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\"\"MUMBAI: SonyLIV<\/a>, the digital platform of broadcast network Multi Screen Media (MSM)<\/a>, has adopted paid distribution model for its movie genre as broadcasters wake up to the revenue potential of digital distribution when people across the world increasingly access television content on smartphones and internet<\/a>.
\n
\n\"A bulk of our revenues come from advertising on the back of our content on SonyLIV and going forward we see a lot of potential in the subscription-based model,\" said Uday Sodhi, executive vice president and head of digital businesses at Multi Screen Media.
\n
\n\"In the next two years 70% of the revenues will come from advertising and 30% from subscription,\" he said.
\n
\nWhile at least half a dozen Indian broadcasters have put up digital platforms, some of them such as Star Network’s Hotstar and the recently launched Viacom 18’s Voot remain completely free platforms.
\n
\nSonyLIV, which was introduced earlier this year following the launch of Hotstar, too, was a fully free platform till recently.
\n
\nA mail sent to Hotstar on whether the company plans to introduce subscription model did not elicit any response as of press time on Monday.
\n
\nSodhi said MSM has no plans to make SonyLIV a fully paid platform anytime soon, but some sections on the platform will become subscription based.
\n
\"The other genre which can be added into paid model is sports<\/a>,\" he said. MSM owns the rights to the Indian Premier League and has a huge library of content of the cricket extravaganza.
\n
Zee Entertainment<\/a> Enterprises was the first broadcaster to expand to the digital platform when it launched Ditto TV three years ago.
\n
\nPopular among non-resident Indians, Ditto TV is a fully paid platform and has witnessed a steady growth of 30%-35%, according to Debashish Ghosh, CEO at Zee Digital Convergence.
\n
\nHe said the company has till date invested Rs 50-60 crore on the platform that clocked revenues of Rs 30 crore in 2014-15. \"For a product like this, cost of streaming is directly proportionate to consumption.
\n
\n
\n\"\"
\n
\n
\nThe content cost is around 60% of our net receivables and streaming cost is also very high,\" Ghosh said. \"From an operational stand point, we will reach a breakeven point in a few months from now,\" he said.
\n
\nThe company is looking to end this fiscal with Rs 60 crore revenue and invest $5 million to beef up the platform, Ghosh said.
\n
\nOther significant digital platforms include Eros Now and Spuul.\n\n<\/body>","next_sibling":[{"msid":50086099,"title":"France may ban Tor, public WiFi in the wake of Paris attacks","entity_type":"ARTICLE","link":"\/news\/france-may-ban-tor-public-wifi-in-the-wake-of-paris-attacks\/50086099","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50086105,"entity_type":"ARTICLE","title":"SonyLIV adopts paid distribution model for its movie genre","synopsis":"SonyLIV has adopted paid distribution model for its movie genre as broadcasters wake up to the revenue potential of digital distribution.","titleseo":"telecomnews\/sonyliv-adopts-paid-distribution-model-for-its-movie-genre","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-12-08 09:58:01","lastupd":"2015-12-08 10:00:38","breadcrumbTags":["Sports","entertainment","Internet","Multi Screen Media (MSM)","SonyLIV"],"secinfo":{"seolocation":"telecomnews\/sonyliv-adopts-paid-distribution-model-for-its-movie-genre"}}" data-authors="[" pritha mitra dasgupta"]" data-category-name="" data-category_id="" data-date="2015-12-08" data-index="article_1">

SonyLIV采用支付分布模型的电影流派

SonyLIV采用了支付分布模型对其电影风格广播醒来数字发行的收入潜力。

Pritha Mitra Dasgupta
  • 2015年12月8日更新是早上10点的时间
孟买:SonyLIV,数字广播网络平台多屏幕媒体(MSM),采用了分布模型对其电影风格广播数字发行的收入潜力醒来当人们在世界各地越来越多的智能手机和电视内容的访问互联网。

