KOLKATA: Online<\/a> smartphones sales went flat last year after a three-year surge, reviving spirits in the brick-and-mortar trade. On top of that, ecommerce sites failed to make any significant headway in white goods<\/a> such as refrigerators and air conditioners despite online marketplaces trying hard to make a dent in the segment. 加尔各答:在线智能手机销售平去年飙升了三年,在实体贸易恢复精神。最重要的是,电子商务站点未能取得任何重大进展白色家电如冰箱和空调尽管在线市场努力削弱段。
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Hong Kong-based market tracker Counterpoint Research<\/a> said the share of online sales of smartphones grew just a percentage point to 32% of the overall market in 2016. In contrast, this had doubled in 2014 and 2013. The reason for this was the end of heavy discounting after the government issued norms for online marketplaces to maintain a level playing field. Also, brands set uniform pricing norms across online and offline sales, betting on an omni-channel strategy.
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\n\"There are virtually no price differences for popular smartphones between online and offline. Hence, offline contribution of smartphones is now going to grow again,” said cellphone retail chain Hotspot’s director Subhasish Mohanty.
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Shubhodip Pal, chief operating officer at online exclusive smartphone<\/a> brand Yu Mobiles<\/a>, said online sales weren’t spared the demonetisation effect in November and December as it hit the cash-on-delivery mode of payment. Yu Mobiles is owned by Micromax<\/a>.
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\n\"During the demonetisation phase consumers were cautious to spend due to non-availability of cash. However, an increased impetus on cashless economy aligned towards digital India will boost online sales,” Manish Sharma, CEO, Panasonic India. The market share of online sales in household appliances grew to just 7.7% last year from 6.6% in 2015, according to data from researcher Euromonitor International. This is despite several online exclusive appliance brands charging 20-30% less than comparable products available in stores.
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\n
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\nVideocon chief operating officer CM Singh said small appliances and microwave ovens have been able to crack the online market but consumers still prefer touch and feel when they want to buy a refrigerator, washing machine or air-conditioner. \"There have been high return rates for these products online due to mishandling since transporting them is a challenge,” he said.
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\nCHINESE PHONES ALSO MOVING OFFLINE<\/strong>
Counterpoint Research analysts said Chinese smartphone brands like Motorola<\/a>, Xiaomi<\/a>, Lenovo<\/a>, LeEco<\/a> entered India through online sales, which was followed by discount-driven branding activities across Flipkart, Snapdeal and Amazon, which had helped the ecommerce channel to grow significantly. But they are moving into offline retail as well, reflecting market trends.
\n
\n\"The online exclusive brands have started to invest in offline retail operations reducing the online traction. Also, the number of new smartphone brands entering the Indian market has reduced over the years and we are expecting this trend to continue,” said Counterpoint senior analyst Pavel Naiya.
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\nAmazon India, however, said its business did not lose any momentum with smartphone sales rising by 150% last year and large appliances by 200%. \"Last year we built upon our earlier partnerships with brands and added more brands onto Amazon. For large appliances, we have set up dedicated fulfilment centres,” said Manish Tiwary, vice president, category management. Euromonitor said many online retailers are incurring losses after offering heavy discounts on consumer electronics and it will be difficult to maintain them. \"It remains to be seen if consumers will continue to shop online once online retailers reduce the level of discounts,” it said.
\n
\nMeanwhile, brick-and-mortar stores are offering attractive discounts in some instances, as a laptop buyer discovered.
