$\"\"$ MUMBAI: Indian phone subscribers are increasingly going online in the small hours, spurred by various data plans from telcos<\/a> that offer incentives for usage from midnight to early morning as a retention ploy in an intensely competitive market.
\n
The offers have been triggered by the entry of Reliance Jio<\/a> Infocomm, which has offered free data<\/a> and voice plans to win over subscribers. According to Counterpoint Research<\/a>, until Jio's launch in early September, barely 1% of data was being used by consumers at night. That share has soared to 10-15%, with a jump in overall data usage. It's expected to cross 20% by the fourth quarter of this financial year ending March 2018.
\n
\n\"The success of night calling plans has led the operators to come up with night exclusive plans, which was initially influenced by Jio,\" said Satyajit Sinha, research analyst for mobility and Internet of Things at Counterpoint. \"And at the same time, the biggest challenge for an operator is not only to increase the subscriber base but also to provide customer satisfaction to existing consumers by updating plans frequently, so they don’t port to other competitors.\"
\n
Jio's night offer from December to March featured free and unlimited data between 2 am and 5 am along with a 1GB a day plan. That prompted incumbents--market leader Bharti Airtel<\/a> and second and third-ranked ranked Vodafone<\/a> and Idea Cellular<\/a>–to ramp up their own night plans.
\n $\"\"$
\n
\nThis was among the strategies employed by the incumbents to counter Jio, especially as consumers could switch providers while keeping their numbers, also known as mobile number portability. Also, Jio offers free voice for life.
\n
\nAnalysts said the trend mirrors a move to encourage users to make more voice calls at night some years ago.
\n
\n\"There is an M-curve in telecom and when the curve is at its lowest, it means less traffic and operators roll out benefits to get more subscribers to join the network,\" said an analyst at one of the Big Four consulting firms. Network traffic is typically sparse during the early hours of the day.
\n
\nBharti Airtel<\/a> said getting more people to use data at night eases congestion during peak hours.
\n
\n\"We hope that this will have a positive impact on the overall network experience during the day\/peak-hours as Happy Hours can help shift some of the non-urgent data traffic to non-peak hours and help reduce congestion,\" said Ajai Puri, director, operations (India and South Asia), Bharti Airtel.
\n
\nTelcos such as Vodafone<\/a> are targeting younger users, who are early adopters and the main night-time data consumers.
\n
\n\"Today's youth is born into mobility and the mobile phone plays a central role in their life. It is both their command centre and companion rolled into one. Data is what keeps them connected,\" Vodafone India chief commercial officer Sandeep Kataria had said, while announcing the night packs in June.
\n
\nAccording to a study by telecom gear maker Ericsson, average mobile data consumption per handset in India is expected to increase fivefold, accounting for almost all of the total traffic from mobile phones by 2021. Currently, about 5% of the data traffic is through feature phones and 95% through smartphones, says Counterpoint Research<\/a>. Usage will be further fuelled by falling data rates and feature phones will be more in demand when Jio launches its 4G Volte feature phone.
\n
\"Night tariffs for data are applicable from 12 midnight to 6 am… Whereas overall data usage has grown, the rate per MB has dipped significantly over the last two quarters,\" Idea Cellular<\/a> said in response to queries. \n<\/body>","next_sibling":[{"msid":59676388,"title":"LinkedIn takes 'Made in India' Lite App to over 60 countries","entity_type":"ARTICLE","link":"\/news\/linkedin-takes-made-in-india-lite-app-to-over-60-countries\/59676388","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59676441,"entity_type":"ARTICLE","title":"Spurred by various data plans, users are increasingly going online after midnight","synopsis":"\"The success of night calling plans has led the operators to come up with night exclusive plans, which was initially influenced by Jio,\" said a research analyst.","titleseo":"telecomnews\/spurred-by-various-data-plans-users-are-increasingly-going-online-after-midnight","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-20 08:51:28","lastupd":"2017-07-20 08:54:58","breadcrumbTags":["free data","Telcos","Airtel","Vodafone","industry","Idea Cellular","Reliance Jio","CounterPoint Research"],"secinfo":{"seolocation":"telecomnews\/spurred-by-various-data-plans-users-are-increasingly-going-online-after-midnight"}}" data-authors="[" devina sengupta"]" data-category-name="" data-category_id="" data-date="2017-07-20" data-index="article_1">

