By Makiko Yamazaki 索尼公司提高了其年度利润预期周三发布第二季度利润记录后,随着其游戏业务继续捕捉“嵌套”需求提前推出下一代下月PlayStation 5 (PS5)。 由真纪子山崎
TOKYO: Sony Corp<\/a> raised its annual profit outlook on Wednesday after posting a record second-quarter profit, as its gaming business continued to capture \"nesting\" demand ahead of the launch of the next-generation PlayStation 5<\/a> (PS5) console next month.
The upward revision also reflects a robust start for Japanese animated film \"Demon Slayer<\/a>\", co-distributed by Sony<\/a>'s music unit, which has been shattering box-office records in Japan since its Oct. 16 release.
Higher revenue from gaming and entertainment content gives validation to Chief Executive Kenichiro Yoshida's strategy to increase recurring revenue streams that cushion the impact of volatile hardware sales cycles.
Sony<\/a> is targeting PS5 console sales of 7.6 million units or more in the year through March, chief financial officer Hiroki Totoki said at a briefing, citing the sales achieved for the PS4 when it was launched seven years ago.
But Totoki also warned of major damage to its prized image sensor business from tighter U.S. curbs on Huawei<\/a> Technologies Co Ltd, which banned global suppliers from selling it chips - such as Sony's - made using U.S. technology without a special licence.
The Chinese smartphone<\/a> maker was Sony's second-largest image sensor customer after Apple Inc, accounting for about 20% of its $10 billion in sensor revenue, according to analyst estimates.
Despite efforts to diversify customers, a full recovery in profitability at the image sensor business would come only in the year through March 2023, Totoki said.
\"It will take considerable time until other customers adopt the trend of high-performance, large-sized sensors led by the Chinese customer,\" he said.
Sony raised its annual profit forecast by 13% to 700 billion yen ($6.7 billion), after reporting a surprise increase in July-September profit to 317.76 billion yen, a second-quarter record.
The outlook is above the 672.33 billion yen consensus of 24 analysts compiled by Refinitiv.
The firm now forecasts its gaming division will post an annual profit of 300 billion yen, up from the previously estimated 240 billion yen.
Consumers' shift to gaming software downloads and online subscription services during coronavirus lockdowns boosted profits despite the PlayStation 4<\/a> console coming to the end of its lifecycle.
Such high-margin online revenue is likely to help Sony's gaming business stay profitable this year, outweighing massive marketing and production costs associated with the new console launch.
Sony pre-sold as many PS5 consoles in the first 12 hours in the United States as in the first 12 weeks for its predecessor PlayStation 4<\/a> device, Jim Ryan, CEO of Sony Interactive Entertainment, said in an interview.
\"The demand as expressed by the level of pre-order has been very, very considerable,\" Ryan told Reuters.
For its sensor business, Sony cut the profit outlook by 38% to 81 billion yen, further trimmed its three-year investment through March next year by 40 billion yen to 650 billion yen, and said it may slow a production ramp-up at a new plant in Nagasaki, southern Japan.
