New Delhi: After record breaking sales of smartphones till Diwali, smartphone demand<\/a> has slumped 20-25% on-month in November so far, retailers and market watchers say. The pan-India offline retail association said they have had a Black Diwali this year anyway with sales falling over 50% on year. 破纪录后的销售智能手机到排灯节,智能手机需求下跌20 - 25%调查表在11月到目前为止,零售商和市场观察人士说。pan-India线下零售协会说,他们有一个黑色的排灯节今年无论如何与销售下降超过50%。 新德里:打破纪录后直到排灯节,智能手机的销量智能手机的需求11月下降20 - 25%调查表到目前为止,零售商和市场观察人士说。pan-India线下零售协会说,他们有一个黑色的排灯节今年无论如何与销售下降超过50%。 New Delhi: After record breaking sales of smartphones till Diwali, smartphone demand<\/a> has slumped 20-25% on-month in November so far, retailers and market watchers say. The pan-India offline retail association said they have had a Black Diwali this year anyway with sales falling over 50% on year.
Market Intelligence firm Counterpoint<\/a> is estimating a 20-25% drop in November and further decline in December. Month-on-month sales is usually down straight after Diwali, but the downside this year could be sharper given that peak demand in the lead up to the festival was the highest ever, analysts say.
“September usually records the highest shipments as brands begin stocking up for festive sales. But after Diwali sales there is an immediate drop which is close to 20-25%,” said Tarun Pathak, research director at Counterpoint.
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<\/a><\/figure>Smartphone market up 15% during festive period<\/a><\/h5><\/div>
<\/a><\/figure>Sales of budget, premium smartphones soar in festive season, mid-segment takes a hit<\/a><\/h5><\/div>
<\/a><\/figure>Festive season pushes smartphones import by 20% in September<\/a><\/h5><\/div>
<\/a><\/figure>Smaller offline smartphone retailers miss Diwali bus, record fall in sales<\/a><\/h5><\/div><\/div><\/div>
Re-commerce firm Cashify said that in November, business is already at a third of its peak which was the second day of Flipkart’s Big Billion festival in October. “The general trend in the festive season is that the Diwali sales, backed by discounts and deals, witnesses 2-3 times of usual business and an equal drop immediately after Diwali, and the next month the demand normalises,” said Ashwini Bhadoria, VP - Exchange Programs & Alliances, Cashify.
“So talking about Cashify, right now, we are at one-third of business of our peak days, which was the second day of the Flipkart Big Billion Sale,” he said
Top brands including Xiaomi<\/a>, Vivo<\/a> and Realme<\/a> have all reported their highest ever Diwali sales this season while Apple<\/a> recorded its highest ever shipments in the July-September period even before the launch of its flagship.
“Mainline retailers were anyway witnessing Black Diwali this year with sales having declined by 50%. October was the worst month for us, there was some pick up in November because of Diwali but now its again heading towards the worst,” said Arvinder Khurana, President of mobile retailers association which represents 150,000 stores pan-India.
He said that the biased support of smartphone<\/a> brands, who are channeling stocks to Amazon and Flipkart is the reason for a 50% drop and even banks are responsible, having given 10% instant cashback exclusively to e-tailers.
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排灯节以来智能手机需求下降20 - 25%
市场情报公司对位法预计下降20 - 25%在11月和12月进一步下滑。环比销售通常是下来后直接排灯节,但今年的缺点可能是尖锐鉴于高峰需求导致的节日是有史以来最高的,分析师说。
Re-commerce公司Cashify说,去年11月,业务已经三分之一的顶峰,Flipkart公司的第二天的大十亿节日在十月。”节日期间的总趋势是排灯节销售,折扣和支持的交易,目击者的2至3倍的正常业务和同等下降后立即排灯节,和下个月恢复正常的需求,“说Ashwini Bhadoria,副总裁——交流项目&联盟Cashify。
“所以谈论Cashify,现在,我们的三分之一的业务高峰的日子里,这是第二天Flipkart公司大十亿的销售,”他说
顶级品牌包括小米,体内和Realme本赛季都报告了他们有史以来最高的排灯节销售苹果创下有史以来最高的在7 - 9月当季出货量之前推出的旗舰。
“主流零售商今年无论如何见证黑人排灯节,销售下降了50%。10月是最糟糕的一个月对我们来说,有一些接11月因为排灯节,但现在又朝着最糟糕的,”说arvind Khurana认为,手机零售商协会主席pan-India代表150000家门店。
他说的有偏见的支持智能手机Flipkart公司品牌,引导股市亚马逊和原因下降了50%,甚至银行负责,即时给出10%返现独家销售商。
Market Intelligence firm Counterpoint<\/a> is estimating a 20-25% drop in November and further decline in December. Month-on-month sales is usually down straight after Diwali, but the downside this year could be sharper given that peak demand in the lead up to the festival was the highest ever, analysts say.
“September usually records the highest shipments as brands begin stocking up for festive sales. But after Diwali sales there is an immediate drop which is close to 20-25%,” said Tarun Pathak, research director at Counterpoint.
<\/p>Read also<\/h4>
<\/a><\/figure>Smartphone market up 15% during festive period<\/a><\/h5><\/div>
<\/a><\/figure>Sales of budget, premium smartphones soar in festive season, mid-segment takes a hit<\/a><\/h5><\/div>
<\/a><\/figure>Festive season pushes smartphones import by 20% in September<\/a><\/h5><\/div>
<\/a><\/figure>Smaller offline smartphone retailers miss Diwali bus, record fall in sales<\/a><\/h5><\/div><\/div><\/div>
Re-commerce firm Cashify said that in November, business is already at a third of its peak which was the second day of Flipkart’s Big Billion festival in October. “The general trend in the festive season is that the Diwali sales, backed by discounts and deals, witnesses 2-3 times of usual business and an equal drop immediately after Diwali, and the next month the demand normalises,” said Ashwini Bhadoria, VP - Exchange Programs & Alliances, Cashify.
“So talking about Cashify, right now, we are at one-third of business of our peak days, which was the second day of the Flipkart Big Billion Sale,” he said
Top brands including Xiaomi<\/a>, Vivo<\/a> and Realme<\/a> have all reported their highest ever Diwali sales this season while Apple<\/a> recorded its highest ever shipments in the July-September period even before the launch of its flagship.
“Mainline retailers were anyway witnessing Black Diwali this year with sales having declined by 50%. October was the worst month for us, there was some pick up in November because of Diwali but now its again heading towards the worst,” said Arvinder Khurana, President of mobile retailers association which represents 150,000 stores pan-India.
He said that the biased support of smartphone<\/a> brands, who are channeling stocks to Amazon and Flipkart is the reason for a 50% drop and even banks are responsible, having given 10% instant cashback exclusively to e-tailers.
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