![\"<p>Spotify](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Spotify<\/a> on Wednesday introduced new tools for artists and songwriters, with a particular focus on video formats that are seen as increasingly essential as the world's biggest audio streaming service<\/a> struggles to break even.
The Swedish-owned company also unveiled a significant revamp to offer a more interactive interface, including the option to hear song previews and provide more personalized recommendations using artificial intelligence<\/a>.
At a live-streamed marketing event, Spotify also announced that it surpassed 500 million monthly active users, including 205 million paying subscribers at the end 2022, with 10 million creators.
\"When we founded Spotify, the music industry was in a freefall. So the fundamental question everyone was asking was, is the music industry doomed or could it be reimagined and still be a sustainable career for talented artists around the world?\" said Spotify founder Daniel Ek<\/a>.
\"And now, more than 15 years later, we know that answer is yes. More and more artists are finding success through streaming,\" said Ek who has handed over everyday responsibilities at Spotify to co-presidents Alex Norstrom and Gustav Soderstrom.
The platform, launched in 2006, has quickly become the world's number one audio streaming service, but has struggled to prove the viability of its business model.
In an attempt to expand beyond music, Spotify in recent years has invested heavily in podcasts, audiobooks and live audio.
With the revamp, Spotify said it would be easier for artists to sell merchandise and tickets to concerts and other live events.
They will also be able to add 30-second videos to their profile and album page to compete with clips posted on social networks like TikTok<\/a> or Instagram<\/a>, which \"don't guarantee that the audience will then go listen to the whole song,\" said Sulinna Ong, a Spotify executive.
\"Streaming has already democratized access to music for listeners. With these new tools, we're democratizing access to marketing for artists,\" she said.
The company, which said in January that it was cutting almost six percent of its workforce to reduce costs, posted a net loss of 430 million euros for 2022.
Spotify has regularly posted annual losses, despite strong subscriber growth and having had a head start on its rivals such as Apple Music<\/a> and Amazon Music<\/a>.
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Spotify周三推出新工具对艺术家和作曲家,尤其关注视频格式,被视为日益重要,成为全球最大的音频流媒体服务努力做到收支平衡。
瑞典公司也公布了一项重大改革提供更多的互动界面,包括选择听到的歌预览和提供更多的个性化的推荐使用人工智能。
在一个现场直播的营销活动,Spotify还宣布,它每月超过5亿活跃用户,其中包括2.05亿名付费用户在2022年结束时,有1000万创造者。
“当我们成立了Spotify,音乐产业处于自由落体状态。所以每个人都问的基本问题上,是音乐产业注定还是重塑和仍然是一个可持续的职业世界各地的天才艺术家?”创始人Spotify表示丹尼尔•埃克。
“现在,超过15年后,我们知道,答案是肯定的。越来越多的艺术家正在寻找成功通过流媒体,”埃克说他每天移交责任在Spotify联席总裁亚历克斯Norstrom和古斯塔夫Soderstrom说。
平台,成立于2006年,已迅速成为世界上头号的音频流媒体服务,但一直在努力证明其商业模式的可行性。
为了扩大在音乐之外,Spotify近年来投入巨资在播客,有声读物和实时音频。
改革,Spotify表示,它将更容易艺术家销售商品和音乐会门票和其他生活事件。
他们也可以30秒的视频添加到他们的个人资料和相册页面与片段上传到社交网站竞争TikTok或Instagram,“不保证观众会去听整首歌,“说Sulinna Ong Spotify执行官。
“流已经民主化访问音乐听众。使用这些新工具,我们民主化获得营销艺术家,”她说。
该公司1月表示,削减近百分之六的员工,以降低成本,发布2022年净亏损4.3亿欧元。
Spotify定期发布的年度亏损,尽管用户增长强劲和有一头开始等竞争对手苹果的音乐和亚马逊的音乐。
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