![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
\n\n\tBy Krithika Krishnamurthy<\/strong><\/p>\n Bengaluru: Chennai-based software maker Zoho<\/a> is focused on making its products more intuitive and appealing to end users amid the growing trend of no longer treating business software as a utilitarian product but one that can work across personal devices that employees bring to the office. \"There have been so many instances where people sign up independent of their corporate policy,\" said Sridhar Vembu, chief executive of Zoho, which competes with some of the largest enterprise software makers such as Microsoft and Google<\/a>.<\/p>\n Over the past four years, the company has learned to consciously think about design so that its suite of enterprise software comes with a friendly, easy-to-use interface. This phenomenon of consumerisation of IT - where enterprises are coping with changes brought on by end consumers and tech-savvy employees - is in turn benefiting startups<\/a> that are primed for this transformation.<\/p>\n \"Every CIO<\/a>'s top agenda today is to do something with startups,\" said Lalit Ahuja, co-founder of Kyron accelerator and former managing director of the Indian arm of US-based Target Corp. Thanks to mobility and cloud, large enterprises are trying to appeal, and make themselves visible, to their end consumers.<\/p>\n \n\t\"Enterprise software is beginning to become cool. That's the new mantra,\" said Virender Aggarwal, CEO of Ramco Systems. \"Phones can support so many apps, employees demand cool software for internal IT teams,\" said Aggarwal, whose company is working with several startups to augment its everyday IT needs.<\/p>\n \n\tGone are the days when enterprises would buy licences for software, instal them on each system and spend a few days training employees to work on it. The intuitive interface and the subscription-based services of cloud-based products and services have eliminated it all.<\/p>\n \n\t\"Startups have now begun enterprise grade software, robust in quality and security,\" said Jayant Kolla, analyst at Convergence Catalyst.<\/p>\n \n\tBeing mobile-first economies that skipped the desktop era, the leaders in the consumerisation of IT trend are China and India, followed by Brazil and Mexico, according to US-headquartered Burrus Research.<\/p>\n \n\tConsumerisation of IT can help not just startups but is imperative to enterprises as well, according to experts. \"Additionally, your Gen-Y and Gen-X employees are very tech-savvy and need to use what they consider to be the newest devices so they feel empowered,\" said Daniel Burrus, CEO of Burrus research, adding that better communication, collaboration and greater satisfaction of the workforce can be achieved through consumerisation of IT.<\/p>\n\n<\/body>","next_sibling":[{"msid":45356181,"title":"TN govt laptop programme runs into trouble as Microsoft OS named in tender","entity_type":"ARTICLE","link":"\/news\/industry\/tn-govt-laptop-programme-runs-into-trouble-as-microsoft-os-named-in-tender\/45356181","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":45356266,"entity_type":"ARTICLE","title":"Startups Gain from IT consumerisation","synopsis":"Cos now look to pack their enterprise software with friendly and easy-to-use interface","titleseo":"industry\/startups-gain-from-it-consumerisation","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2014-12-03 09:16:07","lastupd":"2014-12-03 09:16:10","breadcrumbTags":["industry","Google","CIO","Startups","ZOHO","IT Consumerisation"],"secinfo":{"seolocation":"industry\/startups-gain-from-it-consumerisation"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-12-03" data-index="article_1">
由Krithika•克里 班加罗尔:常驻软件制造商Zoho重点是使其产品更直观和吸引终端用户在日益增长的趋势不再将商业软件作为一个实用的产品但可以工作在个人设备,员工带到办公室。“有很多实例,人们注册的独立企业政策,“bloom Vembu说,Zoho的首席执行官,这与一些最大的企业软件制造商竞争,比如微软和谷歌。 在过去的四年,该公司已经学会有意识地思考设计,使其企业软件套件有一个友好的,易于使用的界面。这一现象的消费,企业应对变化带来的最终消费者和技术娴熟的员工——反过来受益创业公司准备这个变换。 “每一个首席信息官今天的最高议程与创业公司做点什么,”说Lalit Ahuja Kyron加速器的创始人之一、前美国目标公司的印度子公司的董事总经理由于流动性和云,大型企业正试图吸引,并使自己可见,终端消费者。 “企业软件开始变得很酷。新口号,”首席执行官说virend Aggarwal Ramco系统。”手机可以支持很多应用程序,员工需求降温软件内部IT团队,“Aggarwal说,他的公司正与几家公司合作,以增加其日常需求。 的日子一去不复返了企业将购买许可证的软件,安装在每个系统和花几天训练员工工作。直观的界面和基于云计算的基于订阅的服务产品和服务已经取消了这一切。 “创业公司已经开始企业级软件,健壮的质量和安全,“Jayant Kolla说,分析师融合的催化剂。 经济体中领跑,跳过了桌面时代,它的领导人在消费趋势是中国和印度,其次是巴西和墨西哥,据US-headquartered Burrus研究。 消费不仅仅可以帮助初创公司,但必须企业,据专家。“此外,陈冠希和x世代的员工非常精通技术,需要使用他们认为什么是最新的设备,所以他们觉得授权,”Daniel Burrus说,首席执行官Burrus研究,更好的沟通,协作和更满意的劳动力可以通过消费。
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动