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\"Vendor activity remained muted in Q2, due to falling demand and government scrutiny of Chinese manufacturers,\" said Sanyam Chaurasia, analyst at Canalys, adding that Chinese vendors shipped 76% of all smartphones in Q2 2022. \"Ballooning inflation has hit consumers' disposable income and vendors are struggling to cover their operating costs.\"
The top Chinese brands such as Oppo<\/a>, Vivo<\/a> and Xiaomi<\/a> also struggled with government scrutiny along with financial problems, but the report notes that the business impact has been limited, with no major changes in the vendor shares.
Xiaomi<\/a> retained the top position, with 19% market share, shipping 7 million units, despite ogranisational changes and government scrutiny.
Samsung<\/a> came in second place with 18% share, shipping 6.7 million units, boosted by a positive reception of its flagship S series.
Realme was placed third with 17% market share, shipping 6.1 million units. Vivo<\/a> and Oppo<\/a> had 16% and 15% share, shipping 6 million and 5.5 million units respectively.
\"Vendors are looking to leverage strong channel collaboration as smartphone inventory is alarmingly high,\" said Chaurasia, adding that brands will be using deep discount sales to get rid of stock before the holiday season kicks in.
Canalys expects brands to participate in monsoon season sales on Flipkart and Amazon<\/a>, with significant discounts to stimulate demand and prepare for upcoming launches in Q3. Brands are also expected to support offline retailer's margins to stimulate demand, helping them provide better deals to end users.
The report notes that the second half of the year won't benefit from pent-up demand like last year, but the rebound through the festive sales will be driven by replacement purchases.
However, the weakening Indian rupee, rising retail prices and Chinese brands' compliance risks are hindering growth in the sub-$200 segment.
\"The domestic environment remains cautious in the short term. A recovery in the mass market is contingent on proactive economic measures and adequate rains,\" the report added.
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印度手机市场下降了5%在Q2抑制需求:Canalys
“供应商活动在Q2依旧温和,由于需求下降和政府审查的中国制造商,“说Sanyam Chaurasia, Canalys分析师。他说,中国供应商运送所有智能手机在2022年第二季度的76%。“不断膨胀的通胀已达到消费者的可支配收入,供应商正在努力弥补运营成本。”
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“供应商活动在Q2依旧温和,由于需求下降和政府审查的中国制造商,“说Sanyam Chaurasia, Canalys分析师。他说,中国供应商运送所有智能手机在2022年第二季度的76%。“不断膨胀的通胀已达到消费者的可支配收入,供应商正在努力弥补运营成本。”
中国品牌等相对应的人,体内和小米还在政府审查财务问题,但报告指出,业务影响是有限的,没有重大变化的供应商的股票。
小米保留顶部位置,以19%的市场份额,发货700万台,尽管ogranisational变化和政府审查。
三星以18%的市场份额名列第二,发货670万台,得益于积极的旗舰S系列的接待。
Realme以17%的市场份额位居第三,发货610万台。体内和相对应的人有16%和15%的市场份额,运输单位分别为600万人和550万人。
“供应商想要利用强大的渠道合作智能手机库存高得惊人,“Chaurasia说,并补充说品牌将使用深折扣销售摆脱股票在假期开始之前。
Canalys预计品牌参与季风季节Flipkart公司和销售亚马逊,重要的折扣刺激需求和准备即将到来的在第三季度推出。品牌也将支持离线零售商的利润刺激需求,帮助他们向最终用户提供更好的交易。
报告指出,今年下半年不会像去年那样受益于被压抑的需求,但通过节日销售的反弹将由购买更换。
然而,印度卢比疲软,零售价格的上涨和中国品牌“合规风险是阻碍增长低于200美元。
“国内环境在短期内仍持谨慎态度。大众市场的复苏是取决于积极的经济措施和足够的降雨,”报告补充说。
