![\"<p>Poco's](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
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- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
少印度总经理C印度发射略X2的智能手机,在新德里。照片/ Shahbaz汗)(
新德里:中国手机制造商少,最近被剥离小米作为一个独立的实体,预计消费者需求激增智能手机一旦允许销售在印度,目前在一个全国性的封锁。
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
Poco's India general manager C Manmohan launches Poco X2 smartphone, in New Delhi.Photo\/Shahbaz Khan)(<\/span><\/figcaption><\/figure>NEW DELHI: Chinese handset maker Poco, which has recently been spun off from Xiaomi<\/a> as a separate entity, expects a surge in consumer demand for smartphones<\/a> once sales are allowed in India, which is currently under a nationwide lockdown.
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-04-28" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
少印度总经理C印度发射略X2的智能手机,在新德里。照片/ Shahbaz汗)(
新德里:中国手机制造商少,最近被剥离小米作为一个独立的实体,预计消费者需求激增智能手机一旦允许销售在印度,目前在一个全国性的封锁。
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
Poco's India general manager C Manmohan launches Poco X2 smartphone, in New Delhi.Photo\/Shahbaz Khan)(<\/span><\/figcaption><\/figure>NEW DELHI: Chinese handset maker Poco, which has recently been spun off from Xiaomi<\/a> as a separate entity, expects a surge in consumer demand for smartphones<\/a> once sales are allowed in India, which is currently under a nationwide lockdown.
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
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<\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
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- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
少印度总经理C印度发射略X2的智能手机,在新德里。照片/ Shahbaz汗)(
新德里:中国手机制造商少,最近被剥离小米作为一个独立的实体,预计消费者需求激增智能手机一旦允许销售在印度,目前在一个全国性的封锁。
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
Poco's India general manager C Manmohan launches Poco X2 smartphone, in New Delhi.Photo\/Shahbaz Khan)(<\/span><\/figcaption><\/figure>NEW DELHI: Chinese handset maker Poco, which has recently been spun off from Xiaomi<\/a> as a separate entity, expects a surge in consumer demand for smartphones<\/a> once sales are allowed in India, which is currently under a nationwide lockdown.
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-04-28" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
少印度总经理C印度发射略X2的智能手机,在新德里。照片/ Shahbaz汗)(
新德里:中国手机制造商少,最近被剥离小米作为一个独立的实体,预计消费者需求激增智能手机一旦允许销售在印度,目前在一个全国性的封锁。
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
Poco's India general manager C Manmohan launches Poco X2 smartphone, in New Delhi.Photo\/Shahbaz Khan)(<\/span><\/figcaption><\/figure>NEW DELHI: Chinese handset maker Poco, which has recently been spun off from Xiaomi<\/a> as a separate entity, expects a surge in consumer demand for smartphones<\/a> once sales are allowed in India, which is currently under a nationwide lockdown.
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-04-28" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
少印度总经理C印度发射略X2的智能手机,在新德里。照片/ Shahbaz汗)(
新德里:中国手机制造商少,最近被剥离小米作为一个独立的实体,预计消费者需求激增智能手机一旦允许销售在印度,目前在一个全国性的封锁。
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
Poco's India general manager C Manmohan launches Poco X2 smartphone, in New Delhi.Photo\/Shahbaz Khan)(<\/span><\/figcaption><\/figure>NEW DELHI: Chinese handset maker Poco, which has recently been spun off from Xiaomi<\/a> as a separate entity, expects a surge in consumer demand for smartphones<\/a> once sales are allowed in India, which is currently under a nationwide lockdown.
