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\"\"NEW DELHI\/MUMBAI: Startups<\/a> adopting cloud telephony for customer service are jittery about a very public battle between two leading players, Knowlarity and Exotel, who have accused each other of copying products as well as poaching clients and employees.
\n
Zivame<\/a>, Naukri<\/a>, Druva<\/a>, red-Bus<\/a>, CommonFloor<\/a> and Ola are among the prominent startups that use cloud telephony services of either of these players. While a few are shifting loyalties, many startups are concerned about the effect this fight will have on their businesses. \"Any new customer will become jittery by such rumours or social media wars amongst telephony players claiming shutdown of another,\" said YourCabs CEO Rajath Kedilaya, an Exotel customer. \"Customers will like to keep a backup as a telephone line is the key to a business.\" Besides Knowlarity and Exotel, others such as OzoneTel, Call-Net, VoiceTree, Ziffy and Resolvity are among the handful providers of virtual call centre services in India for small businesses like restaurants, web design shops, e-commerce firms and taxi providers.
\n
\nThe social media war started when founder-CEO of Exotel Shivakumar Ganesan published a blog last month against CEO of Knowlarity on how his company was creating panic amongst Exotel’s clients, creating shutdown rumours and thus poaching its customer base and produced an email transcript as evidence.
\n
\nCEO of Knowlarity, Ambarish Gupta, replied in a blog and claimed that he has documentary evidence of Exotel copying Knowlarity’s product features. \"It is true someone from our sales staff did reference the competitive intelligence already present on social media,\" Gupta told ET. \"A number of Exotel clients have joined us.\" However, Gupta said they formed a very small part of his customer base. Knowlarity has over 7,000 customers while Exotel has about 600.
\n
\nGaneshan of Exotel in turn assured its client base in an email that the company was not shutting down. He told ET that a few employees were let go and some left on their own to pursue different interests. \"I was out in the market for a Series A but could not close it. However, we are plush with cash and customers. So, I am just back to building business,\" Ganeshan told ET.
\n
\nIn contrast, Knowlarity raised $16 million ( Rs 98 crore) this year from Mayfield and Sequoia Capital, this year. Exotel’s current investors Blume Ventures, Mumbai Angels and Artha Ventures are also bullish.
\n
\n\"Rivals are also stakeholders. The best way to counter a negative rumour on social media is to spread positive news such as more hiring or a customer win,\" said Gaurav Oberoi, CEO of Digital Academy.
\n
\nArtha Ventures which had invested into Exotel but took up Knowlarity for its communication needs, has now shifted camps due to this war. In an open letter to Knowlarity CEO, Artha Ventures CEO Anirudh Damani said he was shifting to Exotel due to \"customer service issues at Knowlarity\". Gupta responded to Damani’s claims saying, \"Anirudh (Damani) is an investor in Exotel and under the current circumstances it is not fair to perceive his opinion to be neutral.\"\n\n<\/body>","next_sibling":[{"msid":44822293,"title":"YouTube CEO says this is the key to success","entity_type":"ARTICLE","link":"\/news\/youtube-ceo-says-this-is-the-key-to-success\/44822293","category_name":null,"category_name_seo":false}],"related_content":[],"msid":44822714,"entity_type":"ARTICLE","title":"Startups adopting cloud telephony duck as storm brews in segment","synopsis":"Zivame, Druva, red-Bus, CommonFloor and Ola are among the prominent startups that use cloud telephony services of either of these players.","titleseo":"startups-adopting-cloud-telephony-duck-as-storm-brews-in-segment","status":"ACTIVE","authors":[{"author_name":"Harsimran Julka","author_link":"\/author\/16793\/harsimran-julka","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/16793.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":16793,"author_name":"Harsimran Julka","author_seo_name":"harsimran-julka","designation":"Editor","agency":false}},{"author_name":"Madhav Chanchani","author_link":"\/author\/479235473\/madhav-chanchani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235473.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479235473,"author_name":"Madhav Chanchani","author_seo_name":"madhav-chanchani","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-10-15 12:51:10","lastupd":"2014-10-15 12:54:21","breadcrumbTags":["Internet","Naukri","Startups","Druva","Zivame","COMMONFLOOR","OzoneTel Call-Net VoiceTree Ziffy and Resolvity","red-Bus"],"secinfo":{"seolocation":"startups-adopting-cloud-telephony-duck-as-storm-brews-in-segment"}}" data-authors="[" harsimran julka","madhav chanchani"]" data-category-name="" data-category_id="" data-date="2014-10-15" data-index="article_1">

