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智能手机出货量在印度在2022年下降9%,至1.52亿辆;三星在第四季度:对位
2022年第四季度,三星与20%的市场份额排名第一(2021年第四季度16%),体内以19%的份额紧随其后。小米下滑至第三等级18%的份额。
研究公司认为整体同比下降,第二次在印度的智能手机市场,入门级和预算的下降段面临供应限制在今年年初,然后目睹了全年的需求较低。
在2022年的第四季度,三星与20%的市场份额排名第一(2021年第四季度16%),体内以19%的份额紧随其后。小米降至第三等级18%的份额。
然而,在2022年,小米依然没有。1智能手机品牌20%(与2021年的24%),其次是三星(19%),和体内(16%)。Realme下滑至第四排在2022年在同僚保持其第五的排名,根据研究公司。
“消费者的需求开始下降时从第二季度全球经济瘫痪等问题由多个宏观经济历史高通货膨胀,失业率上升和地缘政治冲突,影响印度经济。跨渠道库存累积后导致第二季度发货量低于预期在今年下半年,“高级研究分析师Prachir辛格说。
研究分析师Shilpi Jain说,尽管整体市场下滑,高端智能手机市场的份额不断上升,2022年达到了史无前例的11%。
“这个矛盾的趋势意味着印度的智能手机市场正在从赶上价值观取向的。entry-tier和预算部分受影响最严重的时候,溢价部分仍然免疫,显示两位数的增长,”Jain说。
Jain称,”原始设备制造商(oem)的关注增加,消费升级到高级功能,和各种融资方案的可用性premiumization趋势。“我们相信高端品味的势头将继续在2023年由于oem厂商的关注和消费升级更快。”
小米印度旨在通过精简投资反弹,入门级的焦点的
“融资将是游戏的名称。品牌签署的支付能力处理金融家去年高端车型。他们必须做同样的预算智能手机今年来生成需求,”高级分析师Prachir辛格说对比研究。
OnePlus同比增长50%在2022年由北国OnePlus CE 2系列。它捕获的第二点实惠的溢价部分以22%的份额。Nord CE 2 Lite是最畅销5 g模型20000年sub-Rs段于2022年。
“我们认为,库存和需求状况将继续影响市场在2023年上半年,下半年改善由于节日期间和升级到5 g设备,”辛格说。
总的来说,印度智能手机市场营收持平尽管发货量较上年同期下滑9%。三星的市场收入以20%的份额由其高端智能手机模型,尤其是星系S22系列。苹果从2021年的第四个位置上升的收入份额和捕获的2022年的第二位。iPhone 13在2022年占领了顶级智能手机型号现货。
“中国品牌价值份额累计下降,捕获60%的收入份额在2022年到2021年的65%相比,“对位说。
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<\/figure>NEW DELHI: Smartphone shipments in India declined strongly at 9% year-over-year to 152 million units in 2022, even as the premium segment continued to rise and captured a double-digit market share, according to the latest report by Counterpoint Research<\/a>. The research firm attributed the overall year-over-year decline, the second ever in India\u2019s smartphone market, to the fall in entry-level and budget segments which faced supply constraints at the beginning of the year and then witnessed a lower demand throughout the year.
In the Q4 of 2022, Samsung<\/a> took the top spot with a 20% market share (versus 16% in Q4 2021), followed by Vivo with a 19% share. Xiaomi<\/a> slipped to the third rank with an 18% share.
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However, across 2022, Xiaomi remained the no. 1 smartphone brand with a 20% (versus 24% in 2021), followed by Samsung (19%), and Vivo (16%). Realme slipped to the fourth rank in 2022 while Oppo maintained its fifth rank, as per the research firm.
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\u201cConsumer demand started declining from the second quarter when the global economy was crippled by multiple macroeconomic issues like all-time high inflation, rising unemployment and geopolitical conflicts, affecting India\u2019s economy as well. Inventory build-up across channels after the second quarter led to lower-than-expected shipments throughout the second half of the year,\u201d said Senior Research Analyst Prachir Singh.
Research Analyst Shilpi Jain said that despite an overall market decline, the premium smartphone market\u2019s share kept rising in 2022 and reached its highest-ever of 11%.
\u201cThis paradoxical trend implies that India\u2019s smartphone market is moving from being volume-driven to value-driven. While entry-tier and budget segments were most affected, the premium segment remained immune and showed double-digit growth,\u201d Jain said.
According to Jain, original equipment manufacturers\u2019s (OEMs\u2019) increased focus, consumer upgrading to to premium features, and the availability of various financing schemes drove the premiumization trend. \u201cWe believe the momentum for the premium segment will continue in 2023 as well owing to OEMs\u2019 focus and faster consumer upgrades.\u201d
<\/figure>However, across 2022, Xiaomi remained the no. 1 smartphone brand with a 20% (versus 24% in 2021), followed by Samsung (19%), and Vivo (16%). Realme slipped to the fourth rank in 2022 while Oppo maintained its fifth rank, as per the research firm.
<\/figure>\u201cConsumer demand started declining from the second quarter when the global economy was crippled by multiple macroeconomic issues like all-time high inflation, rising unemployment and geopolitical conflicts, affecting India\u2019s economy as well. Inventory build-up across channels after the second quarter led to lower-than-expected shipments throughout the second half of the year,\u201d said Senior Research Analyst Prachir Singh.
Research Analyst Shilpi Jain said that despite an overall market decline, the premium smartphone market\u2019s share kept rising in 2022 and reached its highest-ever of 11%.
\u201cThis paradoxical trend implies that India\u2019s smartphone market is moving from being volume-driven to value-driven. While entry-tier and budget segments were most affected, the premium segment remained immune and showed double-digit growth,\u201d Jain said.
According to Jain, original equipment manufacturers\u2019s (OEMs\u2019) increased focus, consumer upgrading to to premium features, and the availability of various financing schemes drove the premiumization trend. \u201cWe believe the momentum for the premium segment will continue in 2023 as well owing to OEMs\u2019 focus and faster consumer upgrades.\u201d
<\/div><\/div>Apple<\/a> grew 16% year-over-year in 2022, maintaining the lead in the overall premium segment (>Rs 30,000), as well as the ultra-premium segment (>Rs 45,000). Increasing \u2018Make in India\u2019 capabilities for both local consumption and exports, expanding offline share through LFRs and aggressive promotions during the festive season accelerated Apple\u2019s growth in India, said Counterpoint.
<\/a><\/figure>\u2018Xiaomi India aims to bounce back via leaner portfolio, entry level focus\u2019<\/a><\/h2>
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