshika Jain, senior research analyst, Counterpoint<\/a> Research.

Analysts are also noticing a change in consumer preferences. A large base of smart band users are now gradually shifting towards smartwatches<\/a>, as the ASP for smart bands have gone up to Rs 2,000 while that of smartwatches have gone down.

The ASPs are being driven down due to increased competition and increase in local manufacturing. Increased competition from new brands like Fire-boltt, Dizo<\/a>, Boult Audio and the likes have pushed the prices downwards while capturing market share. Brands have also started making wearables and hearables locally with the government set to impose import duties on these products from 2023, according to market trackers.

ASPs of wireless earbuds saw an on-year decline of 19% in Q1 2022, thanks to local manufacturing, which stood at 14% of total output till March. Market leader Boat<\/a> is expected to make half of its total portfolio locally in the coming period, while Noise and Realme<\/a> are expected to release locally-made products by the end of 2022, according to a Counterpoint<\/a> report.

Smartwatch market leader Noise<\/a> has already started manufacturing locally. Co-founder Amit Khatri said the company now makes 10-20% of its total output locally, and plans to ramp this up to 50-55% by the end of Q3.

The demand for wearables and hearables remain unaffected by inflation also because consumers tend to treat these products as fashion lifestyle products. Dizo<\/a>, a part of Realme<\/a>'s TechLife ecosystem, which captured a spot in the top five in smartwatches and was one of the fastest growing brands in wireless earbuds, believes the demand has remained unaffected because consumers tend to buy more than one product in this segment to keep up with their looks.

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\"Mobile,

New Delhi: The demand for handsets and appliances has slumped due to high retail inflation but wearables and hearables seem to be booming with high growth in shipments and demand tailwinds from the pandemic, say company executives and analysts.

Smartwatches<\/a> grew at a record 173% on-year in the first quarter of 2022, while the wireless earbuds category surged by 66% on-year during the same period, according to Counterpoint Research<\/a>. This was driven by low average selling prices, which analysts say are not pinching the pockets of consumers as much as smartphones.

Smartwatch average selling price (ASP) fell from Rs 8,500 in 2020 to Rs 5,400 in 2021 and is expected to fall even further as players are focusing on the Rs 2,000-3,000 segment this year, said Anshika Jain, senior research analyst, Counterpoint<\/a> Research.

Analysts are also noticing a change in consumer preferences. A large base of smart band users are now gradually shifting towards smartwatches<\/a>, as the ASP for smart bands have gone up to Rs 2,000 while that of smartwatches have gone down.

The ASPs are being driven down due to increased competition and increase in local manufacturing. Increased competition from new brands like Fire-boltt, Dizo<\/a>, Boult Audio and the likes have pushed the prices downwards while capturing market share. Brands have also started making wearables and hearables locally with the government set to impose import duties on these products from 2023, according to market trackers.

ASPs of wireless earbuds saw an on-year decline of 19% in Q1 2022, thanks to local manufacturing, which stood at 14% of total output till March. Market leader Boat<\/a> is expected to make half of its total portfolio locally in the coming period, while Noise and Realme<\/a> are expected to release locally-made products by the end of 2022, according to a Counterpoint<\/a> report.

Smartwatch market leader Noise<\/a> has already started manufacturing locally. Co-founder Amit Khatri said the company now makes 10-20% of its total output locally, and plans to ramp this up to 50-55% by the end of Q3.

The demand for wearables and hearables remain unaffected by inflation also because consumers tend to treat these products as fashion lifestyle products. Dizo<\/a>, a part of Realme<\/a>'s TechLife ecosystem, which captured a spot in the top five in smartwatches and was one of the fastest growing brands in wireless earbuds, believes the demand has remained unaffected because consumers tend to buy more than one product in this segment to keep up with their looks.

<\/p>

\"Mobile,