![\"<p>SPPL](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Established in 1990 with its head office in Noida, SPPL is a brand licensee of five major global brands Kodak<\/a>, Thomson<\/a>, Blaupunkt, Westinghouse and White-Westinghouse (trademark of Electrolux).
With White-Westinghouse, introduced in 2020, Super Plastronics also forayed into the washing machines space.
SPPL started off as a plastic injection moulding manufacturing unit and then moved to making Cathode Ray Tube (CRT) televisions. Today, the company is leading India's LED TV market, and is now cementing its position in the domestic QLED market.
\"We want to capture the premium segment market now. For years, top brands were offering QLEDs at exorbitant high prices. Kodak will be offering these TVs at the same price as 4K. For the first time, a brand is launching a new technology at the same prices,\" Marwah told IANS.
He said that from the last seven years, Kodak is strengthening its market share in the country.
\"Today, we have close to 5 per cent market share and our maximum business comes from 4K TVs. Now, with the launch of QLED TVs at an aggressive price point in the festive season, we are confident to become number 1 online brand in the QLED segment too. This will definitely increase our brand equity in the market,\" Marwah added.
KODAK QLED TVs are available in three sizes: 50-inch, 55-inch, and 65-inch, with prices starting at prices Rs 33,999, on Flipkart during Big Billion Days Sale as BBD Specials.
Last year, SPPL announced an investment of over Rs 500 crore for three years in its fully automated TV manufacturing plant in Hapur, Uttar Pradesh.
The plant will be operational from November and aims to hire over 1,000 people, targeting the production of 1 million units for the next year and beyond.
According to Marwah, featuring 60W speakers with Dolby Atmos support, the Blaupunkt Google TV housing Far Field Voice Control with Google Assistant provides 360-degree surround sound for a theatre-like experience at home.
\"We are expecting a GMV growth of 100 per cent in Blaupunkt this year and a major contribution will come from QLED TVs. We have launched QLED at the same price point of 4K TVs to capture maximum market share,\" Marwah told IANS.
The TVs are available in 50-inch (Rs 36,999), 55-inch (Rs 44,999), and 65-inch (Rs 62,999) in the Flipkart BBD festive sale with attractive offers.
On the other hand, French consumer appliances brand Thomson eyes a revenue of Rs 600 crore in this festive season.
The brand recently launched a new range of QLED TVs with Google TV at the price of 4k. The new series is priced at Rs 32,999 for 50-inch, Rs 38,999 for 55-inch and Rs 58,999 for 65-inch during the Flipkart sale.
Thomson's Android TV Series comes with ultra-high definition resolution and HDR10+. Bundled with sound output of 40W and powered by Dolby MS 12, Dolby Digital Plus & DTS Trusurround, the processors of these TVs are powered by Amlogic that offers a clocking speed of 1.4 GHz along with MEMC (Motion Estimation, Motion Compensation) for a perfect gaming experience, according to the company.
\"This year, Thomson has seen unprecedented growth despite manufacturing and supply chain issues but that did not hinder our effort, offering and pricing,\" said Marwah.
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SPPL现在眼睛印度与下一代ql发行溢价电视市场:CEO
“今天,我们有接近5%的市场份额,我们最大的业务来自4 k电视。现在,推出ql电视在一个积极的价格点在节日期间,我们有信心成为1号在线品牌ql段。这肯定会增加我们在市场上的品牌资产,”Marwah补充道。
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成立于1990年,总部在诺伊达,SPPL是五大全球品牌的品牌被许可方柯达,汤姆森,Blaupunkt,西屋和White-Westinghouse伊莱克斯(商标)。
White-Westinghouse,诞生于2020年,超级Plastronics也尝试到洗衣机空间。
SPPL开始作为一个塑料注塑制造单位,然后搬到使阴极射线管(CRT)电视。今天,公司主要领导印度的电视市场,现在在国内ql市场巩固其地位。
“我们想抓住现在的高端细分市场。多年来,顶级品牌提供QLEDs过高的高价格。柯达将提供这些电视以同样的价格为4 k。第一次,一个品牌推出一项新技术在同一价格,”Marwah告诉题材影片。
他说,过去七年,柯达正在加强其市场份额。
“今天,我们有接近5%的市场份额,我们最大的业务来自4 k电视。现在,推出ql电视在一个积极的价格点在节日期间,我们有信心成为1号在线品牌ql段。这肯定会增加我们在市场上的品牌资产,”Marwah补充道。
柯达ql电视中可用三种尺寸:50英寸,55英寸,65英寸,价格从33999卢比,Flipkart公司在大十亿天bdd特价出售。
去年,SPPL宣布了一项三年投资超过500卢比Hapur的完全自动化的电视制造工厂,北方邦。
工厂将从11月和操作旨在雇用超过1000人,明年100万辆的生产目标。
根据Marwah, 60 w扬声器支持杜比大气压、Blaupunkt谷歌电视住房远场与谷歌语音控制助理提供360度环绕声theatre-like体验在家里。
“我们预计今年Blaupunkt GMV增长100%,主要贡献来自ql电视。我们发起了ql相同价位的4 k电视获取最大的市场份额,”Marwah告诉题材影片。
50英寸的电视机是可用的(Rs 36999), 55英寸(Rs 44999),和65英寸(62999卢比)Flipkart bdd节日销售有吸引力的报价。
另一方面,法国消费者家电品牌汤森眼睛600卢比的收入在这个节日期间。
品牌最近推出了一系列新的ql电视与谷歌电视4 k的价格。50英寸的新系列售价为32999卢比,Rs 58999 38999 55英寸和Rs 65英寸Flipkart公司在出售。
汤姆森的Android电视连续剧有超高分辨率和HDR10 +定义。捆绑的声音输出40 w和由杜比女士12,杜比数字+ & DTS Trusurround这些电视的处理器是由Amlogic提供的时钟速度1.4 GHz和MEMC(运动估计、运动补偿)一个完美的游戏体验,据该公司。
“今年,汤姆森前所未有的增长,尽管制造业和供应链问题但这并不阻碍我们努力,提供和定价,“Marwah说。
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