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索尼提出年度利润前景在记录Q2,强劲的游戏,“恶魔猎人”
东京:索尼公司提高了其年度利润预期周三发布第二季度利润记录后,随着其游戏业务继续捕捉“嵌套”需求推出的下一代PlayStation 5下个月(PS5)控制台。
向上修正也反映出一个健壮的开始对日本动画电影”恶魔猎人”,co-distributed索尼的音乐单元,在日本已打破票房纪录以来10月16日发布。
更高的收入来自游戏和娱乐内容给首席执行官Kenichiro吉田的验证策略来增加经常性收入流缓冲硬件销售周期波动的影响。
但Totoki也警告称,主要损害珍贵的图像传感器业务从美国更严格的限制华为技术有限公司,禁止全球供应商销售芯片,如索尼,使用美国技术没有特别许可证。
中国智能手机制造商是索尼的第二大苹果(aapl . o:行情)图像传感器的客户后,约占20%的传感器其100亿美元的收入,据分析师估计。
尽管客户多元化的努力,全面复苏在图像传感器业务盈利能力只会在今年通过2023年3月,Totoki说。
“这需要相当长的时间,直到其他客户采用高性能的趋势,大型传感器由中国客户,”他说。
索尼将年度利润预期上调13%至7000亿日圆(合67亿美元),在7 - 9月报告意外上升后利润3177.6亿日元,第二季度记录。
6723.3亿日圆上方的前景是24 Refinitiv编纂的分析师的共识。
该公司现在预测其游戏部门将发布年度利润为3000亿日元,从之前估计的2400亿日元。
消费者转向游戏软件下载和在线订阅服务在冠状病毒锁定虽然提高了利润PlayStation 4控制台来结束其生命周期。
这样的高利润的在线收入可能会帮助索尼的游戏业务保持盈利,今年超过大规模营销和生产成本与新控制台启动有关。
索尼预售许多PS5游戏机前12小时在美国作为其前身在怀孕的前12周PlayStation 4设备,索尼互动娱乐的首席执行官吉姆•莱恩在接受采访时表示。
”所表达的需求水平的预订已经非常,非常可观,”Ryan告诉路透。
传感器业务,索尼的利润前景削减38%至810亿日圆,进一步削减其通过明年3月三年投资400亿日圆至6500亿日圆,并表示它可能缓慢在新工厂生产过程在长崎,日本南部。
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By Makiko Yamazaki
TOKYO: Sony Corp<\/a> raised its annual profit outlook on Wednesday after posting a record second-quarter profit, as its gaming business continued to capture \"nesting\" demand ahead of the launch of the next-generation PlayStation 5<\/a> (PS5) console next month.
The upward revision also reflects a robust start for Japanese animated film \"Demon Slayer<\/a>\", co-distributed by Sony<\/a>'s music unit, which has been shattering box-office records in Japan since its Oct. 16 release.
Higher revenue from gaming and entertainment content gives validation to Chief Executive Kenichiro Yoshida's strategy to increase recurring revenue streams that cushion the impact of volatile hardware sales cycles.
Sony<\/a> is targeting PS5 console sales of 7.6 million units or more in the year through March, chief financial officer Hiroki Totoki said at a briefing, citing the sales achieved for the PS4 when it was launched seven years ago.
But Totoki also warned of major damage to its prized image sensor business from tighter U.S. curbs on Huawei<\/a> Technologies Co Ltd, which banned global suppliers from selling it chips - such as Sony's - made using U.S. technology without a special licence.
The Chinese smartphone<\/a> maker was Sony's second-largest image sensor customer after Apple Inc, accounting for about 20% of its $10 billion in sensor revenue, according to analyst estimates.
Despite efforts to diversify customers, a full recovery in profitability at the image sensor business would come only in the year through March 2023, Totoki said.
\"It will take considerable time until other customers adopt the trend of high-performance, large-sized sensors led by the Chinese customer,\" he said.
Sony raised its annual profit forecast by 13% to 700 billion yen ($6.7 billion), after reporting a surprise increase in July-September profit to 317.76 billion yen, a second-quarter record.
The outlook is above the 672.33 billion yen consensus of 24 analysts compiled by Refinitiv.
The firm now forecasts its gaming division will post an annual profit of 300 billion yen, up from the previously estimated 240 billion yen.
Consumers' shift to gaming software downloads and online subscription services during coronavirus lockdowns boosted profits despite the PlayStation 4<\/a> console coming to the end of its lifecycle.
Such high-margin online revenue is likely to help Sony's gaming business stay profitable this year, outweighing massive marketing and production costs associated with the new console launch.
Sony pre-sold as many PS5 consoles in the first 12 hours in the United States as in the first 12 weeks for its predecessor PlayStation 4<\/a> device, Jim Ryan, CEO of Sony Interactive Entertainment, said in an interview.
\"The demand as expressed by the level of pre-order has been very, very considerable,\" Ryan told Reuters.
For its sensor business, Sony cut the profit outlook by 38% to 81 billion yen, further trimmed its three-year investment through March next year by 40 billion yen to 650 billion yen, and said it may slow a production ramp-up at a new plant in Nagasaki, southern Japan.
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