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\"\"By Marcelo<\/a> Ballve<\/strong>
\n
Snapchat<\/a>, the disappearing messaging app most popular among teens and young adults, looks like it will launch the Snapchat Discovery service in November that will send news and ads to users, according to sources who spoke to the Wall Street Journal.
\n
\nWhile Snapchat does not yet have any ad products, and isn't an intuitive platform for marketers, its demographics have proved irresistible to a number of brands.
\n
\nIn a new report, BI Intelligence looks at the demographics of who's on Snapchat and which brands have launched early efforts on the platform. Even without the Snapchat Discovery service, the app is already emerging as a key medium for targeted marketing and messaging for certain audiences. The report also spotlights the opportunities ahead, as users embrace new features like \"Stories,\" collections of videos and photos that don't self-destruct, and can be viewed and re-viewed in a 24-hour window.
\n
\nSnapchat has significant scale: In our exclusive estimate of Snapchat's global user base, we synthesize data from app charts, smartphone penetration numbers, survey data, and Snapchat's own limited announcements. Our estimate for Snapchat's monthly active users or MAUs is the first of its kind. Snapchat is building the necessary scale to emerge as a powerful brand platform.
\n
\n
\n\t\n\t\t\n\t\t\t
\n\t\t\t\t\"\"<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table><\/div>\n
\nSnapchat is powerful in part because of its unique demographics. Snapchat's users are majority female, and most users are between the ages of 13 and 25, according to press reports, based on statements from Snapchat's executives. We provide detailed estimates of Snapchat users' demographic profile, using data from several sources. Young women are a difficult-to-reach and influential demographic.
\n
\nEngagement is high: Two-fifths of 18-year-olds in the U.S. use it \"multiple times daily\" to communicate with family and friends, according to a survey published earlier this year. That's a higher proportion than those saying they use voice calls multiple times daily.
\n
It's a global phenomenon. Snapchat has reached a top three rank in the iPhone<\/a> app store in many of the world's wealthiest and most developed consumer markets, including Sweden, France, Australia, Norway, Canada, and the U.S. and U.K.
\n
\nVisual sharing on Snapchat is exploding. Sharing of Snapchat Stories increased 100% in the last two months. Stories are now getting 1 billion views daily, while 760 million disappearing photos and videos are sent daily.
\n
\nSnapchat is much more than disappearing photos. It has introduced several marketer-friendly features in the last eight months, including videos known as \"Snapchat Stories.\" The app's millions of users can weave together collections of photos and video into stories. Brands, too, have been quick to adopt stories. Like with TV ads, brands can make their stories 30- or 60-seconds long, a comfortable and familiar format for advertisers. Also, Stories don't disappear after a few seconds. They can be watched again and again in a 24-hour period.
\n
Brands are increasingly active on Snapchat. We also look at what major brands including Audi<\/a>, Taco Bell, Grub Hub, McDonald's and streetwear retailer Karmaloop are doing on Snapchat. Also notes usage by publishers like Mashable and institutions like the University Of Michigan.
\n
\nSnapchat does pose certain disadvantages. It is difficult, though not impossible, to build a large audience on Snapchat. To do so usually requires heavy cross-promotion on other social networks.
\n
\nIn full, the report:<\/strong>
\n
\nExplains all of Snapchat's new features<\/em>
\n
\nDigs into some of the numbers behind successful brand efforts on Snapchat<\/em>
\n
\nLists the international markets where Snapchat has become a top app<\/em>
\n
\nDescribes the reasons why Snapchat is still an immature marketing platform and may not be an ideal medium for every brand<\/em>
\n
\nIncludes 12 charts and datasets that break down Snapchat's demographics, analyzes brand activity, and showcases survey data on how specific audiences use the app<\/em>\n\n<\/body>","next_sibling":[{"msid":40852345,"title":"Billion-dollar valuations bring Rs 1 crore salaries to tech startups","entity_type":"ARTICLE","link":"\/news\/industry\/billion-dollar-valuations-bring-rs-1-crore-salaries-to-tech-startups\/40852345","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":40854704,"entity_type":"ARTICLE","title":"Snapchat is moving closer to an ad strategy: Here's how brands are already using the platform","synopsis":"In a new report, BI Intelligence looks at the demographics of who's on Snapchat and which brands have launched early efforts on the platform.","titleseo":"industry\/snapchat-is-moving-closer-to-an-ad-strategy-heres-how-brands-are-already-using-the-platform","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Business Insider","artdate":"2014-08-24 09:30:17","lastupd":"2014-08-24 10:03:08","breadcrumbTags":["industry","iPhone","Audi","Marcelo","Snapchat"],"secinfo":{"seolocation":"industry\/snapchat-is-moving-closer-to-an-ad-strategy-heres-how-brands-are-already-using-the-platform"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-08-24" data-index="article_1">