各种数据计划的推动下,越来越多的用户上网午夜之后

“晚上通话计划的成功使得运营商提出晚上独家计划,最初受到Jio,”一个研究分析师说。

Devina森古普塔,
等局

更新于2017年7月20日凌晨08:54坚持

孟买:印度越来越多的手机用户上网的小小时,受各种数据计划电信公司提供鼓励使用从午夜到清晨保留策略在一个竞争激烈的市场。

提供已触发的条目依赖JioInfocomm,这提供了免费数据和语音计划赢得用户。根据对比研究,直到Jio发射9月初,几乎1%的数据被消费者在晚上。这一比例已飙升至10 - 15%,在整体数据使用。预计跨越20%,截至2018年3月的本财年第四季度。

“晚上通话计划的成功使得运营商提出晚上独家计划,最初受到Jio,“Satyajit Sinha说,流动性和物联网研究分析师在对位。”,与此同时,运营商的最大挑战不仅是增加订户基地还提供客户满意现有消费者经常通过更新计划,所以他们不移植到其他竞争对手。”

Jio从十二月到三月的晚上提供了自由和无限制的数据2点和5点之间每天1 gb的计划。这促使在职者——Bharti市场领导者附近的旅馆排名第二和第三沃达丰(Vodafone)和知道细胞——提高自己晚上的计划。

这是在现有使用的策略来对抗Jio,尤其是当消费者会换供应商,同时保持他们的数字,也称为手机号码可移植性。同时,Jio终身提供免费的声音。

分析师们表示,这一趋势反映了转向鼓励用户更多的语音通话晚上一些年前。

”有一个m曲线在电信和曲线的最低点,这意味着更少的交通和运营商推出的好处得到更多的用户加入网络,”分析师表示,四大咨询公司之一。网络流量通常是稀疏的,在一天的凌晨。

Bharti附近的旅馆晚上说越来越多的人将使用数据缓解拥堵高峰时段。

“我们希望这将有积极的影响对整个网络体验白天/高峰时间快乐小时可以帮助一些非紧急的数据流量转移到非高峰小时,有助于减少拥堵,“说Ajai宫总监操作(印度和南亚),Bharti Airtel。

电信公司等沃达丰(Vodafone)针对年轻用户,早期采用者和主夜间数据消费者。

“今天的青春是出生在移动和移动电话在他们的生活中扮演着中心角色。它既是他们的指挥中心和同伴。数据是什么让他们联系,“沃达丰印度首席商务官Sandeep Kataria曾表示,虽然在6月宣布晚上包。

一项研究显示,电信设备制造商爱立信,平均移动数据消费手机在印度预计将增加五倍,占总额几乎所有的交通从手机到2021年。目前,大约5%的数据流量是通过智能手机,功能手机和95%说对比研究。使用将进一步加剧了数据率下降和功能手机需求将更当Jio发射其4 g手机回功能。

