KOLKATA: Mobile handset maker Spice Mobiles<\/a>' handset assembling unit at Noida is likely to begin commercial production by June. 加尔各答:手机制造商香料手机在诺伊达的手机组装单元可能会在6月开始商业生产。
\n
\"The Noida handset manufacturing unit will be ready by June-end,\" Spice<\/a> CEO (handset) Amandeep Singh said.
\n
\nTo begin with, the company would produce feature phones and then would also engage in making smartphones, he added.
\n
\nThe company would import handsets in SKD (Semi Knocked Down) form and manufacture the same in the assembly unit, which cost Rs 7-8 crore (without land valuation), Singh said.
\n
\nHe added that the company had a manufacturing facility at Baddi in the past, but due to labour troubles the unit was closed down.
\n
\nSingh said the company has decided to focus on the sub-Rs 4,000 segment in the tier II and tier III markets and has streamlined its distribution strategy, focusing at customer service.
\n
\n\"With aggressive new launches in the sub-Rs 4,000 (category) we aim to garner 15-20 per cent of the Rs 3,000 crore per month market in the next two years,\" Singh said.
\n
\nRealising deficiency in product quality in the past, the company has set up a team to concentrate on quality and inspection of the handsets shipped to India, he added.
\n
\nSpice chief marketing officer Rajiv Sethi said the handset maker would spend Rs 100 crore over the next few months on branding exercise.
\n
\nSpice Mobiles, part of the diversified Spice Retail Ltd, is a Rs 1,200-crore business.\n\n<\/p><\/body>","next_sibling":[{"msid":47292018,"title":"Chinese smartphone maker PhiComm set to enter India by June","entity_type":"ARTICLE","link":"\/news\/devices\/chinese-smartphone-maker-phicomm-set-to-enter-india-by-june\/47292018","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":47292154,"entity_type":"ARTICLE","title":"Spice Mobiles handset assembly plant to start production by June","synopsis":"Realising deficiency in product quality in the past, the company has set up a team to concentrate on quality and inspection of the handsets shipped to India.","titleseo":"devices\/spice-mobiles-handset-assembly-plant-to-start-production-by-june","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-05-15 09:32:17","lastupd":"2015-05-15 09:32:51","breadcrumbTags":["Devices","Smartphone","Spice","Spice Mobiles","Mobile manufacturing","MakeInIndia"],"secinfo":{"seolocation":"devices\/spice-mobiles-handset-assembly-plant-to-start-production-by-june"}}" data-authors="[" "]" data-category-name="Devices" data-category_id="12" data-date="2015-05-15" data-index="article_1">
“诺伊达手机制造单位将由June-end准备好了,”香料(手机)首席执行官Amandeep辛格说。
首先,该公司将生产功能手机,然后也会参与智能手机,他补充说。
公司将进口手机通用(半撞倒)形式和制造相同的装配单元,花费7 - 8卢比(没有土地估价),辛格说。
他补充说,该公司有一个制造工厂在Baddi过去,但由于单位劳动力问题关闭。
辛格表示,该公司已决定将重点放在sub-Rs 4000段在第二层和第三层市场和精简其分销渠道策略,集中在客户服务。
“激进的新发射sub-Rs 4000(类别)我们的目标是获得15 - 20分每月3000卢比的市场在未来两年,”辛格说。
意识到缺乏产品质量在过去,该公司已经成立了一个团队专注于手机的质量和检验运往印度,他补充说。
香料首席营销官拉吉夫·塞提说,手机制造商将花费100卢比在接下来的几个月里品牌运动。
香料手机、多种香料零售有限公司的一部分,是一个价值1200卢比的业务。
KOLKATA: Mobile handset maker Spice Mobiles<\/a>' handset assembling unit at Noida is likely to begin commercial production by June.
\n
\"The Noida handset manufacturing unit will be ready by June-end,\" Spice<\/a> CEO (handset) Amandeep Singh said.
\n
\nTo begin with, the company would produce feature phones and then would also engage in making smartphones, he added.
\n
\nThe company would import handsets in SKD (Semi Knocked Down) form and manufacture the same in the assembly unit, which cost Rs 7-8 crore (without land valuation), Singh said.
\n
\nHe added that the company had a manufacturing facility at Baddi in the past, but due to labour troubles the unit was closed down.
\n
\nSingh said the company has decided to focus on the sub-Rs 4,000 segment in the tier II and tier III markets and has streamlined its distribution strategy, focusing at customer service.
\n
\n\"With aggressive new launches in the sub-Rs 4,000 (category) we aim to garner 15-20 per cent of the Rs 3,000 crore per month market in the next two years,\" Singh said.
\n
\nRealising deficiency in product quality in the past, the company has set up a team to concentrate on quality and inspection of the handsets shipped to India, he added.
\n
\nSpice chief marketing officer Rajiv Sethi said the handset maker would spend Rs 100 crore over the next few months on branding exercise.
\n
\nSpice Mobiles, part of the diversified Spice Retail Ltd, is a Rs 1,200-crore business.\n\n<\/p><\/body>","next_sibling":[{"msid":47292018,"title":"Chinese smartphone maker PhiComm set to enter India by June","entity_type":"ARTICLE","link":"\/news\/devices\/chinese-smartphone-maker-phicomm-set-to-enter-india-by-june\/47292018","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":47292154,"entity_type":"ARTICLE","title":"Spice Mobiles handset assembly plant to start production by June","synopsis":"Realising deficiency in product quality in the past, the company has set up a team to concentrate on quality and inspection of the handsets shipped to India.","titleseo":"devices\/spice-mobiles-handset-assembly-plant-to-start-production-by-june","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-05-15 09:32:17","lastupd":"2015-05-15 09:32:51","breadcrumbTags":["Devices","Smartphone","Spice","Spice Mobiles","Mobile manufacturing","MakeInIndia"],"secinfo":{"seolocation":"devices\/spice-mobiles-handset-assembly-plant-to-start-production-by-june"}}" data-news_link="//www.iser-br.com/news/devices/spice-mobiles-handset-assembly-plant-to-start-production-by-june/47292154">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动