    公司采用云电话鸭风暴酿造的

    Zivame Druva,红色大巴,CommonFloor和Ola知名公司使用云电话服务的这些球员。
    Harsimran Julka Madhav Chanchani
    • 更新2014年10月15日下午12:54坚持
    新德里和孟买:创业公司采用云客服电话是担心一个非常公开的两个主要玩家之间的战斗,Knowlarity和Exotel指责对方复制产品以及偷猎的客户和员工。

    Zivame,Naukri,Druva,红色大巴,CommonFloor和Ola知名公司使用云电话服务的这些球员。虽然一些转移的忠诚,许多创业公司都关心这场斗争将会对他们的生意。“任何新客户会变得紧张不安的传言或社交媒体大战中电话球员声称关闭另一个,“说YourCabs CEO Rajath Kedilaya, Exotel客户。“客户会喜欢让一个备份电话线路是一个商业的关键。”Besides Knowlarity and Exotel, others such as OzoneTel, Call-Net, VoiceTree, Ziffy and Resolvity are among the handful providers of virtual call centre services in India for small businesses like restaurants, web design shops, e-commerce firms and taxi providers.

    社会媒体战争开始时的创始人兼首席执行官Exotel Shivakumar Ganesan上个月发表了一篇博客文章对首席执行官Knowlarity Exotel之间他的公司是如何制造恐慌的客户,创造关闭谣言因此偷猎其客户基础和生产电子邮件记录作为证据。

    Knowlarity首席执行官Ambarish Gupta,回答在一个博客,声称他的书面证据Exotel Knowlarity复制的产品特性。“确实有人从我们的销售人员做参考已经出现在社交媒体的竞争情报,”Gupta告诉等。“许多Exotel客户加入我们。”However, Gupta said they formed a very small part of his customer base. Knowlarity has over 7,000 customers while Exotel has about 600.

    Ganeshan Exotel反过来向其客户基础在一封电子邮件中表示,公司并没有关闭。他告诉等几个员工被放开,一些留在自己的追求不同的利益。“我是在一系列市场但不关闭它。然而,我们的豪华与现金和客户。所以,我只是回到建筑业务,”Ganeshan告诉等。

