KOLKATA: Sony, Samsung, Panasonic and other top electronics brands are trying to crack down on brick-and-mortar stores selling their products online, threatening to cut off supplies or penalise them financially as they look to curb the practice of ‘predatory’ discounts.
\n
Lenovo and Canon<\/a>, along with the three named above, have issued trade advisories banning stores from selling cellphones and other items made by them online directly or indirectly via e-commerce companies.
\n
The yawning gap between prices quoted by popular online shopping sites such as Flipkart, Amazon and
Snapdeal<\/a> and their offline counterparts has added to woes of electronic goods makers in India, some of which are grappling with slipping sales at their brick-and-mortar stores.
\n
\nUnwritten pact<\/strong>
\n
\nManufacturers of electronic goods allege that while some offline traders and distributors list products on online marketplaces and sell them at lower margins, others list products at the manufacturer recommended price, but the host website ends up offering deep discounts by way of coupons and cashback schemes, creating a wide gap in pricing between products available online and offline.
\n
“We are trying to weed out unhygienic practices to create a healthy environment between online and offline markets,” said
Amar Babu<\/a>, managing director at Lenovo India. The company has asked retailers to comply with the trade agreement, which maps out a certain geographical territory where the retailer can sell, he said, adding that Lenovo is also engaging with popular online marketplaces to see how best the impact on offline retailers can be minimised.
\n
Panasonic India<\/a> managing director Manish Sharma<\/a> said while the online channel is important, the current situation demands a wellconsidered set of terms and conditions. Panasonic is trying to maintain price levels to eliminate the confusion among consumers.
\n
Email queries sent to Samsung, Sony, Flipkart and Snapdeal remained unanswered till as of press time. A spokesperson for
Amazon India<\/a> said sellers determine the price of products they list and sell on its platform.
\n
\nTwo industry executives, who did not wish to be named, said brands such as Sony and Samsung have also entered into an unwritten “gentleman’s agreement” with some online stores to ensure that products are not sold below the manufacturer-recommended price or the dealer price.
\n
\nThis initiative, formalised about a week ago, has already substantially reduced the gap between the price of some smartphones and tablets. Pulkit Baid, director of electronic retailer The Great Eastern, said the move will help create a level-playing field.
\n
\n“The unsustainable pricing in online has been affecting profitability of the offline stores,” he said. Canon India executive vice-president Alok Bharadwaj was of the view that an unwritten agreement would not be effective in the long run.
\n
\nHe said Canon has decided not to offer any sales incentives to offline distributors who sell online. The company will offer different models for online and offline trade, he added.
\n
\n\"\"\n\n<\/p><\/body>","next_sibling":[{"msid":39479296,"title":"Google most attractive employer among Asia-Pacific graduates","entity_type":"ARTICLE","link":"\/news\/google-most-attractive-employer-among-asia-pacific-graduates\/39479296","category_name":null,"category_name_seo":false}],"related_content":[],"msid":39739560,"entity_type":"ARTICLE","title":"Sony, Samsung and Canon ban stores from selling items via e-commerce sites","synopsis":"The company has asked retailers to comply with the trade agreement, which maps out a certain geographical territory where the retailer can sell.","titleseo":"sony-samsung-and-canon-ban-stores-from-selling-items-via-e-commerce-sites","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-08-06 11:34:02","lastupd":"2014-08-06 11:34:57","breadcrumbTags":["Internet","Canon","Manish Sharma","Panasonic India","Amar Babu","SnapDeal","Amazon India"],"secinfo":{"seolocation":"sony-samsung-and-canon-ban-stores-from-selling-items-via-e-commerce-sites"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2014-08-06" data-index="article_1">

    索尼、三星、佳能禁止商店出售物品通过电子商务网站

    公司已要求零售商遵守贸易协定,映射出一个特定的地理区域,零售商可以出售。

    Writankar穆克吉
    • 更新2014年8月6日上午34坚持

    加尔各答:索尼、三星、松下和其他高级电子品牌正试图打击实体商店在网上销售自己的产品,威胁要切断供应或惩罚他们财务上他们控制的实践“掠夺性”折扣。

    联想和佳能,连同上面的三个名字中,有发布贸易报告禁止商店在网上销售手机和其他物品由他们直接或间接地通过电子商务公司。

    价格之间的差距正流行的在线购物网站援引如Flipkart公司、亚马逊和Snapdeal和离线同行加入危机的电子产品制造商在印度,其中一些也面临着下滑的销售实体店。

    不成文的协议

    电子产品制造商声称,尽管一些线下贸易商和经销商列表产品在线市场和销售利润率较低,其他产品制造商推荐价格列表,而主机网站最终提供折扣优惠券和超市夜未眠计划,创建一个线上和线下的产品之间的价格差距。

    “我们正试图清除不卫生的实践在线和离线市场之间创建一个健康的环境,”说阿玛先生董事总经理,联想印度。公司已要求零售商遵守贸易协定,映射出一个特定的地理区域,零售商可以卖,他补充说,联想也与流行的在线市场能弄清楚如何最好地对离线零售商的影响可以降到最低。