Snapchat正在接近一个广告策略:品牌已经使用的平台

在一份新的报告中,BI情报看谁的人口Snapchat和哪些品牌发起了早期的平台。

  • 2014年8月24日更新在帕克是
通过马塞洛Ballve

Snapchat消失,消息传递应用程序最受欢迎的青少年和年轻的成年人,看起来将在11月推出Snapchat发现服务,向用户发送新闻和广告,据消息来源对《华尔街日报》。乐动扑克

虽然Snapchat还没有任何广告产品,而不是一个直观的营销平台,其人口已经证明了不可抗拒的许多品牌。

在一份新的报告中,BI情报看谁的人口Snapchat和哪些品牌发起了早期的平台。即使没有Snapchat发现服务,应用程序已经成为一个重要媒介有针对性的营销和消息传递特定的观众。报告还聚光灯前的机会,因为用户接受新功能”的故事,“集合不自毁的视频和照片,并在一个24小时的窗口可以查看和研究进展。

Snapchat具有显著的规模:在我们的独家Snapchat估计的全球用户群,我们合成的数据应用图表、智能手机普及率数字、调查数据和Snapchat的有限的公告。我们估计Snapchat月度活跃用户或mau是第一的。Snapchat建立必要的规模,成为一个强大的品牌平台。

Snapchat是强大的,部分原因在于其独特的人口统计数据。Snapchat用户多数女性,大多数用户年龄在13 - 25日据媒体报道,基于Snapchat高管的言论。我们提供详细的估计Snapchat用户的人口统计资料,使用来自多个数据源的数据。年轻女性是难以到达的和有影响力的人口。

参与度高:2/5的18岁在美国使用“每日多次”与家人和朋友交流,今年早些时候发表的一项调查显示。的比例高于那些说他们每天多次使用语音通话。

这是一个全球现象。Snapchat已达到最高三个等级iPhone应用程序商店在世界上许多最富有和最发达的消费市场,包括瑞典、法国、澳大利亚、挪威、加拿大、美国和英国

视觉共享Snapchat爆炸。分享Snapchat故事增加了100%在过去的两个月。故事现在每天获得10亿的观点,而7.6亿年消失每天发送照片和视频。

Snapchat不仅仅是照片消失。它引入了几个marketer-friendly特性在过去的八个月,包括视频被称为“Snapchat故事。”The app's millions of users can weave together collections of photos and video into stories. Brands, too, have been quick to adopt stories. Like with TV ads, brands can make their stories 30- or 60-seconds long, a comfortable and familiar format for advertisers. Also, Stories don't disappear after a few seconds. They can be watched again and again in a 24-hour period.

品牌在Snapchat日益活跃。我们也看看主要品牌包括什么奥迪塔可钟,Grub中心,麦当劳和streetwear零售商Karmaloop Snapchat所做的。还指出使用出版商Mashable和密歇根大学等机构。

Snapchat确实具有一定的缺点。它是困难的,虽然不是不可能,建立一个大型Snapchat观众。这样做通常需要沉重的交叉推广其他社交网络。

完整的报告:

解释Snapchat所有的新功能

深入的一些数字Snapchat成功品牌背后的努力

列出了国际市场,Snapchat已成为高级应用

描述Snapchat的原因仍然是一个不成熟的营销平台,可能不是每个品牌的理想媒介

包括12个图表和数据集分解Snapchat的人口统计数据,分析品牌活动,展示了调查数据在特定的观众如何使用这个应用程序
  • 发布于2014年8月24日,从9点半我坚持
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\"\"By Marcelo<\/a> Ballve<\/strong>
\n
Snapchat<\/a>, the disappearing messaging app most popular among teens and young adults, looks like it will launch the Snapchat Discovery service in November that will send news and ads to users, according to sources who spoke to the Wall Street Journal.
\n
\nWhile Snapchat does not yet have any ad products, and isn't an intuitive platform for marketers, its demographics have proved irresistible to a number of brands.
\n
\nIn a new report, BI Intelligence looks at the demographics of who's on Snapchat and which brands have launched early efforts on the platform. Even without the Snapchat Discovery service, the app is already emerging as a key medium for targeted marketing and messaging for certain audiences. The report also spotlights the opportunities ahead, as users embrace new features like \"Stories,\" collections of videos and photos that don't self-destruct, and can be viewed and re-viewed in a 24-hour window.
\n
\nSnapchat has significant scale: In our exclusive estimate of Snapchat's global user base, we synthesize data from app charts, smartphone penetration numbers, survey data, and Snapchat's own limited announcements. Our estimate for Snapchat's monthly active users or MAUs is the first of its kind. Snapchat is building the necessary scale to emerge as a powerful brand platform.
\n
\n
\n\t\n\t\t\n\t\t\t
\n\t\t\t\t\"\"<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table><\/div>\n
\nSnapchat is powerful in part because of its unique demographics. Snapchat's users are majority female, and most users are between the ages of 13 and 25, according to press reports, based on statements from Snapchat's executives. We provide detailed estimates of Snapchat users' demographic profile, using data from several sources. Young women are a difficult-to-reach and influential demographic.
\n
\nEngagement is high: Two-fifths of 18-year-olds in the U.S. use it \"multiple times daily\" to communicate with family and friends, according to a survey published earlier this year. That's a higher proportion than those saying they use voice calls multiple times daily.
\n
It's a global phenomenon. Snapchat has reached a top three rank in the iPhone<\/a> app store in many of the world's wealthiest and most developed consumer markets, including Sweden, France, Australia, Norway, Canada, and the U.S. and U.K.
\n
\nVisual sharing on Snapchat is exploding. Sharing of Snapchat Stories increased 100% in the last two months. Stories are now getting 1 billion views daily, while 760 million disappearing photos and videos are sent daily.
\n
\nSnapchat is much more than disappearing photos. It has introduced several marketer-friendly features in the last eight months, including videos known as \"Snapchat Stories.\" The app's millions of users can weave together collections of photos and video into stories. Brands, too, have been quick to adopt stories. Like with TV ads, brands can make their stories 30- or 60-seconds long, a comfortable and familiar format for advertisers. Also, Stories don't disappear after a few seconds. They can be watched again and again in a 24-hour period.
\n
Brands are increasingly active on Snapchat. We also look at what major brands including Audi<\/a>, Taco Bell, Grub Hub, McDonald's and streetwear retailer Karmaloop are doing on Snapchat. Also notes usage by publishers like Mashable and institutions like the University Of Michigan.
\n
\nSnapchat does pose certain disadvantages. It is difficult, though not impossible, to build a large audience on Snapchat. To do so usually requires heavy cross-promotion on other social networks.
\n
\nIn full, the report:<\/strong>
\n
\nExplains all of Snapchat's new features<\/em>
\n
\nDigs into some of the numbers behind successful brand efforts on Snapchat<\/em>
\n
\nLists the international markets where Snapchat has become a top app<\/em>
\n
\nDescribes the reasons why Snapchat is still an immature marketing platform and may not be an ideal medium for every brand<\/em>
\n
\nIncludes 12 charts and datasets that break down Snapchat's demographics, analyzes brand activity, and showcases survey data on how specific audiences use the app<\/em>\n\n<\/body>","next_sibling":[{"msid":40852345,"title":"Billion-dollar valuations bring Rs 1 crore salaries to tech startups","entity_type":"ARTICLE","link":"\/news\/industry\/billion-dollar-valuations-bring-rs-1-crore-salaries-to-tech-startups\/40852345","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":40854704,"entity_type":"ARTICLE","title":"Snapchat is moving closer to an ad strategy: Here's how brands are already using the platform","synopsis":"In a new report, BI Intelligence looks at the demographics of who's on Snapchat and which brands have launched early efforts on the platform.","titleseo":"industry\/snapchat-is-moving-closer-to-an-ad-strategy-heres-how-brands-are-already-using-the-platform","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Business Insider","artdate":"2014-08-24 09:30:17","lastupd":"2014-08-24 10:03:08","breadcrumbTags":["industry","iPhone","Audi","Marcelo","Snapchat"],"secinfo":{"seolocation":"industry\/snapchat-is-moving-closer-to-an-ad-strategy-heres-how-brands-are-already-using-the-platform"}}" data-news_link="//www.iser-br.com/news/industry/snapchat-is-moving-closer-to-an-ad-strategy-heres-how-brands-are-already-using-the-platform/40854704">