Spotify<\/a> Technology SA is planning a major push into live audio<\/a>, hoping to corner the market on what it thinks could be its next big business.
The company aims to hire more than 100 people to work on the effort, and has begun talking to talent about exclusive shows, according to people familiar with the matter. The idea is to capitalize on a new market popularized by Discord and Clubhouse<\/a>, which let users participate in live audio chats — a 21st century version of call-in radio shows.
Just last month, Spotify announced it was buying Betty Labs, the owner of the Locker Room<\/a> app, which sports journalists and fans use to discuss major games after they happen. Spotify is already talking to hosts of its in-house podcasts<\/a> about developing ideas for the new version of the app, according to the people, who asked not to be identified because the plans are still being formulated. Spotify expects to pay some talent several hundred thousand dollars to host shows.
The Swedish company already operates the largest on-demand music service in the world and is trying to dominate all aspects of online audio. It has spent more than $1 billion buying podcasting companies and adding more than 2 million podcasts to its platform, hoping the shows will bring in new customers and fuel its advertising sales. Spotify has also added audiobooks.
Unlike podcasts, services like Locker Room or Clubhouse are participatory and live. Locker Room hosts can invite listeners onto the virtual stage to pose a question or discuss a new idea.
While it’s still not clear how big the business for these live-audio apps will be, Spotify doesn’t want to risk missing out on a potentially major shift in the industry. Clubhouse, which gained an early reputation for hosting conversations about tech and investing, just raised money to fund its social audio app at a valuation of $4 billion.
Spotify’s top podcasting executives, including Courtney Holt, Max Cutler and Bill Simmons, are overseeing the programming for live audio. Cutler founded Parcast, a podcasting studio Spotify acquired in 2019, and he’s now also in charge of audiobooks. Cutler has begun talking about ideas with producers and hosts — both inside and outside the company. In one scenario, hosts of pop-culture podcasts could stage live chats after new episodes of a popular series, the people said.
Another option is for sports podcasters to talk live after a major sporting event. Simmons, host of one of the most popular sports podcasts, used Locker Room after rounds in the Masters golf tournament. Simmons, like Cutler, sold a company he founded to Spotify. Both Cutler and Simmons declined to comment on their plans.
Though Locker Room is devoted to sports, the revamped app will branch out into pop culture and music. The development of the new service is being led by Gustav Soderstrom, Spotify’s head of research and development. Soderstrom suggested musicians might use the app to offer the modern version of liner notes on an album.