\n
\n\"I bought a Dell Inspiron (5568) from Reliance Digital on Thursday for Rs 63,999 while on Amazon the price was Rs 76,683. I got a Dell bag and an all-inone Canon printer for free with the laptop which was not there on Amazon,” said JK Rajan, an independent consultant at German firm TUV.\n\n<\/p><\/body>","next_sibling":[{"msid":58172053,"title":"Internet restored in Kashmir","entity_type":"ARTICLE","link":"\/news\/internet-restored-in-kashmir\/58172053","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58174044,"entity_type":"ARTICLE","title":"Smartphone sales slump, white goods lose sheen online","synopsis":"Counterpoint Research said the share of online sales of smartphones grew just a percentage point to 32% of the overall market in 2016.","titleseo":"telecomnews\/smartphone-sales-slump-white-goods-lose-sheen-online","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-04-14 05:24:45","lastupd":"2017-04-14 05:25:15","breadcrumbTags":["Smartphone","White goods","Motorola","Lenovo","online","Micromax","Devices","Xiaomi","CounterPoint Research","LeEco","YU Mobiles"],"secinfo":{"seolocation":"telecomnews\/smartphone-sales-slump-white-goods-lose-sheen-online"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2017-04-14" data-index="article_1">
香港的市场跟踪对比研究说在线智能手机的销量只增长了百分之一的份额在2016年整体市场32%的份额。相比之下,在2014年和2013年翻了一番。竞相压价的原因是在政府发布了在线市场规范来维护一个公平的竞争环境。而且,品牌设置统一的定价准则在在线和离线销售,赌一个omni-channel策略。
“几乎没有价格差异之间的受欢迎的智能手机在线和离线。因此,智能手机的离线贡献现在将再次增长,“手机零售连锁热点的莫汉蒂Subhasish主任说。
首席运营官网上独家Shubhodip Pal智能手机品牌于手机说,网上销售没有幸免demonetisation效应在11月和12月的货到付款的支付方式。于手机归Micromax。
“在demonetisation阶段消费者谨慎由于某现金支出。然而,增加动力无现金经济一致向数字印度将促进网上销售,”首席执行官Manish Sharma,松下印度。在线销售家电的市场份额从2015年的6.6%去年增长了7.7%,根据研究机构Euromonitor International的数据。尽管几家网上独家设备品牌收费20 - 30%低于同类产品在商店里。
Videocon首席运营官厘米辛格说小家电和微波炉已经能够破解网上市场,但消费者仍然喜欢触摸和感觉当他们想买一个冰箱,洗衣机和空调。“高回报利率对这些产品在线由于运输不当,因为他们是一个挑战,”他说。
中国手机也离线移动
对比研究分析师说,中国的智能手机品牌摩托罗拉,小米,联想,LeEco通过网上销售进入印度,其次是discount-driven Flipkart公司品牌活动,Snapdeal和亚马逊,帮助电子商务频道显著增长。但他们也进入线下零售,反映市场趋势。
“在线独家品牌已经开始投资于离线在线零售业务减少牵引。同时,新的智能手机品牌的数量减少了进入印度市场多年来,我们预计这一趋势会持续下去,“对位高级分析师帕维尔Naiya说。
亚马逊印度表示,其业务没有失去任何动力大型家电智能手机销量去年增长了150%,200%。“去年早些时候我们建立在伙伴关系与品牌和增加品牌到亚马逊。对于大型电器,我们设立了专门的实现中心,”副总裁Manish Tiwary说,品类管理。欧睿说,许多在线零售商正在遭受损失后重打折消费电子产品和它将很难维持。“还有待观察,如果消费者将继续网上购物一次在线零售商减少折扣,”它说。
与此同时,实体店提供有吸引力的折扣在某些情况下,作为一个笔记本电脑买家发现。
“我买了戴尔Inspiron(5568)从依赖数字周四Rs 63999在亚马逊价格76683卢比。我得到一个戴尔袋和一个all-inone佳能打印机免费的笔记本电脑都是在亚马逊,德国“JK Rajan说,一个独立的顾问公司德国莱茵。
KOLKATA: Online<\/a> smartphones sales went flat last year after a three-year surge, reviving spirits in the brick-and-mortar trade. On top of that, ecommerce sites failed to make any significant headway in white goods<\/a> such as refrigerators and air conditioners despite online marketplaces trying hard to make a dent in the segment.
\n
Hong Kong-based market tracker Counterpoint Research<\/a> said the share of online sales of smartphones grew just a percentage point to 32% of the overall market in 2016. In contrast, this had doubled in 2014 and 2013. The reason for this was the end of heavy discounting after the government issued norms for online marketplaces to maintain a level playing field. Also, brands set uniform pricing norms across online and offline sales, betting on an omni-channel strategy.