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
- Telecom乐动扑克News
- 3分钟阅读
一些国家对智能手机是必不可少的;希望手机需求激增:略
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对比研究。
读到
“你所需要的一切,你将不得不通过一个智能手机。智能手机是很重要的。想购买的人已经无法自上个月。肯定会有需求激增一旦锁定解除,“少印度总经理C曼莫汉,告诉等。
“一些国家已经把智能手机当做重要…日用杂品之后,智能手机是第二个最重要的项目,”他补充道。
分析人士认为,消费者可能削减开支,只购买手机立即需求和需求可能不接,直到今年晚些时候。目前,智能手机销售是nil在线和离线也几乎为零,尽管政府最近取消一些限制开放的砖和迫击炮商店在特定领域。
手机品牌也等待州政府的权限重新启动本地生产。公司也要求政府包括手机列表中的重要产品。电子和它(MeitY)已推荐的手机和其他相关产品的“必需品”的类别。
略,首次作为一个独立品牌今年早些时候,有了一个好的开始通过捕获2%的市场份额在2020年3月首次整个月的业务。也是五大品牌中Rs 15000 - 20000价格区间,根据对位法研究。
公司只销售手机,少X2在印度,直到3月24日。“我们甚至没有一个完整的季度,尽管如此,我们能够实现巨大的市场份额,”曼莫汉说,并补充说该品牌无法满足需求,并通过flash销售手机的销售。
读也
“这是因为有比预期更多的需求。”
“显示已经成为理想的智能手机功能影响购买决定时…少做得很好利用刷新率等功能,点击正确的甜点的定价…有很多的建设略品牌手机,因为它在很多方面,将升级“塔伦帕沙克,对位副主管说。
这位高管说,X2电话给了信心的性能的品牌智能手机在未来几个月的新价格段如果事情下来正常。
少目前正在进军TWS在印度或真正的无线立体声耳机类别。
印度还透露,该公司已感兴趣其他连接类别,但它是将它的能量向TWS类别自团队很小,可以工作在有限的产品。“这绝对是兴趣类别。”
他还说,稍正寻求扩大其团队来支持其印度业务。“我们是在印度和上下了很大的赌注不断专注于寻找人。”
“For everything you need, you will have to do it through a smartphone. Smartphone is important. People who wanted to purchase have been not been able to since last month. There is definitely going to be a surge in demand once the lockdown is lifted,” Poco India General Manager, C Manmohan, told ET.
“Some countries have treated smartphones as essential...after daily groceries, smartphone is the second most important item,\" he added.
Analysts, however, feel that consumers may cut back on discretionary spending and buy phones only for immediate needs and the demand may not pick up until later this year. Currently, smartphone sales<\/a> are nil online and also practically zero offline, despite the government recently lifting some restrictions in the opening of brick and mortar stores in specific areas.
Handset brands are also awaiting permissions from state authorities to restart local production. Companies have also requested the government to include mobile handsets in the list of essential products. The Ministry of Electronics and IT (MeitY) has already recommended inclusion of mobile phones and other related products in the \"essential goods\" category.
Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint<\/a> Research.
The company was selling its only phone, Poco X2<\/a>, till March 24 in India. “We didn't even have an entire quarter, still, we are able to achieve a significant market share,” Manmohan said, adding that the brand was not able to meet the demand and was selling its phone through flash sales.
Read also<\/h4><\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Covid 19: Smartphone sales plunge in India as several retail shops close<\/a><\/h5><\/div><\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Covid-19: Smartphone brands set to slash marketing spending by around 70% amid plunging sales<\/a><\/h5><\/div><\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>Smartphone, electronics sale to remain suspended as Centre withdraws permission to e-commerce companies<\/a><\/h5><\/div><\/a><\/figure>Realme, Xiaomi, Oppo and Vivo in talks with ecommerce players to start online smartphone sales<\/a><\/h5><\/div><\/div><\/div>
“It happened because there was more demand than anticipated.”
“Display has become one of the desired features when it comes to impacting purchase decisions for smartphones…Poco did well by leveraging features like refresh rate and hit the right sweet spot in terms of pricing…there was a lot of build-ups for the Poco branded phone as it was bringing the upgrade after so many quarters,” Tarun Pathak, associate director at Counterpoint said.
The executive said that the performance of the X2 phone has given confidence to the brand to tap new price segments for a smartphone in coming months if things come down to normal.
Poco is currently working on its foray into TWS<\/a> or true wireless stereo earphone category in India.
Manmohan also revealed that the company has an interest in other connected categories, but it is diverting its energy towards the TWS category since the team is small and can work on limited products at a time. “There is definitely interest in categories.”
He also said that Poco is looking to expand its team to support its India operations. “We are betting big on India and are continuously focusing on looking out for people.”
<\/body>","next_sibling":[{"msid":75429472,"title":"RIL has more monetization opportunities: Sushil Choksey","entity_type":"ARTICLE","link":"\/news\/ril-has-more-monetization-opportunities-sushil-choksey\/75429472","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":75429683,"entity_type":"ARTICLE","title":"Some countries have treated smartphone as essential; expect a surge in handset demand: Poco","synopsis":"Poco, which debuted as an independent brand earlier this year, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the Rs 15,000-20,000 price segment, as per Counterpoint Research.","titleseo":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":501,"shares":0,"engagementtimems":458000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco\/articleshow\/75429683.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-04-28 17:56:57","lastupd":"2020-04-28 18:34:42","breadcrumbTags":["Poco TWS","Xiaomi","TWS","Devices","handset demand","poco x2","Smartphone sales","Smartphones","Counterpoint","Smartphone news"],"secinfo":{"seolocation":"telecomnews\/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco"}}" data-news_link="//www.iser-br.com/news/some-counties-have-treated-smartphone-as-essential-expect-a-surge-in-handset-demand-poco/75429683">
<\/a><\/figure>
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