“Interactivity and live is something our creators have been asking us for for a long time,” he said in an interview when Spotify announced the Locker Room acquisition. “Were trying to facilitate interactivity between creators and fans.”
The company is racing to get a version of the app that works on Android phones — something Clubhouse has yet to do. The growth of Clubhouse has slowed at a time when many of the largest technology companies, including Facebook and Twitter, are pushing into its market.
But Spotify may have an edge. Unlike Facebook or Twitter, which don’t have much of an audio business at the moment, Spotify is already the top audio service.
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Spotify技术公司计划进军实时音频,希望它认为市场可能是下一个大企业。
该公司计划招聘100多人的努力,和已经开始与人才讨论独家节目,据知情人士透露。我们的想法是利用一个新的市场推广的不和会所,让用户参与现场音频聊天——21世纪版的电话广播节目。
就在上个月,Spotify宣布购买贝蒂实验室的所有者更衣室应用,体育记者和球迷用来讨论主要游戏后发生。Spotify已经与主机的内部播客约为新版本的应用程序,开发思想的人,不愿透露姓名,因为仍在制定计划。Spotify愿付一些人才几十万美元,主机显示。
瑞典公司已经运营着世界上最大的音乐点播服务并试图主宰在线音频的方方面面。它花费了超过10亿美元购买播客公司和增加超过200万个播客的平台,希望显示将在其广告销售新客户和燃料。Spotify也添加有声读物。
与播客、更衣室等服务或会所是参与性和生活。更衣室主机可以邀请听众在虚拟舞台上提出一个问题或讨论一个新想法。
虽然还不清楚这些现场音频应用的业务有多大,Spotify不想错过一个潜在风险重大转变。会所,获得早期的名声主持讨论技术和投资,仅筹集资金来资助其社会音频应用的估值40亿美元。
Spotify的播客高管,包括考特尼霍尔特,马克斯·卡特勒和比尔西蒙斯,监督现场音频编程。卡特勒Parcast成立,播客工作室Spotify 2019年收购,他现在也负责有声读物。卡特勒已经开始与生产商讨论想法和主机内部和外部的公司。主机在一个场景中,流行文化的播客的舞台生活聊天后新的受欢迎的系列,集。
另一个选择是体育播客谈生活后主要的体育赛事。西蒙斯,许多最受欢迎的运动之一,播客,使用更衣室后轮高尔夫大师赛冠军。西蒙斯,像卡特勒,他创建的一家公司卖给Spotify。卡特勒和西蒙斯都拒绝评论他们的计划。
尽管更衣室致力于体育,修改应用程序将分成流行文化和音乐。新服务的开发由古斯塔夫Soderstrom, Spotify的研究和发展。Soderstrom建议音乐家可能使用应用程序提供的现代版专辑内页。
“互动和生活是我们的创造者要求我们已经有很长一段时间,”他在一次采访中表示,Spotify宣布更衣室收购。“试图促进创作者和粉丝之间的互动。”
公司竞相得到一个版本的应用程序,适用于Android手机——俱乐部还没有做的事情。会所的增长已经放缓的时候很多最大的技术公司,包括Facebook和Twitter上,都将进入其市场。
但Spotify可能有优势。不像Facebook或Twitter,没有太多的音频业务目前,Spotify已经是顶级的音频服务。
Spotify技术公司计划进军实时音频,希望它认为市场可能是下一个大企业。
该公司计划招聘100多人的努力,和已经开始与人才讨论独家节目,据知情人士透露。我们的想法是利用一个新的市场推广的不和会所,让用户参与现场音频聊天——21世纪版的电话广播节目。
就在上个月,Spotify宣布购买贝蒂实验室的所有者更衣室应用,体育记者和球迷用来讨论主要游戏后发生。Spotify已经与主机的内部播客约为新版本的应用程序,开发思想的人,不愿透露姓名,因为仍在制定计划。Spotify愿付一些人才几十万美元,主机显示。
瑞典公司已经运营着世界上最大的音乐点播服务并试图主宰在线音频的方方面面。它花费了超过10亿美元购买播客公司和增加超过200万个播客的平台,希望显示将在其广告销售新客户和燃料。Spotify也添加有声读物。
与播客、更衣室等服务或会所是参与性和生活。更衣室主机可以邀请听众在虚拟舞台上提出一个问题或讨论一个新想法。
虽然还不清楚这些现场音频应用的业务有多大,Spotify不想错过一个潜在风险重大转变。会所,获得早期的名声主持讨论技术和投资,仅筹集资金来资助其社会音频应用的估值40亿美元。
Spotify的播客高管,包括考特尼霍尔特,马克斯·卡特勒和比尔西蒙斯,监督现场音频编程。卡特勒Parcast成立,播客工作室Spotify 2019年收购,他现在也负责有声读物。卡特勒已经开始与生产商讨论想法和主机内部和外部的公司。主机在一个场景中,流行文化的播客的舞台生活聊天后新的受欢迎的系列,集。
另一个选择是体育播客谈生活后主要的体育赛事。西蒙斯,许多最受欢迎的运动之一,播客,使用更衣室后轮高尔夫大师赛冠军。西蒙斯,像卡特勒,他创建的一家公司卖给Spotify。卡特勒和西蒙斯都拒绝评论他们的计划。
尽管更衣室致力于体育,修改应用程序将分成流行文化和音乐。新服务的开发由古斯塔夫Soderstrom, Spotify的研究和发展。Soderstrom建议音乐家可能使用应用程序提供的现代版专辑内页。
“互动和生活是我们的创造者要求我们已经有很长一段时间,”他在一次采访中表示,Spotify宣布更衣室收购。“试图促进创作者和粉丝之间的互动。”
公司竞相得到一个版本的应用程序,适用于Android手机——俱乐部还没有做的事情。会所的增长已经放缓的时候很多最大的技术公司,包括Facebook和Twitter上,都将进入其市场。
但Spotify可能有优势。不像Facebook或Twitter,没有太多的音频业务目前,Spotify已经是顶级的音频服务。
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