    相比之下,Knowlarity筹集了1600万美元(98卢比)今年从梅菲尔德和红杉资本,今年。Exotel目前的投资者布鲁姆,孟买天使和Artha企业也看好。

    “竞争对手也是利益相关者。对抗负面谣言最好的办法等社交媒体传播积极的消息更多的招聘或客户赢,”首席执行官说Gaurav Oberoi数码学院。乐动扑克

    Artha企业投资到Exotel但拿起Knowlarity通信需求,由于这场战争已经转移阵营。在一封公开信Knowlarity首席执行官Artha企业CEO学历Damani说他转向Exotel由于“Knowlarity客户服务问题”。古普塔回应Damani的说法说,“学历Exotel (Damani)是一个投资者,在当前形势下是不公平的感知他的意见保持中立。”
    • 发布于2014年10月15日,51点坚持
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    \"\"NEW DELHI\/MUMBAI: Startups<\/a> adopting cloud telephony for customer service are jittery about a very public battle between two leading players, Knowlarity and Exotel, who have accused each other of copying products as well as poaching clients and employees.
    \n
    Zivame<\/a>, Naukri<\/a>, Druva<\/a>, red-Bus<\/a>, CommonFloor<\/a> and Ola are among the prominent startups that use cloud telephony services of either of these players. While a few are shifting loyalties, many startups are concerned about the effect this fight will have on their businesses. \"Any new customer will become jittery by such rumours or social media wars amongst telephony players claiming shutdown of another,\" said YourCabs CEO Rajath Kedilaya, an Exotel customer. \"Customers will like to keep a backup as a telephone line is the key to a business.\" Besides Knowlarity and Exotel, others such as OzoneTel, Call-Net, VoiceTree, Ziffy and Resolvity are among the handful providers of virtual call centre services in India for small businesses like restaurants, web design shops, e-commerce firms and taxi providers.
    \n
    \nThe social media war started when founder-CEO of Exotel Shivakumar Ganesan published a blog last month against CEO of Knowlarity on how his company was creating panic amongst Exotel’s clients, creating shutdown rumours and thus poaching its customer base and produced an email transcript as evidence.
    \n
    \nCEO of Knowlarity, Ambarish Gupta, replied in a blog and claimed that he has documentary evidence of Exotel copying Knowlarity’s product features. \"It is true someone from our sales staff did reference the competitive intelligence already present on social media,\" Gupta told ET. \"A number of Exotel clients have joined us.\" However, Gupta said they formed a very small part of his customer base. Knowlarity has over 7,000 customers while Exotel has about 600.
    \n
    \nGaneshan of Exotel in turn assured its client base in an email that the company was not shutting down. He told ET that a few employees were let go and some left on their own to pursue different interests. \"I was out in the market for a Series A but could not close it. However, we are plush with cash and customers. So, I am just back to building business,\" Ganeshan told ET.
    \n
    \nIn contrast, Knowlarity raised $16 million ( Rs 98 crore) this year from Mayfield and Sequoia Capital, this year. Exotel’s current investors Blume Ventures, Mumbai Angels and Artha Ventures are also bullish.
    \n
    \n\"Rivals are also stakeholders. The best way to counter a negative rumour on social media is to spread positive news such as more hiring or a customer win,\" said Gaurav Oberoi, CEO of Digital Academy.
    \n
    \nArtha Ventures which had invested into Exotel but took up Knowlarity for its communication needs, has now shifted camps due to this war. In an open letter to Knowlarity CEO, Artha Ventures CEO Anirudh Damani said he was shifting to Exotel due to \"customer service issues at Knowlarity\". Gupta responded to Damani’s claims saying, \"Anirudh (Damani) is an investor in Exotel and under the current circumstances it is not fair to perceive his opinion to be neutral.\"\n\n<\/body>","next_sibling":[{"msid":44822293,"title":"YouTube CEO says this is the key to success","entity_type":"ARTICLE","link":"\/news\/youtube-ceo-says-this-is-the-key-to-success\/44822293","category_name":null,"category_name_seo":false}],"related_content":[],"msid":44822714,"entity_type":"ARTICLE","title":"Startups adopting cloud telephony duck as storm brews in segment","synopsis":"Zivame, Druva, red-Bus, CommonFloor and Ola are among the prominent startups that use cloud telephony services of either of these players.","titleseo":"startups-adopting-cloud-telephony-duck-as-storm-brews-in-segment","status":"ACTIVE","authors":[{"author_name":"Harsimran Julka","author_link":"\/author\/16793\/harsimran-julka","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/16793.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":16793,"author_name":"Harsimran Julka","author_seo_name":"harsimran-julka","designation":"Editor","agency":false}},{"author_name":"Madhav Chanchani","author_link":"\/author\/479235473\/madhav-chanchani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235473.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479235473,"author_name":"Madhav Chanchani","author_seo_name":"madhav-chanchani","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-10-15 12:51:10","lastupd":"2014-10-15 12:54:21","breadcrumbTags":["Internet","Naukri","Startups","Druva","Zivame","COMMONFLOOR","OzoneTel Call-Net VoiceTree Ziffy and Resolvity","red-Bus"],"secinfo":{"seolocation":"startups-adopting-cloud-telephony-duck-as-storm-brews-in-segment"}}" data-news_link="//www.iser-br.com/news/startups-adopting-cloud-telephony-duck-as-storm-brews-in-segment/44822714">