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在检查烦人短信的新系统下，短信流量恢复到每天近10亿条

印度的移动短信流量已达到每天近10亿条短信，与4月1日实施新制度之前的水平相似，因此显示出对基于区块链技术的系统过滤烦人信息的适应性增强。

在检查烦人短信的新系统下，短信流量恢复到每天近10亿条
新德里:印度的移动短信流量已经接近十亿了短信与4月1日实施新制度之前的水平相似，因此显示出对基于区块链技术的系统过滤烦人信息的适应性增强。

4月份的第一周，由于商业实体减少了发送促销短信以避免失败，每天发送的短信数量下降了近30%，至7亿封。但现在交通量已经接近正常水平，专家们预计短信通道因为新冠肺炎疫情导致的限制措施使其成为企业营销需求的最相关选择。

“一个很大的变化DLT电话营销公司Kaleyra的首席营收官Aniketh Jain说:“(分销商账本技术)在几周内就被企业广泛采用，这说明短信还有很长的路要走。”

“毫无疑问，鉴于数字浪潮加速了短信、富媒体信息和语音通信的力量，短信仍是企业的首选渠道。节日和体育活动推动了短信消费，很快就恢复到10亿条。”

随着消费者在新冠肺炎(Covid-19)大流行的第二波疫情中回归家中，数字化在支付、电子学习、电子商务、电子健康和游戏等领域的应用将会更快。熟悉电信公司区块链业务的高管表示，银行和金融服务业、教育和医疗保健目前是每日短信量最大、增长最快的贡献者。

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Trai指导从4月1日起屏蔽短信

厌倦了垃圾短信?一个接一个地整理你的收件箱

“尽管来自大型企业的增长显著，但不幸的是，DLT系统已经冲走了小企业10-15%的流量，小企业仍然需要手动采用新技术。电信一位不愿透露姓名的高管告诉印度经济时报。

领先的即时通讯服务提供商Gupshup表示，WhatsApp Business messaging、谷歌的Rich Communication Services (RCS)和公司自己的吉普赛人解决方案在印度快速发展。

“印度是一个移动优先的国家，所以短信是企业最大的渠道，”Gupshup首席执行官Beerud Sheth说。“但随着互联网使用量的快速增长，企业越来越多地考虑在不同领域、不同语言的聊天机器人中使用人工智能，并将其用于营销、销售、客户支持等用例。”

塔塔通信上述企业正在转向“对话商务”，并选择更新的多媒体平台，而不是简单的消息服务，以区分和整理。

“在这个充满挑战的时代，与公众的沟通是生存的关键，所有的媒体渠道都充斥着新闻和信息片段，乐动扑克CPaaS将通过个人选择的渠道实现定制化通信，”该公司发言人表示。

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rcs
dlt
\"SMS<\/figure>New Delhi: India's mobile SMS traffic<\/a> has reached close to a billion SMSes<\/a> per day, similar to the levels before the new regime was implemented on April 1, thus showing increased adaptability to the blockchain technology-based system to filter pesky messages.

The volume of SMSes delivered per day had declined almost 30% to 700 million in the first week of April as business entities held back on sending promotional SMSes to avoid failures. But now that the traffic has reached almost normal levels, experts expect the SMS channel<\/a> to grow beyond 1 billion as Covid-led restrictions make it the most relevant choice for marketing needs of enterprises.

\u201cA big change like DLT<\/a> (distributor ledger technology) was well adopted in a few weeks by businesses which tells you that SMS still has a long way to sustain,\u201d said Aniketh Jain, chief revenue officer of telemarketing firm Kaleyra.

<\/div><\/div>\u201cNo doubt that SMS is still the go-to channel for businesses, given the digital wave which has accelerated the power of communication across SMS, rich-media messages and voice. Festivity and sporting activities have fuelled SMS consumption across soon taking it back to 1 billion,\u201d he said.

As consumers rebound to their homes amid the second wave of the Covid-19 pandemic, there will be faster adoption of digitization in areas like payments, e-learning, e-commerce, e-health and gaming. According to executives close to blockchain operations of telecom companies, the banking and financial services industry, education and healthcare are currently the largest and fastest growing contributors to daily SMS volumes.

Read also<\/h3>
<\/a><\/div>

Trai directs SMS 'scrubbing', blocking from April 1<\/h4><\/a><\/div>
<\/a><\/div>

Tired of SMS Spam? Curate your inbox\u2026 one by one<\/h4><\/a><\/div><\/div>
\u201cAlthough there is significant growth coming from large enterprises, unfortunately, the DLT system has washed away 10-15% of the traffic from small businesses, who still need hand-holding to adopt the new technology,\u201d one telco<\/a> executive told ET on condition of anonymity.

Leading messaging service provider Gupshup said alternative channels of conversational messaging like WhatsApp Business Messaging, Google's Rich Communication Services (RCS<\/a>) and the company\u2019s own GIP<\/a> solution are fast-picking pace in India.

<\/div><\/div>\u201cIndia is a mobile-first country and so SMS is the biggest channel for enterprises,\u201d said Beerud Sheth, CEO, Gupshup. \u201cBut as internet usage is fast exploding, businesses are increasingly considering the use of AI for chatbots in various sectors, across different languages and for use-cases like marketing, sales, customer support etc.\u201d

Tata Communications<\/a> said enterprises are moving towards \"conversational commerce\" and choosing newer multimedia platforms over plain messaging services to differentiate and declutter.

\u201cIn these challenging times, as communication with the general public is key to survival, and all media channels are overflowing with news and information snippets, CPaaS<\/a> will enable customised communications via an individual's channel-of-choice,\u201d the company spokesperson said.
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