“夜数据适用的关税从午夜12到6点…而整体数据使用增加,利率每MB大幅下降在过去的两个季度,“知道细胞在回应查询。

发布于2017年7月20日08:51点坚持

$\"\"$ MUMBAI: Indian phone subscribers are increasingly going online in the small hours, spurred by various data plans from telcos<\/a> that offer incentives for usage from midnight to early morning as a retention ploy in an intensely competitive market.
\n
The offers have been triggered by the entry of Reliance Jio<\/a> Infocomm, which has offered free data<\/a> and voice plans to win over subscribers. According to Counterpoint Research<\/a>, until Jio's launch in early September, barely 1% of data was being used by consumers at night. That share has soared to 10-15%, with a jump in overall data usage. It's expected to cross 20% by the fourth quarter of this financial year ending March 2018.
\n
\n\"The success of night calling plans has led the operators to come up with night exclusive plans, which was initially influenced by Jio,\" said Satyajit Sinha, research analyst for mobility and Internet of Things at Counterpoint. \"And at the same time, the biggest challenge for an operator is not only to increase the subscriber base but also to provide customer satisfaction to existing consumers by updating plans frequently, so they don’t port to other competitors.\"
\n
Jio's night offer from December to March featured free and unlimited data between 2 am and 5 am along with a 1GB a day plan. That prompted incumbents--market leader Bharti Airtel<\/a> and second and third-ranked ranked Vodafone<\/a> and Idea Cellular<\/a>–to ramp up their own night plans.
\n $\"\"$
\n
\nThis was among the strategies employed by the incumbents to counter Jio, especially as consumers could switch providers while keeping their numbers, also known as mobile number portability. Also, Jio offers free voice for life.
\n
\nAnalysts said the trend mirrors a move to encourage users to make more voice calls at night some years ago.
\n
\n\"There is an M-curve in telecom and when the curve is at its lowest, it means less traffic and operators roll out benefits to get more subscribers to join the network,\" said an analyst at one of the Big Four consulting firms. Network traffic is typically sparse during the early hours of the day.
\n
\nBharti Airtel<\/a> said getting more people to use data at night eases congestion during peak hours.
\n
\n\"We hope that this will have a positive impact on the overall network experience during the day\/peak-hours as Happy Hours can help shift some of the non-urgent data traffic to non-peak hours and help reduce congestion,\" said Ajai Puri, director, operations (India and South Asia), Bharti Airtel.
\n
\nTelcos such as Vodafone<\/a> are targeting younger users, who are early adopters and the main night-time data consumers.
\n
\n\"Today's youth is born into mobility and the mobile phone plays a central role in their life. It is both their command centre and companion rolled into one. Data is what keeps them connected,\" Vodafone India chief commercial officer Sandeep Kataria had said, while announcing the night packs in June.
\n
\nAccording to a study by telecom gear maker Ericsson, average mobile data consumption per handset in India is expected to increase fivefold, accounting for almost all of the total traffic from mobile phones by 2021. Currently, about 5% of the data traffic is through feature phones and 95% through smartphones, says Counterpoint Research<\/a>. Usage will be further fuelled by falling data rates and feature phones will be more in demand when Jio launches its 4G Volte feature phone.
\n
\"Night tariffs for data are applicable from 12 midnight to 6 am… Whereas overall data usage has grown, the rate per MB has dipped significantly over the last two quarters,\" Idea Cellular<\/a> said in response to queries. \n<\/body>","next_sibling":[{"msid":59676388,"title":"LinkedIn takes 'Made in India' Lite App to over 60 countries","entity_type":"ARTICLE","link":"\/news\/linkedin-takes-made-in-india-lite-app-to-over-60-countries\/59676388","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59676441,"entity_type":"ARTICLE","title":"Spurred by various data plans, users are increasingly going online after midnight","synopsis":"\"The success of night calling plans has led the operators to come up with night exclusive plans, which was initially influenced by Jio,\" said a research analyst.","titleseo":"telecomnews\/spurred-by-various-data-plans-users-are-increasingly-going-online-after-midnight","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-20 08:51:28","lastupd":"2017-07-20 08:54:58","breadcrumbTags":["free data","Telcos","Airtel","Vodafone","industry","Idea Cellular","Reliance Jio","CounterPoint Research"],"secinfo":{"seolocation":"telecomnews\/spurred-by-various-data-plans-users-are-increasingly-going-online-after-midnight"}}" data-news_link="//www.iser-br.com/news/spurred-by-various-data-plans-users-are-increasingly-going-online-after-midnight/59676441">

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