\n
\n\"There are virtually no price differences for popular smartphones between online and offline. Hence, offline contribution of smartphones is now going to grow again,” said cellphone retail chain Hotspot’s director Subhasish Mohanty.
\n
Shubhodip Pal, chief operating officer at online exclusive smartphone<\/a> brand Yu Mobiles<\/a>, said online sales weren’t spared the demonetisation effect in November and December as it hit the cash-on-delivery mode of payment. Yu Mobiles is owned by Micromax<\/a>.
\n
\n\"During the demonetisation phase consumers were cautious to spend due to non-availability of cash. However, an increased impetus on cashless economy aligned towards digital India will boost online sales,” Manish Sharma, CEO, Panasonic India. The market share of online sales in household appliances grew to just 7.7% last year from 6.6% in 2015, according to data from researcher Euromonitor International. This is despite several online exclusive appliance brands charging 20-30% less than comparable products available in stores.
\n
\n
\n
\nVideocon chief operating officer CM Singh said small appliances and microwave ovens have been able to crack the online market but consumers still prefer touch and feel when they want to buy a refrigerator, washing machine or air-conditioner. \"There have been high return rates for these products online due to mishandling since transporting them is a challenge,” he said.
\n
\nCHINESE PHONES ALSO MOVING OFFLINE<\/strong>
Counterpoint Research analysts said Chinese smartphone brands like Motorola<\/a>, Xiaomi<\/a>, Lenovo<\/a>, LeEco<\/a> entered India through online sales, which was followed by discount-driven branding activities across Flipkart, Snapdeal and Amazon, which had helped the ecommerce channel to grow significantly. But they are moving into offline retail as well, reflecting market trends.
\n
\n\"The online exclusive brands have started to invest in offline retail operations reducing the online traction. Also, the number of new smartphone brands entering the Indian market has reduced over the years and we are expecting this trend to continue,” said Counterpoint senior analyst Pavel Naiya.
\n
\nAmazon India, however, said its business did not lose any momentum with smartphone sales rising by 150% last year and large appliances by 200%. \"Last year we built upon our earlier partnerships with brands and added more brands onto Amazon. For large appliances, we have set up dedicated fulfilment centres,” said Manish Tiwary, vice president, category management. Euromonitor said many online retailers are incurring losses after offering heavy discounts on consumer electronics and it will be difficult to maintain them. \"It remains to be seen if consumers will continue to shop online once online retailers reduce the level of discounts,” it said.
\n
\nMeanwhile, brick-and-mortar stores are offering attractive discounts in some instances, as a laptop buyer discovered.
\n
\n\"I bought a Dell Inspiron (5568) from Reliance Digital on Thursday for Rs 63,999 while on Amazon the price was Rs 76,683. I got a Dell bag and an all-inone Canon printer for free with the laptop which was not there on Amazon,” said JK Rajan, an independent consultant at German firm TUV.\n\n<\/p><\/body>","next_sibling":[{"msid":58172053,"title":"Internet restored in Kashmir","entity_type":"ARTICLE","link":"\/news\/internet-restored-in-kashmir\/58172053","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58174044,"entity_type":"ARTICLE","title":"Smartphone sales slump, white goods lose sheen online","synopsis":"Counterpoint Research said the share of online sales of smartphones grew just a percentage point to 32% of the overall market in 2016.","titleseo":"telecomnews\/smartphone-sales-slump-white-goods-lose-sheen-online","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-04-14 05:24:45","lastupd":"2017-04-14 05:25:15","breadcrumbTags":["Smartphone","White goods","Motorola","Lenovo","online","Micromax","Devices","Xiaomi","CounterPoint Research","LeEco","YU Mobiles"],"secinfo":{"seolocation":"telecomnews\/smartphone-sales-slump-white-goods-lose-sheen-online"}}" data-news_link="//www.iser-br.com/news/smartphone-sales-slump-white-goods-lose-sheen-online/58174044">
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