    松下印度董事总经理Manish沙玛说,虽然在线渠道很重要,当前形势要求一套wellconsidered的条款和条件。松下正试图保持价格水平,消除消费者之间的混淆。

    Flipkart公司电子邮件查询发送到三星、索尼、和Snapdeal仍然没有回答到新闻时间。一位发言人亚马逊印度说卖家确定产品的价格列表和销售平台。

    两个业内高管,不愿具名表示,索尼和三星等品牌也进入了一个不成文的“君子协定”,一些在线商店,以确保产品不低于manufacturer-recommended价格出售或经销商价格。

    这一行动,正式大约一个星期前,已经大大减少了一些智能手机和平板电脑的价格之间的差距。主任Pulkit Baid伟大的东方电子零售商表示,此举将有助于创造一个公平的环境。

    “不可持续的价格在网上已经影响了离线商店的盈利能力,”他说。佳能印度执行副总裁巴拉认为,是一个不成文的协议将是无效的。

    他说,佳能已经决定不提供任何线下分销商销售线上销售激励。公司将提供不同的模型在线和离线交易,他补充说。

    • 发布于2014年8月6日上午34坚持
    是第一个发表评论。
    现在评论

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    KOLKATA: Sony, Samsung, Panasonic and other top electronics brands are trying to crack down on brick-and-mortar stores selling their products online, threatening to cut off supplies or penalise them financially as they look to curb the practice of ‘predatory’ discounts.
    \n
    Lenovo and Canon<\/a>, along with the three named above, have issued trade advisories banning stores from selling cellphones and other items made by them online directly or indirectly via e-commerce companies.
    \n
    The yawning gap between prices quoted by popular online shopping sites such as Flipkart, Amazon and
    Snapdeal<\/a> and their offline counterparts has added to woes of electronic goods makers in India, some of which are grappling with slipping sales at their brick-and-mortar stores.
    \n
    \nUnwritten pact<\/strong>
    \n
    \nManufacturers of electronic goods allege that while some offline traders and distributors list products on online marketplaces and sell them at lower margins, others list products at the manufacturer recommended price, but the host website ends up offering deep discounts by way of coupons and cashback schemes, creating a wide gap in pricing between products available online and offline.
    \n
    “We are trying to weed out unhygienic practices to create a healthy environment between online and offline markets,” said
    Amar Babu<\/a>, managing director at Lenovo India. The company has asked retailers to comply with the trade agreement, which maps out a certain geographical territory where the retailer can sell, he said, adding that Lenovo is also engaging with popular online marketplaces to see how best the impact on offline retailers can be minimised.
    \n
    Panasonic India<\/a> managing director Manish Sharma<\/a> said while the online channel is important, the current situation demands a wellconsidered set of terms and conditions. Panasonic is trying to maintain price levels to eliminate the confusion among consumers.
    \n
    Email queries sent to Samsung, Sony, Flipkart and Snapdeal remained unanswered till as of press time. A spokesperson for
    Amazon India<\/a> said sellers determine the price of products they list and sell on its platform.
    \n
    \nTwo industry executives, who did not wish to be named, said brands such as Sony and Samsung have also entered into an unwritten “gentleman’s agreement” with some online stores to ensure that products are not sold below the manufacturer-recommended price or the dealer price.
    \n
    \nThis initiative, formalised about a week ago, has already substantially reduced the gap between the price of some smartphones and tablets. Pulkit Baid, director of electronic retailer The Great Eastern, said the move will help create a level-playing field.
    \n
    \n“The unsustainable pricing in online has been affecting profitability of the offline stores,” he said. Canon India executive vice-president Alok Bharadwaj was of the view that an unwritten agreement would not be effective in the long run.
    \n
    \nHe said Canon has decided not to offer any sales incentives to offline distributors who sell online. The company will offer different models for online and offline trade, he added.
    \n
    \n\"\"\n\n<\/p><\/body>","next_sibling":[{"msid":39479296,"title":"Google most attractive employer among Asia-Pacific graduates","entity_type":"ARTICLE","link":"\/news\/google-most-attractive-employer-among-asia-pacific-graduates\/39479296","category_name":null,"category_name_seo":false}],"related_content":[],"msid":39739560,"entity_type":"ARTICLE","title":"Sony, Samsung and Canon ban stores from selling items via e-commerce sites","synopsis":"The company has asked retailers to comply with the trade agreement, which maps out a certain geographical territory where the retailer can sell.","titleseo":"sony-samsung-and-canon-ban-stores-from-selling-items-via-e-commerce-sites","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-08-06 11:34:02","lastupd":"2014-08-06 11:34:57","breadcrumbTags":["Internet","Canon","Manish Sharma","Panasonic India","Amar Babu","SnapDeal","Amazon India"],"secinfo":{"seolocation":"sony-samsung-and-canon-ban-stores-from-selling-items-via-e-commerce-sites"}}" data-news_link="//www.iser-br.com/news/sony-samsung-and-canon-ban-stores-from-selling-items-via-e-commerce-sites/39739560">