“我们的大部分收入来自广告的内容SonyLIV和未来我们看到很多潜在的基于订阅的模式,“阿岱•索蒂说的数字业务主管执行副总裁和多屏幕媒体。

“在未来两年内70%的收入将来自广告和30%来自订阅,”他说。

而至少半打印度广播数字平台,其中一些如星形网络Hotstar和最近推出了维亚康姆18的Voot仍然完全免费的平台。

SonyLIV,介绍了今年早些时候推出Hotstar后,直到最近,是一个完全免费的平台。

邮件发送到Hotstar是否该公司计划推出订阅模式没有引起任何反应新闻时间周一。

位址说男男同性恋者没有计划让SonyLIV很快完全支付平台,但有些部分基于该平台将成为订阅。

“另一个流派,可以添加到模型体育,”他说。男男同性恋者拥有的权利的印度板球超级联赛和有一个巨大的图书馆的内容板球盛会。

Zee娱乐企业是第一个电视台数字平台扩大电视三年前当它推出同上。

在非居民印第安人,同上电视完全支付平台和目睹了30%的稳定增长-35%,据Debashish Ghosh, CEO Zee数字融合。

他说,公司至今投资50 - 60卢比的平台,以收入30卢比在2014 - 15所示。”这样的产品,成本流直接比例的消费。





内容成本大约是60%的净应收账款和流媒体的成本也非常高,”Ghosh说。“从运营角度,我们将达到保本点在从现在开始的几个月,”他说。

公司希望结束这种财政60卢比的收入和投资500万美元来加强平台,Ghosh说。

其他重要的数字平台包括现在和Spuul厄洛斯。
  • 发布于2015年12月8日上午09:58坚持
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\"\"MUMBAI: SonyLIV<\/a>, the digital platform of broadcast network Multi Screen Media (MSM)<\/a>, has adopted paid distribution model for its movie genre as broadcasters wake up to the revenue potential of digital distribution when people across the world increasingly access television content on smartphones and internet<\/a>.
\n
\n\"A bulk of our revenues come from advertising on the back of our content on SonyLIV and going forward we see a lot of potential in the subscription-based model,\" said Uday Sodhi, executive vice president and head of digital businesses at Multi Screen Media.
\n
\n\"In the next two years 70% of the revenues will come from advertising and 30% from subscription,\" he said.
\n
\nWhile at least half a dozen Indian broadcasters have put up digital platforms, some of them such as Star Network’s Hotstar and the recently launched Viacom 18’s Voot remain completely free platforms.
\n
\nSonyLIV, which was introduced earlier this year following the launch of Hotstar, too, was a fully free platform till recently.
\n
\nA mail sent to Hotstar on whether the company plans to introduce subscription model did not elicit any response as of press time on Monday.
\n
\nSodhi said MSM has no plans to make SonyLIV a fully paid platform anytime soon, but some sections on the platform will become subscription based.
\n
\"The other genre which can be added into paid model is sports<\/a>,\" he said. MSM owns the rights to the Indian Premier League and has a huge library of content of the cricket extravaganza.
\n
Zee Entertainment<\/a> Enterprises was the first broadcaster to expand to the digital platform when it launched Ditto TV three years ago.
\n
\nPopular among non-resident Indians, Ditto TV is a fully paid platform and has witnessed a steady growth of 30%-35%, according to Debashish Ghosh, CEO at Zee Digital Convergence.
\n
\nHe said the company has till date invested Rs 50-60 crore on the platform that clocked revenues of Rs 30 crore in 2014-15. \"For a product like this, cost of streaming is directly proportionate to consumption.
\n
\n
\n\"\"
\n
\n
\nThe content cost is around 60% of our net receivables and streaming cost is also very high,\" Ghosh said. \"From an operational stand point, we will reach a breakeven point in a few months from now,\" he said.
\n
\nThe company is looking to end this fiscal with Rs 60 crore revenue and invest $5 million to beef up the platform, Ghosh said.
\n
\nOther significant digital platforms include Eros Now and Spuul.\n\n<\/body>","next_sibling":[{"msid":50086099,"title":"France may ban Tor, public WiFi in the wake of Paris attacks","entity_type":"ARTICLE","link":"\/news\/france-may-ban-tor-public-wifi-in-the-wake-of-paris-attacks\/50086099","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50086105,"entity_type":"ARTICLE","title":"SonyLIV adopts paid distribution model for its movie genre","synopsis":"SonyLIV has adopted paid distribution model for its movie genre as broadcasters wake up to the revenue potential of digital distribution.","titleseo":"telecomnews\/sonyliv-adopts-paid-distribution-model-for-its-movie-genre","status":"ACTIVE","authors":[{"author_name":"Pritha Mitra Dasgupta","author_link":"\/author\/479232883\/pritha-mitra-dasgupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479232883.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479232883,"author_name":"Pritha Mitra Dasgupta","author_seo_name":"pritha-mitra-dasgupta","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-12-08 09:58:01","lastupd":"2015-12-08 10:00:38","breadcrumbTags":["Sports","entertainment","Internet","Multi Screen Media (MSM)","SonyLIV"],"secinfo":{"seolocation":"telecomnews\/sonyliv-adopts-paid-distribution-model-for-its-movie-genre"}}" data-news_link="//www.iser-br.com/news/sonyliv-adopts-paid-distribution-model-for-its-movie-genre/50086105">